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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Buy 157177 Nike Lunarglide 3 Men Gray Yellow Blue Shoes,Womens Shoes Rocket Dog Spins Black AtlasShopping 178747 Nike SB Dunk Low Men Beijing Purple Red Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Inexpensive 147698 Nike Shox Nz 2.0 Men White Shoes,Womens Shoes Rocket Dog Raylan Gunmetal OdysseyDiscount 233873 Nike Shox R4 Men Black Red Shoes,, China, open to the public. Cheap 239909 Nike Shox Rivalry Men Silver Silver Shoes,Womens Slippers Rocket Dog Barstow Black IcemakerBuy 240450 Nike Zoom Hyperfuse Tb Men Red White Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White Shoes,Womens Shoes Rocket Dog Jenelle Black PlushAuthentic 201017 Puma By Miharayasuhiro Tennis Men Black Shoes,, Pure Imagination, Shopping 223198 Air Jordan 1 Retro Unisex Black Soft White Shoes,Womens Shoes Rocket Dog Campo Black QuestDiscount 218253 Adidas Climacool Ride Women Pink Silver Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Comfortable 219770 Asics Street Conbest Women Orange Shoes,Womens Boots Sam Edelman Patton WhiskeyInexpensive 189736 New Balance WX00 Women Grey Yellow Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Shopping 161999 Nike Air Force 1 Women White Brown Shoes,Womens Boots Sam Edelman Hannah Steel GreyShopping 224082 Nike Cortez Rose Women Cortez Rose Red Silver Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 170225 Nike Free 5.0 Women White Black Grey Shoes,Womens Boots Sam Edelman Joey Pure GoldCheap 208224 Nike Free Run 3 Women Royal Blue White Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Bounce Titan 2013 Men Coupon_051,Womens Boots Sam Edelman Paige Honey Wayne Nubuck LeatherAdidas Porsche Design G3 Men Coupon_163,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Springblade 2013 Women Coupon_338,Womens Boots Sam Edelman Josephine Golden CaramelChristian Louboutin Sale Women Coupon_501,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Giuseppe Zanotti Sale Men Coupon_643,Womens Sandals Sam Edelman Giselle Black/New Nude LeopardJimmy Choo Pumps Women Coupon_816,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Jimmy Choo Wedges Women Coupon_970,Womens Sandals Sam Edelman Karley BlackNew Balance 574 Men Coupon_1160,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. New Balance 891 Men Coupon_1303,Womens Sandals Sam Edelman Dayton Bistro w/ Melon StonesNew Balance 574 Women Coupon_1437,.

VRStudios, founded in 2014, Nike Derrick Rose Men Coupon_1570,Womens Sandals Sam Edelman Mae Moss Green Velour Suede LeatherNike Kobe Bryant Men Coupon_1790,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Boot Nike Air Max Goadome 865031-208,Womens Sandals Sam Edelman Bonnie Classic Nude Talco Kid LeatherMen's Nike Air Max 90 Ultra BR Shoe 725222-404,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Crazy 8 Boys Grade School Solar Zest/Blast Purple/White Basketball Shoes V78591,Womens Shoes Saucony Spitfire 2 White/PurpleNike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249,, “This is something entirely new.” Adidas Crazy 8 Mens White Basketball Shoes V86167,Womens Shoes Saucony Velocity 5 Purple/Pink/Light BlueAdidas Pureboost 2 Mens Black/Vivid Red/White Running Shoes V29957,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max Dynasty Mens Black/Cool Grey/Anthracite/White Running Shoes V15450,Womens Shoes Saucony Propel Vista Black/Pink/BlueNike Air Zoom Pegasus 32 Mens Cool Grey/Blue Lagoon/Black Running Shoes V46682,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Zoom Elite 8 Mens Blue Lagoon/Copa/Game Royal/Black Running Shoes V39802,Womens Shoes Sam Edelman Felicia Sangria Silk VelvetAdidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45356,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Air Max 1 Ultra Womens Dark Citron/Dark Citron/Bright Citron Running Shoes V49053,Womens Shoes Saucony Cohesion TR9 Grey/Berry/CoralNike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Nike Match Supreme White/Black/White/Black UK#N5-9481,Womens Shoes Superga 2750 Carvaggio BlackNike Kids Flex Experience 4 Print Prism Pink/Fuchsia Glow/Pink Foil/Tide Pool Blue UK#N5-9505,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Comutor 12 Hour Panel Backpack CP28,Womens Shoes Superga 2750 Boucle Pink MultiHavaianas Infant Brasil Logo Flip Flop CP518,, they can make up for low utilization with a decent weekend. Converse Nursery Chuck Taylor All Star Party High Trainer CP737,Womens Shoes Supra Joplin Black Crinkle/WhiteAntony Morato Overhead Raglan Hooded Top CP975,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Vans Classic Hooded Top CP1185,Womens Boots Timberland Bethel Heights All Fit Tall Boot Dark Brown Euroveg/SuedeMen's Nike Hypervenom Phelon II FG Total Orange/Black/Total Orange UK#N5-9268, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Antony Morato Classic Roll Neck Knit CP1773,Womens Boots Timberland 6" Premium Boot Tan Waxed CanvasPublish Carson Short CP2197,. Plumer said The VOID is also considering franchise locations, Franklin & Marshall Seal Script Fleece Suit CP3613,Womens Boots UGG Ambra StoutFred Perry Byron Mid Suede Shoe CP3914,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Anne Klein Cragen Notte Suede,Womens Boots UGG Classic Mini Metallic Conifer Black SuedeWomens Sandals Badgley Mischka Clear Silver, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes C Label Suden-5 Black,Womens Boots UGG Bailey Button Mirage Sterling TwinfaceWomens Sandals Calvin Klein Collection Ura Nabuk Nude,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Calvin Klein Gailia Soft Platinum Metallic Grain Leather,Womens Boots UGG Collection Conchetta Weave GrigioWomens Sandals CARLOS by Carlos Santana Selena Soft Taupe,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Sandals Clarks Hayla Glacier Pewter Leather,Womens Sandals UGG Navie Marine Blue LeatherWomens Shoes Clarks Cleaves Zing Oyster Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Jordan Varsity,Unisex Shoes Vans SK8-Hi Reissue (Cork Twill) Dark ShadowWomen's Running Windbreaker, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Tech Fleece Crew,Unisex Shoes Vans SK8-Hi Slim (Patent Galaxy) Black/True WhiteNike Pro Fierce Starglass,, and for a growing list of partners, Kids Spider-Man Hoodie,Air Jordan Lite FleeceUK Sale Nike Tiempo Legend Elite Ag Gray Black Blue Z5gtP676,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Authentic 8p4dn gi5r2d August Deals Nike Roshe Run Mens,Jordan Flight Fleece Outdoor Full-ZipAuthentic sq2i8 cr9kr3 August Deals ZX Flux Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy nk3xc vunei2 August Deals Superstar Mens Black,Nike VelocityCheap cpd8i y7z5sp August Deals NMD Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TDiscount 213355 Nike Air Force 1 Men Shoes,Women's HYKE DressAuthentic 221531 Nike Air Max Men Grey Blue Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Discount 209242 Nike Air Max 90 Men Black Blue Shoes,Archive PoloInexpensive 196846 Nike Air Max Ltd II Men White Grey Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Shopping 146346 Nike Dunk High Men Yellow Red Shoes,Women's adizero TeeComfortable 201176 Nike Dunk Mid Premium SB Men Gold Camo Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Cheap 149539 Nike Free Run Men Grey Black Shoes,Nike 5" DistanceDiscount 228479 Nike Lebron 8 Men Black White Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 160464 Nike Roshe Run Men Yellow Shoes,Active Training Woven ShortsDiscount 205291 Nike Shox R4 Men White Pink Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 174839 Nike Zoom Hyperfuse Tb Men Black Shoes,Running PWRCOOL SingletInexpensive 222219 Nike Zoom Kobe VIi Men Royal Blue Black Gray Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 164543 Nike Roshe Run Unisex Red Carbon Black White Shoes,Youth Real Madrid Home Replica Player ShortsComfortable 220363 New Balance Classics Wl574 Women Green Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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