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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Comfortable 190042 Nike Shox R4 Men Yellow White Shoes,Womens Shoes Saucony Triumph ISO Twilight/Oxygen/CitronDiscount 184556 Nike Shox Rivalry Men White Black Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Authentic 182755 Nike Zoom Kobe IV Men Black Grey Shoes,Womens Shoes Saucony Zealot ISO Navy/Pink/LimeCheap 242199 Nike Zoom Kobe VIi Men Black Green Shoes,, China, open to the public. Cheap 181557 Onitsuka Tiger By Asics Gellyte III Men Grey Blue Shoes,Womens Shoes Saucony Sapphire Citron/Blue/PinkInexpensive 212921 Air Jordan VII Retro Unisex Black Metallic Gold Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Inexpensive 237906 Adidas Springblade Razor Women Orange Silver Shoes,Womens Shoes Saucony Endorphin LD4 Berry/Red/SlimeCheap 202270 Asics Street Conbest Women Grey Orange Shoes,, Pure Imagination, Authentic 243456 New Balance WW928 Women Black Shoes,Womens Shoes Saucony Originals Shadow Original Charcoal/OrangeDiscount 204025 Nike Air Max Women Blue Gradient Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Comfortable 192525 Nike Classic Cortez Nylon Prm Women Red Brown Black Shoes,Womens Shoes Saucony Originals Jazz Low Pro Charcoal/YellowBuy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 233457 Nike Kd VI (6) Women Pink Blue Pink Shoes,Womens Shoes Saucony Originals Jazz O Rainbow Grey/BlueAdidas Bounce Titan 2013 Men Coupon_039,, says the global location-based VR entertainment market will more than double in 2018, Adidas Porsche Design III Men Coupon_179,Womens Shoes Superga 2311 Fabricsilkcoccow PlumAsics Gel-Noosa Tri 8 Men Coupon_344,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Christian Louboutin Sale Women Coupon_477,Womens Shoes Superga 2750 Metlinw NaturalChristian Louboutin Sale Women Coupon_620,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Jimmy Choo Pumps Women Coupon_799,Womens Shoes Saucony Originals Shadow Original Blue/Bright GreenPlatforms Jimmy Choo Women Coupon_976,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance 420 Men Coupon_1114,Womens Shoes Saucony Mystic Fuchsia/CoralNew Balance 574 Men Coupon_1285,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, New Balance Women Coupon_1379,Womens Shoes Supra Joplin Nocturne Black/Zebra/WhiteNike Derrick Rose Men Coupon_1644,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Kobe Bryant Men Coupon_1809,Womens Shoes Supra Joplin Black Crinkle/WhiteMen's Basketball Shoe Kyrie 3 BHM 852415-001,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike 90 2014 Shoes,Womens Boots UGG Becket BlackNIKE FINGERTRAP MAX FREE Lt Blue/Red,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, NIKE LUNARGLIDE 6 White/Pure Platinum/Cool Grey/Black,Womens Boots UGG Bailey Button Bling GreyWomen's Shoe Nike Air Max 1 Essential 599820-022,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Women's Shoe Nike Free TR 6 Print 833424-002,Womens Boots UGG Pierce ChestnutNike Roshe One Girls Toddler Hyper Pink Running Shoes V59059,, overall, every single one of these experiences is any less than flat out amazing. Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92936,Womens Boots UGG Cassis Black LeatherNike Air Max 90 Girls Grade School Pink Blast/Black/Gamma Blue Running Shoes V68534,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Adidas D Rose 773 4 Mens Black/Onix/Light Onix Basketball Shoes V23575,Womens Boots UGG Charlee Black SuedeAdidas Originals Adilette Mens Brazil/Green/Yellow/Blue Slippers V41115,, “This is something entirely new.” Adidas Energy Bounce 2 Boys Grade School Blue/Semi Solar Slime/Collegiate Royal Running Shoes V40260,Womens Boots UGG Denhali Black LeatherNike Free 4.0 Flyknit 2015 Mens Pure Platinum/White/Cool Grey/Black Running Shoes V70410,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Adizero Boston 4 Womens Night Shade/Tech Grey Metallic/Vivid Berry Running Shoes V66707,Womens Boots UGG Patten Chestnut LeatherAdidas Barricade V Classic Womens Midnight Indigo/White/Silver Metallic Tennis Shoes V64601,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Sneaky Complete Collection Pack CP355,Womens Boots UGG Classic Short Serape Sunset Red Twinfaceadidas Originals Junior Superstar Foundation Trainer CP571,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Nursery Air Max 90 Leather Trainer CP791,Womens Boots UGG Bailey Button Mirage Sterling TwinfaceCriminal Damage Shoreditch Hooded Top CP1036,, they can make up for low utilization with a decent weekend. Bellfield Kroni Jacket CP1245,Womens Boots UGG Collection Tesa Nero LeatherJack & Jones McNelson Light PU Biker Jacket CP1425,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Native Youth Logger Knit Jumper CP1836,Womens Boots UGG Collection Enna Nero LeatherCreative Recreation Toluca Swim Short CP2306, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Timberland 6 Inch Cupsole Boot CP3762,Womens Shoes UGG Karlina Geo Perf Tawny Suedeadidas Originals Samba Suede Trainer CP3943,. Plumer said The VOID is also considering franchise locations, adidas Originals ZX Flux Mesh Trainer CP4163,Womens Slippers UGG Dreams Gold Heartsadidas Originals Adi Sun Flip Flop CP3814,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike 5" Phenom 2-in-1,Nike AW77 Pullover (Shamrock)2016 Brazil CBF Match Home, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Pro Hypercool Max,Nike Impossibly Light HoodedVarious Sizes 2012 Nike Free Run 3.0 V3 Men Shoes Blue Green NdTkpiRf,, and for a growing list of partners, Authentic 59k58 c95g5n August Deals Nike Air Max Thea Womens,Men's Denim TeeAuthentic nincf xduegb August Deals Nike Air Max 1 Ultra Moire 1 Mens,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Buy fdnpa v6bipp August Deals ZX 700 Mens,Women's Access 2.0 JacketCheap 369zn e565ya August Deals Nike Air Max Thea Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheap wgr5i krzgkr August Deals Nike Free Run 2 Mens,Women's Snakeprint DressDiscount np5ys 7gmgge August Deals Nike Air Presto Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TBuy 227249 Nike Air Max 90 Men White Black Shoes,Nike Strike Woven EliteInexpensive 181456 Nike Air Max Fly By Men Black Orange Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Cheap 169757 Nike Blazer High Men White Green Shoes,Nike Pro Rival HeatherComfortable 182171 Nike Dunk High Men Metallic Gold Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Cheap 195250 Nike Free 3.0 V4 Men Blue White Shoes,Nike 9" Volley SwayAuthentic 203178 Nike Lebron 10 Men Canary Yellow Grey Grey Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Authentic 240444 Nike Lunarglide 2 Men Grey Green Shoes,Hurley Dri-FITAuthentic 219648 Nike Shox Nz 2.0 Men White Blue Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 225406 Nike Shox Rivalry Men Black Pink Shoes,Jordan ASG Hooded (Toronto 2016)Comfortable 189697 Nike Zoom Kobe VI Men Black Blue White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 182557 Adidas Originals Superstar 2.0 Unisex Black Pink Shoes,Women's Stellasport Photo TeeComfortable 241957 Puma Antifur Unisex Black White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 233867 Nike Air Force 1 Women White Metallic Silver Shoes,Nike All-Time Tech PulloverDiscount 206215 Nike Dunk High Women White Peach Jade Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Junior SB Check Trainer CP639,Cheap 5f3k6 xb6wuw August Deals Nike Air Max 95 WomensConverse MA1 Full Zip Hooded Top CP998, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes New Balance W690v4 Lead/Black,Outlet tveat wmh7sg August Deals Nike Air Max 95 WomensWomens Shoes Nike Free Cross Compete Soar/Volt/Black/White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals PATRIZIA Akin Black,Sale 7umgc v95i3a August Deals Nike Blazer Low MensWomens Shoes Reebok Run Supreme MT Faux Indigo/Cool Breeze/White/Royal/Silver,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Sam Edelman Kourtney Steel Grey,Sale grn2t ge7wb7 August Deals Nike Air Max 90 MensWomens Shoes Saucony Echelon 4 Silver/Blue,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots UGG Patten Black,Sale qhf7f fpke2i August Deals Nike Air Max 90 Womens BlackWomens Sandals UGG Mattie Navy Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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