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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Timberland 6 Inch Premium Woven Collar Boot CP3785,Womens Boots Rocket Dog Cowell Grey/Harvey,adidas Originals Stan Smith Leather Trainer CP3979,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Gel-Lyte III Trainer CP4204,Womens Sandals Rocket Dog Pascal Pink Gummy Bear,Cruyff Santi Mesh Cobra Trainer CP4438,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Stefan Janoski Max L Trainer CP4644,Womens Sandals Rocket Dog Rue Sand Coast,Nike Roshe LD-1000 Trainer CP4879,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes ALDO Carminati Bronze,Womens Sandals Sam Edelman Marley Saddle Vaquero Saddle Leather,Womens Shoes Anne Klein Larna Ivory Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Badgley Mischka Mitzi Ivory Satin,Womens Shoes Sam Edelman Dea Black Crepe,Womens Shoes C Label Clower-3 Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,Womens Boots UGG Skylah Chocolate/Twinface,Womens Shoes New Balance Vazee Pace Blue/Orange,, “This is something entirely new.” Womens Shoes Nike Flex 2015 RUN Black/Hot Lava/White,Womens Boots UGG Grandle Toast,Womens Shoes Nike Lunartempo 2 Bright Crimson/Black/Bright Mango/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals PATRIZIA Ciri Silver,Womens Shoes UGG Brig Horizon Blue Knit,Womens Shoes Reebok Work 'N Cushion Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Sandals Rocket Dog Rue Blue Dream Catcher,Womens Slippers UGG Coquette Flora Perf Chestnut Water Resistant Suede,Womens Sandals Sam Edelman Kayde Soft Nude Talco Kid Leather,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Shoes Saucony Kilkenny XC5 Spike Aqua/Vizicoral,Womens Boots Vaneli Ionna Black Suede/Cuoio Suede,Womens Shoes Timberland Willow Trail Safety Toe Brown,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots UGG Classic Tall Tasman Black,Womens Sandals Vaneli Maslyn Taupe Per Print/Match Elastic,Womens Shoes Under Armour UA Thrill Pacific/Fluo Pink/High-Vis Yellow,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Vaneli Tidy Ecru Mag Patent,Womens Shoes Vaneli Tidy Navy Nappa,Womens Shoes Vaneli Eara Black Nappa,, they can make up for low utilization with a decent weekend. LeBron Ultimate Elite,Womens Shoes Vaneli Binge Ecru Mag Patent,Evolution Bold Logo Hoodie,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women's Rita Ora Trapeze Shorts,Womens Shoes Vaneli Morgan Black Suede/Black Nappa,Nike SB Dri-FIT Yarn-Dye, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jordan OVO Velour,Womens Shoes Vaneli Baldy Jordan Blue Perf Suede/Match Stones,Women's adidas Stellasport Graphic Tights,. Plumer said The VOID is also considering franchise locations, Various Sizes Converse Jack Purcell Blue Star Canvas Shoes R8mIubTP,Womens Slippers Vans Slippin Slippers Rumba Red,Authentic c3mdt zu24pm Cheap Adidas Superstar Womens Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 225299 Nike Air Max R4 Men Black Green Shoes,Shopping 210114 Nike Dunk High Men Black Grey Shoes,Cheap 170475 Nike Dunk High Men Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Running Shoe Nike LunarTempo 2 818097-801,Discount 174842 Nike Shox R2 Men White Black Shoes,Men's Shoe Nike Air Zoom Pegasus 32 749340-303, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's shoe Nike Zoom Streak LT 3 (Boston 2016) 839476-416,Buy 220397 Nike Shox R4 Men White Shoes,Nike Free SB Nano Team Red/White/Black,, we’ve chosen to develop something different than a Women's Shoe Nike Cortez Ultra BR 833801-100,Buy 199151 Nike Supreme Dunk High Men Blue Shoes,Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30715,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas J Wall Mens Black/White/Aluminum Basketball Shoes V32556,Buy 232056 Nike Zoom Hyperdunk Men White Red Shoes,Nike Air Max 95 Mens Night Silver/Volt/Dark Grey/Bright Crimson Running Shoes V66763,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Solar Boost Womens Halo/Silver Metallic/Clean Onix Running Shoes V57663,Cheap 236860 Puma Drift Cat Sf Men Black Shoes,Nike Flex Run 2015 Womens Black/Hyper Pink/Digital Pink/Metallic Silver Running Shoes V21016,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike SB Check Canvas Cool Grey/White/Dark Obsidian UK#N5-9380,Authentic 182288 Adidas ZX 700 Unisex Red Black Purple Shoes,Flossy Infant Plimsole CP512,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Alphalab Systemic Velour Full Zip Hooded Top CP957,Discount 235417 Adidas Springblade Razor Women Pink Yellow White Shoes,Criminal Damage Mount Hooded Puffer Jacket CP1328,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jack & Jones Milan Sweat Short CP2151,Buy 231050 New Balance Classics Wl574 Women Pink Shoes,The North Face Base Camp Flip Flop CP3868,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes PATRIZIA Taliya Black,Jimmy Choo Bridal Women Coupon_751,Womens Sandals Rocket Dog Belize Orange Valencia,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Sam Edelman Miles Dark Gold/Platino Metallic Leather,Jimmy Choo Wedges Women Coupon_927,Womens Boots UGG Patten Chestnut, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Under Armour UA Fat Tire GTX Graphite/Aluminum/Emerald Sari,New Balance 420 Men Coupon_1113,Womens Shoes Vaneli Farren Clear Vinyl/Black Gross Grain, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Hurley Phantom Clark Little Clearwater,New Balance 891 Men Coupon_1300,Men's Superstar Shoe Box Track Jacket, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike MM Fly Roll,New Balance 574 Women Coupon_1510,Women's Seamless Bra,.”

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