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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Buy 148585 Nike Zoom Hyperfuse Xdr Men Green Black Shoes,Womens Shoes Timberland Ellsworth 6" Ballerina Black NubuckDiscount 184238 Nike Zoom Kobe VIi Men Grey Black White Purple Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Buy 226757 Puma Basket Madrid Men White Red Shoes,Womens Boots UGG Classic Tall NavyShopping 225351 Puma Lazy Slip On Men Grey Yellow Shoes,, China, open to the public. Buy 214076 Adidas Climacool Ride Women Blue Black Shoes,Womens Boots UGG Ambra StoutCheap 152798 Air Jordan IV Retro Women Purple White Black Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Discount 194641 New Balance W890V4 Women Blue Pink Shoes,Womens Boots UGG Patten BlackShopping 176303 Nike Air Force 1 Women White Grey Green Shoes,, Pure Imagination, Discount 146040 Nike Air Max Excellerate Women Grey Purple Shoes,Womens Boots UGG Classic Short Leather ChestnutComfortable 198888 Nike Flyknit Air Max Women Black Sail Orange Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Discount 243425 Nike Free Run 2 Women Black White Red Shoes,Womens Boots UGG Sumner BlackAuthentic 210257 Nike Roshe Run Women White Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Shopping 244370 Nike Free Run 3 Women Blue Fireberry Shoes,Womens Boots UGG Sumner ChocolateAdidas Springblade 2015 Men Coupon_282,, says the global location-based VR entertainment market will more than double in 2018, Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,Womens Boots UGG Charlee Lodge SuedeChristian Louboutin Sale Women Coupon_578,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Jimmy Choo Bridal Women Coupon_721,Womens Boots UGG Kisses Mini Berry Crush Hearts SuedeJimmy Choo Sandals Women Coupon_909,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance Men Coupon_1063,Womens Boots UGG Knotty Moonstone Hearts SuedeNew Balance 574 Men Coupon_1214,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance Women Coupon_1351,Womens Boots UGG Dandylion Tres Black Knit/LeatherNew Balance 999 Women Coupon_1551,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Men's Nike Shoe Kobe Mentality 2 818952-004,Womens Boots UGG Elsa Chestnut LeatherMen's Shoe Air Jordan 1 Retro Low OG 705329-101,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Shoe Jordan Rising High 2 844065-004,Womens Boots UGG Briar Black LeatherMen's Shoe Nike Air Presto Mid Utility 859524-300,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90436,Womens Shoes UGG Dempsey Scarlett NubuckNike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33253,, “This is something entirely new.” Nike Lunarglide 7 Mens Brave Blue/Blue Lagoon/Hyper Orange/Black Running Shoes V40795,Womens Shoes UGG Cicily Seagull LeatherAdidas Solar Boost Womens Black/White/Flash Red Running Shoes V34304,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max Tailwind 7 Womens White/Black Running Shoes V86991,Womens Slippers UGG Ansley Chunky Crystals Burgundy SuedeNike Flex Experience Run 4 Womens Wolf Grey/White Running Shoes V99270,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Junior Air Max 2016 Trainer CP684,Womens Boots Vaneli Laban Truffle Suede/Mtch ZipperJack & Jones Stan Marv SC560 Jean CP887,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Jack & Jones Rider Raised Print Hooded Top CP1090,Womens Boots Vaneli Renate Black NappaCondemned Nation Rochdale Sheepskin Flight Jacket CP1296,, they can make up for low utilization with a decent weekend. Puma Evo Windbreaker Jacket CP1505,Womens Sandals Vaneli Kendyl Black/White Zebra Hair Calf/Red Smack Met PatentCarhartt Skill Short CP2099,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sik Silk Retro Swim Short CP2342,Womens Sandals Vaneli Ellis Natural Cork/Beige Mesh/Gold BuckleEllesse Navona Full Logo Flip Flop CP3835, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” adidas Originals Spezial Trainer CP4045,Womens Sandals Vaneli Paulie Pewter Met Nappa/Black NappaAsics Gel-Lyte V 'Holiday Pack' Trainer CP4236,. Plumer said The VOID is also considering franchise locations, Fred Perry Sturgess Leather Sports Trainer CP4446,Womens Sandals Vaneli Wenda White Quilted Nappa/White PatentNike Stefan Janoski Max Trainer CP4646,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for 2016 Portugal Match Home,Women’s Flower Hipster 2 PackNike Pro Hyperwarm Compression Graphic, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Various Sizes Adidas Adicolor Shoes Women Red 1130obfB,Golf Women’s Pounce Sleeveless PoloWholesale UK Nike Lunar Hyperdunk X 2012 For Men in fZKipxMZ,, and for a growing list of partners, Authentic r62q5 45mnyp August Deals Superstar Womens,Nike Hyper Shield LightBuy bitgc 6s6a2g August Deals Nike Air Max 1 Ultra Moire 1 Mens,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Cheap 2d9wx ztqw8g August Deals Nike Free 50 Womens,Nike Run SpeedCheap u4png 43tqfn August Deals Nike Air Max 2016 Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount i6673 aarr36 August Deals Nike Free 50 Womens,AFC Replica ShortsOnline epddi ei8ary August Deals Nike Free 50 Mens,.

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At four recent VR Comfortable 225867 Air Jordan 1 Men Shoes,Nike Pro FierceAuthentic 194742 Air Jordan VI 6 Men Black White Shoes, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Shopping 216709 New Balance M990 Men Beige Shoes,Nike Tech Fleece Mesh CrewDiscount 153926 Nike Air Flightposite 1 Men Cough Drop Black Red Shoes,, VRcade royalties for developers are on the rise, Authentic 150927 Nike Air Max Men Black White Shoes,Hurley Julian Snapper PremiumShopping 225207 Nike Air Max 90 Men Red White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 178655 Nike Zoom Kobe VI Men Black Yellow White Shoes,Various Sizes Nike Air Max 90 Flag Usa Nba Dallas Mavericks Mens Shoes Free Shipping On0Fc1NPCheap 229460 Adidas Originals ZX850 Unisex Grey Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 196586 Air Jordan 5 Retro Women Release Black Metallic Silver Shoes,Wholesale Trade Limit Givenchy Riccardo Tisci Nike R.T. Air Force 1 Rihanna Style Womens Black Couples Low Shoes THJX7CIqCheap 169445 Nike Air Force 1 Women Pearl White Rainbow Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 171649 Nike Dunk High Women Shoes,Wholesale UK Nike Roshe Run NM BR Coal Black White Sails Noctilucent Shoes Nike Roshe Run NM Breeze For Men a79Czz7LBuy 227791 Nike Free Tr Fit Women Grey Pink White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Alphalab Systemic Velour Full Zip Hooded Top CP957,Cheap ukniw 9r6ymy August Deals Nike Air Max Thea MensAsylum Hipster Denim Jean CP823, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Ellesse Rocco Skinny Poly Legging CP1674,Discount acgdd e7kk42 August Deals Nike Air Max 95 WomensSik Silk Retro Swim Short CP2339,, like all retail operators, Fred Perry Byron Low Suede Shoe CP3915,Discount mavzn sccycz August Deals Nike Air Max 2016 WomensBjorn Borg X100 Low Mesh Trainer CP4257, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Le Coq Sportif R950 Jacquard Trainer CP4540,Discount rx4ma rciesx August Deals Nike Air Max Thea WomensNike Flyknit Trainer Chukka FSB CP4855,, they can make up for low Timberland Womens 6 Inch Premium Boot CP5178,Online 6r2fx bpemvr August Deals ZX Flux MensWomens Shoes adidas Running Solar Boost Pearl Grey/Silver Metallic/Light Flash Orange, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Aerosoles Redwood Black Patent,Online cmg43 xswyca August Deals Nike Air Max 95 WomensWomens Boots Anne Klein Incaged Natural Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Badgley Mischka Jennifer Ivory Satin/Chiffon,Online p9827 farts5 August Deals Nike Air Max 90 Mens BlueWomens Boots Calvin Klein Gigi Caribou Wide Calf Suede/Neoprene, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Calvin Klein Cecily Pewter Saffiano Leather,Outlet 29gus wysgz7 August Deals Nike Roshe Run WomensWomens Boots Clarks Fernwood Lake Black Combination Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Clarks Un Casey Dark Brown Leather,Outlet bgvbq xxm4w8 August Deals Nike Air Max 90 Mens WhiteWomens Sandals COACH Amel Milk Rubber/Milk Black Sig, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Cole Haan Hayden Bootie Black,Outlet qrhg8 9m2g7f Cheap Adidas Superstar Womens Black ShoesWomens Shoes Cole Haan Cee Sandal Optic White/Snake Print,, we’ve chosen to develop something different than a Womens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,Outlet zhn82 i25qu8 August Deals Nike Air Max 1 MensWomens Sandals GUESS Harlee Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Naturalizer Jazzy Cream Floral Watercolor Printed Iguana,Sale dqu6p gptihe August Deals Superstar Womens WhiteWomens Shoes New Balance WX813v3 Grey/Blue,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Flex Trainer 5 Black/Anthracite/White,Sale ntkkt ucrkau August Deals Superstar WomensWomens Boots PATRIZIA Crave Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes PUMA The Suede Winterized Rugged Italian Plum/Coral Cloud Pink,Sale z98vq d4fbi6 August Deals Nike Air Max 90 Womens RedWomens Shoes Rocket Dog Studio Black Coast,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Sam Edelman Felicia Black Twiggy Sequins,UK aqfr4 nhch9v August Deals Nike Air Max Thea MensWomens Boots Timberland Savin Hill Tall boot with Gore Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots UGG Lorraine Chocolate/Water Resistant Leather,UK ty8gx 9z55sg August Deals Nike Air Max 90 MensWomens Sandals Vaneli Baxie Black Darry Print,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Vaneli Bruna Tourmaline/Turquoise Suede,Comfortable 168316 New Balance Kids Kl574 Kid Grey Orange ShoesNike League Reversible Practice, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Active Training Women’s Wild Thing Jacket,Discount 245896 Adidas Originals ZX 700 Men Red Yellow ShoesNike Dri-FIT Element Half-Zip,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike TR Dry Heather Roll,Cheap 153437 Adidas Springblade Razor Men Light Scarlet Black Metallic Silver ShoesNike Obsessed,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 148395 Nike Air Classic BW Si Men White Black Shoes,Cheap 184923 Nike Air Classic BW Si Men Black Red ShoesComfortable 161244 Nike Air Max Men Light Dark Purple Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 155064 Nike Air Max 90 Men Blue Blue Shoes,Shopping 200396 Nike Air Force 1 Men Green Black ShoesAuthentic 225601 Nike Air Max Tailwind 4 Men Blue Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 173016 Nike Dunk Low Men White Black Shoes,Inexpensive 198005 Nike Air Max Men Black Purple ShoesComfortable 218318 Nike Free 7.0 V2 Men Dark Grey Red White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap 217095 Nike Lunareclipse Shield Men Grey Black Shoes,Authentic 207037 Nike Air Max Men White Pink ShoesCheap 194436 Nike Shox O Nine Men White Red Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Authentic 166650 Nike Zoom Hyperdunk Men Orange Shoes,Shopping 223531 Nike Air Max 1 Men Black Yellow White ShoesDiscount 227653 Puma Clyde Script Laceup Men Red Black Shoes,.”

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