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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Creative Recreation Cesario Low XVI Woven Trainer CP4317,Womens Shoes PUMA The Suede Classic Lo Winterized Black/Bronze,New Balance ML373 Trainer CP4560,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Trainer 1 Mid CP4768,Womens Shoes Reebok Quick Chase Faux Indigo/Charged Pink/Cool Breeze/White,Reebok Furylite 'Jetsetter' Trainer CP4995,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Birkenstock Womens Gizeh Sandal CP5218,Womens Boots Rocket Dog Hallie Black Galaxy,Womens Shoes adidas Golf Response Light Running White/Silver Metallic/Flash Red,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Aerosoles May Plush Tan Combo,Womens Sandals Rocket Dog Kaleo Natural Hot Trot,Womens Boots ALDO Yvesa Black Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Anne Klein Fedya Black Leather,Womens Shoes Rocket Dog Trenty Almond Ballerina,Womens Shoes ASICS Gel-Cumulus 16 Black/Onyx/Silver,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Flex Experience Run 4 Wolf Grey/Voltage Green/White/Hyper Pink,Womens Boots UGG Cybele Lodge Leather,Womens Sandals PATRIZIA Soren Taupe,, “This is something entirely new.” Womens Shoes PUMA The Suede Classic Lo Winterized Vaporous Gray/White,Womens Boots UGG Cassidee Chestnut,Womens Sandals Rocket Dog Kaplan Natural Rio,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Sam Edelman Reid Jute,Womens Boots UGG Collection Enna Grigio Leather,Womens Shoes Saucony Showdown White/Purple/Citron,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Nelwina Tmoro Amazzonia/Matching Elastic,Womens Sandals Vaneli Kiliana Red Krinkle Patent/Gold Buckle,Air Jordan Lite Fleece,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Engineered Knit 3-D,Womens Sandals Vaneli Lalage Platinum Nizza Fabric/Pale Platino Met Nappa Piping,Women's Bananas Supergirl Track Top,, they can make up for low utilization with a decent weekend. Nike Pro Hypercool LeBron Fitted,Womens Shoes Vaneli Marie T.Moro Rimes/Mtch Elastic,Nike Pro Classic Padded Reflect,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Prime Dry-Dye Tee,Womens Shoes Vaneli Tawnee Ecru Mag Patent/Mtch Gross Grain,Various Sizes Nike Free 5.0 V4 2012 Womens Running Shoes vLPPxIQn, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic danzi zha2p5 Cheap Adidas Superstar Womens Black Shoes,Womens Shoes Vaneli Ganesa Black Nappa/Black,Authentic zyvxu ne6y5c August Deals Nike Free 50 Mens,. Plumer said The VOID is also considering franchise locations, Buy tab73 hgmcfa August Deals Nike Air Max 1 Mens,Women's Running Blossom Shorts,Cheap kyqfu ygxurm August Deals Nike Air Max 2016 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nicce Fleece Hooded Top CP1107,Discount f74iq bs4azn August Deals Nike Air Max 95 Mens,Good For Nothing Baychester Longline Bomber Jacket CP1400,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Ellesse Ambramo Tennis Short CP2129,Discount s8mq7 k8hits August Deals Nike Air Max 2015 Womens,Timberland Euro Hiker Helcor Boot CP3779,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Boots Clarks Riddle Muse Black,Sale it74s mstuft August Deals Nike Air Max 90 Mens Grey,Womens Shoes Clarks Kadri Leah Black Leather,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Sandals COACH Caterine Natural,Sale u7wi9 abkhdx August Deals Nike Air Max Thea Womens,Womens Sandals Cole Haan Arden High Wedge Sandstone,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Cole Haan Lockhart Skimmer Dark Silver Metallic,UK f6ngn 9yztbg August Deals Superstar Womens Gold,Womens Shoes ECCO Cayla Slip On Amber/Amber, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes GUESS Pavell Black,UK zedtg q6ez89 Cheap Adidas Superstar Womens Black Shoes,Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance WC696PL3 Navy,Inexpensive 222620 Adidas Originals Lifestyle Men Grey White Shoes,Womens Shoes Nike DF Ballistec Advantage Midnight Fog/Phantom/Vivid Purple/Midnight Fog,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes PATRIZIA Angus Beige,Comfortable 240581 Adidas Skate Men Grey White Grey Shoes,Womens Boots Rocket Dog Dixie Chestnut Hush,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Sam Edelman Eleanor Jute Glitz Fabric,Cheap 159966 Air Jordan Prime 5 Men Prime Red Metallic Silver Shoes,Womens Shoes Saucony Originals Shadow 5000 Lime,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 160464 Nike Roshe Run Men Yellow Shoes,Shopping 174065 Nike Dunk Low Men Orange Black White Shoes,Cheap 196424 Nike Shox R4 Men Black Pink Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Converse Nursery Chuck Taylor All Star Ox Trainer CP740,Inexpensive 219155 Onitsuka Tiger By Asics Gellyte III Unisex White Black Shoes,4Bidden MA2 Fur Collar Jacket CP1187,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Condemned Nation Triple Knitted Cardigan CP1789,Authentic 212254 New Balance Classics Cw442 Women Light Grey Shoes,Farah Drape High Desert Boot CP3744,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Gazelle OG Trainer CP4119,Authentic 177224 Nike Air Force 1 Women White Purple Blue Shoes,Le Coq Sportif R950 Jacquard Trainer CP4539,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Ralph Lauren Polo Jermain Trainer CP4954,Shopping 212517 Nike Air Max 1 Women Blue Red White Shoes,Womens Shoes adidas Stella McCartney Barricade 2015 Light Flash Yellow/Glacial,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals UGG Lira Gold Washed Leather,New Balance 420 Men Coupon_1112,Womens Shoes Vaneli Marilyn Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Longball,New Balance 574 Men Coupon_1291,BMW Motorsport Track Jacket, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NikeCourt Polo,New Balance 420 Women Coupon_1418,Nike Gladiator, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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