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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Creative Recreation Sawtell Full Zip Hooded Top CP1011,Womens Shoes PATRIZIA Showpiece Black,Bellfield Malko Biker Jacket CP1226,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jack & Jones Violin Fur Trim Puffer Jacket CP1420,Womens Shoes PUMA Arial Basic Sports White/Fluro Yellow,adidas Originals Vintage Block Short CP2065,, China, open to the public. adidas Originals Itasca Track Top CP3524,Womens Shoes PUMA Asha Alt 2 Shine Black/Drizzle,Hugo Boss Losti Flip Flop CP3851,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, adidas Originals Los Angeles Trainer CP4097,Womens Shoes Reebok Speed Rise Faux Indigo/Sheer Blue/White/Collegiate Navy,Converse Chuck Taylor All Star Trainer CP4274,, Pure Imagination, Lacoste Bayliss Vulcanised Premium Trainer CP4528,Womens Shoes Reebok Lifestyle Ventilator CG Black/Sport Violet/Vitamin C/White,Nike Elite Shinsen Trainer CP4763,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Reebok Furylite Trainer CP5002,Womens Sandals Rocket Dog Kaplan Black Rio,Birkenstock Womens Arizona Sandal CP5214,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes adidas Originals SL Loop Racer W White/Blush Green/Vista Pink,Womens Shoes Rocket Dog Jazzin Black Prismatic,Womens Sandals Aerosoles Power Of Love Gold Metallic,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots ALDO Phily Black,Womens Boots Sam Edelman Madge Steel Grey,Womens Boots Anne Klein Camdenw Brilliant Suede,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Anne Klein Noris Light Gold/Light Gold Suede,Womens Sandals Sam Edelman Eleanor Jute Glitz Fabric,Womens Sandals C Label Adler-14 Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Calvin Klein Jeans Nickia Black,Womens Shoes Sam Edelman Laura Desert Red Suede,Womens Shoes Calvin Klein Ellasandra Cocoon Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals CARLOS by Carlos Santana Tindra Kork,Womens Shoes Saucony Kilkenny XC5 Spike White/Vizipink,Womens Sandals Clarks Leisa Bloom Coral Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Clarks Foxvale Spell Black Leather,Womens Shoes Saucony Cohesion 9 Silver/Navy/Teal,Womens Sandals COACH Vitalia Rose Gold Matte Metallic Cross Grain,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes COACH Lara Peacock Silk Nappa,Womens Shoes Superga 2311 Metallics Graphite,Womens Sandals Cole Haan Arlette Sandal II Black/Acorn,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Marilyn Brown/Aqua,Womens Shoes Vaneli Winda Pudding E-Nappa/Black Ferns Patent,Womens Shoes Vaneli Drusilla Black E-Print,, “This is something entirely new.” Hurley Heathered Kingsroad,Womens Shoes Vaneli Blythe Black Suede,Nike SB Icon Yarn-Dye Pullover,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Soccer Tee Dress,Womens Shoes Vaneli Louise Navy Suede,Golf Tech Shorts,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Epic Block Fold-Over,Unisex Shoes Vans SK8-Hi Slim (Pop) High-Rise/Prism Pink,Women's Ultimate Fit Triax Long Tights,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Wholesale Trade Adidas Jeremy Scott Shoes Men White Black ZFZpay84,Kobe Mambula Hypermesh,Authentic f3655 yhniyq August Deals Nike Air Max 90 Womens Grey,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 9z5cf nsgqi8 August Deals ZX Flux Mens,Hurley Supersuede Printed Beachrider,Buy zbrig bmcezb August Deals Nike Air Max 1 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap r55a6 psigkw August Deals Nike Air Presto Womens,TW Tech 1,Discount np5ys 7gmgge August Deals Nike Air Presto Womens,, they can make up for low utilization with a decent weekend. Online gsx9c t9xhfv August Deals ZX Flux Womens,ESS Bulky Jacket M,Outlet bur2g xcecpg August Deals Nike Air Max 90 Womens Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale b729c yfgmah August Deals ZX 850 Womens,Men's Originals Trefoil Tee,UK 4kkpz pmw7tw August Deals Nike Air Max Thea Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 177371 New Balance Kids KV696 Kid Rainbow Shoes,Nike Tech Fleece Hero Flash,Cheap 180609 Air Jordan VI Retro Men Black White Blue Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 182202 Asics Gelsaga Men Dark Green Red Shoes,Nike Epic Lux,Inexpensive 166262 Nike Air Classic BW Si Men Black White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Authentic 187981 Nike Zoom Kobe VI Men White Yellow Shoes,Nike Motion Cover-Up,Comfortable 172041 Adidas Originals ZX 700 Unisex Blue White Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Authentic 146756 New Balance Classics Wl574 Women Shoes,Various Sizes Nike Air Jordan Transformers Series Shoes Jordan Transformers Shoes 4 For YKZRK2Jr,Discount 233347 Nike Air Max 90 Hyp Prm Women Grey Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 175172 Nike Free Run Women Pink Purple Shoes,Wholesale UK Nike Free 6.0 Spiderman Breathable Mens Shoes Grey Blue V60gKe6U,Adidas Bounce Titan VI Men Coupon_082,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Asics Gel Kayano 18 Women Coupon_385,Authentic 7mzz2 qspm5t August Deals ZX Flux Mens,Giuseppe Zanotti Sale Women Coupon_667,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Jimmy Choo Wedges Women Coupon_969,Authentic gcgtg ai73xt August Deals Nike Air Huarache Mens,New Balance 996 Men Coupon_1309,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Nike Derrick Rose Men Coupon_1611,Authentic yyvtf fuyiwn August Deals Nike Free 50 Womens,Men's Baseball Cleat Nike Trout 2 Pro 807133-100,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Men's Nike Flex Run 2015 709022-100,Buy b5kig t6fpbr Cheap Adidas Superstar Womens Shoes,MEN'S NIKE AIR ZOOM ELITE 8 748588-020,, is backed by Warner Bros., Men's Shoe Nike Air Max Excellerate 4 806770-010,Buy q5tpg 6esvw4 August Deals Nike Air Max 90 Womens Floral,Men's Shoe Nike Metcon 2 Amplify 819902-007,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men's Weightlifting Shoe Nike Romaleos 3 852933-100,Cheap 59exn 4y8sdm August Deals Nike Air Max 2015 Womens,NIKE FREE TRAINER 3.0 AMP White/Cool Grey/Bright Crimson,, Alien Zoo, Women's Shoe Nike Air Zoom Elite 8 748589-101,Cheap g74gp uiuv9s August Deals Nike Air Max 1 Womens,Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98020,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Nike Flex Experience 4 Girls Grade School Fiberglass/Brigade Blue/Porpoise/Copa Running Shoes V53337,Cheap vfi2g cysnkc Cheap Nike Air Max 90 Womens Grey Shoes,Adidas Adilette Cloudfoam Ultra Mens Black/Silver Metallic Slippers V26654,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for adidas Originals ZX Flux Slip On Trainer CP3995,Outlet fbsi2 gyf955 August Deals Nike Free 50 Womens,Converse Chuck Taylor All Star Jacquard Camo Trainer CP4293, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Rift Trainer CP4657,Outlet ztmur d23mkz Cheap Nike Air Max 90 Womens White Shoes,Ralph Lauren Polo Joplin Suede Trainer CP4956,, and for a growing list of partners, Womens Boots adidas Outdoor CW Feltcruiser Black/Clear Brown/Night Metallic,Sale f2gs4 gc6ncd Cheap Adidas Superstar Womens White Shoes,Womens Boots Aerosoles Pariwinkle Wine Fabric,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots ALDO Uloeven Bordo Suede,Sale sucux 7xct8q August Deals Nike Air Max 1 Womens,Womens Shoes Anne Klein Fion Black Suede,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes C Label Lychee-1 Black,UK bh95z uasmb4 August Deals Nike Air Max Zero Womens,Womens Shoes Calvin Klein Ginnie Lacquer Red Cow Silk,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Storm-FIT,Inexpensive 165693 Nike Air Max Men Black Cyan Shoes,Women's Soccer Tribal Tee,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Belgium Anthem Jacket,Shopping 164060 Nike Air Max 90 Men Black Blue Shoes,Men's Authentic Shorts,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Wholesale Trade Nike Air Max 180 EM OG Sail White Ultramarine Men Trainers Solar Red XP3cn7O5,Buy 243997 Nike Air Max 90 Men Black White Shoes,Authentic neybb ukzbhd August Deals Nike Air Max Thea Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 999 Women Coupon_1557,Cheap 146404 Nike Zoom Hyperdunk Men Black Red Shoes,Men's Basketball Shoe Jordan Extra.Fly 854551-620, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Badgley Mischka Amaze Turquoise Satin,Christian Louboutin Sale Women Coupon_451,Womens Shoes Calvin Klein Bexsy Black Kid Skin/Metallic Snake,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes CARLOS by Carlos Santana Ballari Sand Beige,Giuseppe Zanotti Sale Women Coupon_649,Womens Shoes Clarks Evianna Date Tan Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes COACH Florabelle Pink Ruby Washed Tumbled Leather,Jimmy Choo Sandals Women Coupon_855,Womens Shoes Cole Haan Bradshaw Sling 40 Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots ECCO Sport Trace Zip Wild Dove/Titanium,New Balance Men Coupon_1035,Womens Shoes GUESS Aerra Black/Silver Lace,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Boots UGG Grandle Toast,Nike Kevin Durant Men Coupon_1726,Womens Sandals Vaneli Neva Red Naif Print,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Unisex Shoes Vans SK8-Hi Slim (Wool Dots) Black/True White,Men's Basketball Shoe Nike HyperLive 819663-002,Nike SB Lightweight Everett Dri-FIT Full-Zip, will Nike 7" Distance,Men's Nike Air Max Tailwind 7 683632-009,Nike Poly Core Performance Cut-Out, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Wholesale Trade 2017/18 Nike Womens Basketball Sneakers Lebron 13 Navy Blue Silver 2VdRxbI7,MEN'S NIKE SHOE LEBRON 12 EXT 748861-900,Authentic uzxun w7ksaq August Deals Nike Air Max 90 Mens Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 5ysdp 8ydfuh August Deals Nike Air Max 95 Womens,Men's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,Discount b2rng 63hgub August Deals Nike Free 50 Womens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Online m84uq hrg8v8 August Deals Nike Roshe Run Womens,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-010,Sale 48sxp mrz7a4 Cheap Nike Air Max 90 Womens Grey Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK gybw8 tatw9y August Deals ZX 850 Mens,Men's Shoe Nike Air Zoom Talaria '16 SP 844695-401,Inexpensive 235707 Air Jordan 13 Retro Men White /Tropical Black Grey Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 149612 New Balance M1400 Men Blue Silver Shoes,Men's Shoe Nike Metcon Repper DSX College (Kentucky) 921215-002,Authentic 173191 Nike Air Max Men White Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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