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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Bounce Titan VII Men Coupon_090,Womens Sandals Sam Edelman Dailey Snote WhiteAdidas Springblade Men Coupon_220,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Gel-Quik 33 Women Coupon_388,Womens Sandals Sam Edelman Keith BlackChristian Louboutin Sale Women Coupon_520,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Jimmy Choo Boots Women Coupon_682,Womens Sandals Sam Edelman Dayton Bistro w/ Melon StonesJimmy Choo Sandals Women Coupon_853,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Kevin Durant Men Coupon_1701,Womens Shoes Sam Edelman Lynn Hot CoralKD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Boot Nike SFB 6" Bomber 862506-001,Womens Shoes Sam Edelman Ola Modern Ivory SnakeJORDAN SUPER.FLY 3 Black/Dark Grey/Wolf Grey/Gym Red,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas D Rose 773 Iii Boys Grade School Light Onix/Black/White Basketball Shoes V61374,Womens Shoes Saucony Stabil CS3 W White/Blue/NavyAdidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638,, “This is something entirely new.” Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V55850,Womens Shoes Saucony Hurricane ISO Grey/Twilight/CitronAdidas Adilette Trefoil Mens Tomato/Black/White Slippers V80656,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max Sequent Mens Black/University Red/Cool Grey/Metallic Cool Grey Running Shoes V29244,Womens Shoes Saucony Originals Jazz Low Pro Vegan Grey/BlueNike Flyknit Lunar 3 Mens Radiant Emerald/Black Running Shoes V72073,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Nike Magistax Finale IC Black/Volt/White/Black UK#N5-8967,Womens Shoes Superga 2750 Sue W GreenWomen's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Vans Realm Backpack CP101,Womens Shoes Superga 2095 Cracked LEAW WhiteCreative Recreation Junior Kaplan Snake Trainer CP596,, they can make up for low utilization with a decent weekend. Flossy Nursery Plimsole CP767,Womens Boots Timberland Averly Lace Chukka Wheat NubuckCreative Recreation Wilmington Lounge Hooded Top CP1012,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over adidas Originals Bulls Full Zip Varsity Jacket CP1192,Womens Boots Timberland 6" Premium Boot Tan Waxed CanvasGensen Harrington Jacket CP1381, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Luke 1977 Horton Cable Knit CP1833,Womens Boots UGG Becket BlackCalvin Klein One Logo Tape Swim Short CP2293,. Plumer said The VOID is also considering franchise locations, Timberland Earthkeepers 2.0 Chukka Boot CP3759,Womens Boots UGG Lesley Blackadidas Originals ZX Flux Trainer CP3961,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Active Dry Full Zip Hoodie,Unisex Shoes Vans SK8-Hi Reissue (Denim C&L) NavyWomen's Snow Camo Jumpsuit, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Active Training Woven Shorts,Hurley Dri-FIT Surf CamoWomen’s Boyfriend Sweater,, and for a growing list of partners, Women's Basic Long Tights,Nike EssentialVarious Sizes Nike Free 6.0 Spiderman 2013 Running Shoes Pink White lUynarfU,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 170160 Nike SB Dunk High Men Black Shoes,Jordan AJ 10 FleeceShopping 163100 Nike Shox R4 Men Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 220687 Nike Zoom Kd IV Men Yellow Lemon Twist Blue Shoes,Men's Germany Anthem JacketShopping 229693 Nike Zoom Kobe V Men Gold Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 233497 Air Jordan 5 Retro Unisex White /Metallic Silver Black Shoes,2016 FFF Stadium AwayBuy 156844 New Balance W870V3 Women Silver Pink Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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