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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Y3 Desert Boost Trainer CP5130,Womens Sandals Rocket Dog Hills Black Hazey Days,Womens Shoes adidas Volley Team 3 White/Silver Metallic/Collegiate Navy,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Aerosoles Ride with Me Grey Combo,Womens Shoes Rocket Dog Studio Pink Coast,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid White Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ALDO Freddana Black,Womens Boots Sam Edelman Paige Space Blue Kid Suede Leather,Womens Shoes Anne Klein Enticed Taupe Fabric,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots C Label Cathy-8 Black,Womens Sandals Sam Edelman Eleanor Black Boa Print,Womens Boots Calvin Klein Charlaine Shadow Grey Kid Suede/Patent,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Calvin Klein Shanti Platinum White/Sand Gold Nappa,Womens Shoes Sam Edelman Odelia Black Brahma,Womens Boots CARLOS by Carlos Santana Emily Black,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Sam Edelman Foster Black,Womens Slippers UGG Dreams Berry Crush Hearts Suede,Womens Shoes Sam Edelman Laura Brown Black Leopard,, “This is something entirely new.” Womens Shoes Superga 2750 Fabric Annabella Black/White,Womens Boots Vaneli Lana Black Suede/Black Elastic/Mtch Zip,Womens Boots UGG Bailey Bow Exotic Scales Anemone Suede,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals UGG Jazmine Metallic Chestnut Gold Coast Suede,Womens Sandals Vaneli Martey Platino Met Nappa/Gold Buckle,Womens Sandals Vaneli Ellis Black Mag Patent/Balck Mesh/Gunmetal Buckle,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women's adistar Three-Quarter Tights,Womens Shoes Vaneli Gaenor Black Suede,Men's Greece Graphic Tee,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NikeCourt Advantage Premier,Womens Shoes Vaneli Glenis Black Soft Patent/Black Arianna Fabric/Gold Trim,UK Sale Nike Air Max 87 2013 New Mens Shoes Blue UWMyRquS,, they can make up for low utilization with a decent weekend. Authentic 5dr8g msc96u August Deals Nike Roshe Run Mens,Women's Running Climachill Short,Authentic qszzx pda2a4 August Deals Nike Air Max 1 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy e5s4p kgdge9 August Deals Yeezy 350 Boost Mens,Active Formstrip Bermudas,Cheap akpn7 e7psdt August Deals Nike Air Max 90 Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 4g574 fmfgt2 August Deals Nike Air Max 90 Mens White,Nike Pro Hyperstrong Fitted,Discount w57xt 43zwd2 August Deals ZX Flux Womens,. Plumer said The VOID is also considering franchise locations, Online remgf xe9mpy August Deals Nike Free Run 2 Womens,Nike KO Fleece Pullover (Tennessee),Outlet qrhg8 9m2g7f Cheap Adidas Superstar Womens Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, adidas Originals Spezial Trainer CP4045,Online s4e34 gqeidz August Deals Nike Air Max 1 Ultra Moire 1 Womens,Creative Recreation Cesario Low XVI Quilt Trainer CP4322,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Roshe NM Flyknit Premium Trainer CP4706,Outlet agmd8 n5gqib August Deals Nike Free Run 2 Mens,Reebok Workout Plus Low Trainer CP4976,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 223864 Air Jordan 5 Retro Women Grey Moon Pink Shoes,Inexpensive 184975 Nike Lebron 8 Men White Black Red Shoes,Discount 235796 Nike Classic Cortez Nylon Women Blue Orange Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. adidas Originals Energy Boost ESM Trainer CP4049,Discount 181376 Nike Classic Cortez Nylon VIbrant Women Blue White Shoes,Fred Perry Howells Leather Trainer CP4459,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 90 Mid Winter Trainer CP4852,Comfortable 169472 Nike Free 4.0 V2 Women Grey Pink Shoes,Havaianas Womens Slim Season Flip Flop CP5227,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Aerosoles Yetaway Black Snake,Buy 200338 Nike Lunarelite Women Gray Orange Shoes,Womens Boots Anne Klein AKKacey Wide Calf Cognac Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Badgley Mischka Kassidy II Light Gold Metallic Fabric,Adidas Bounce Titan V Men Coupon_075,Womens Sandals Calvin Klein Lucette Dusty Pink Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes Naturalizer Ivy Black Leather/Shiny,Jimmy Choo Sandals Women Coupon_855,Womens Shoes New Balance Classics WL574 Purple Synthetic,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots PATRIZIA Plush Brown,New Balance Men Coupon_1054,Womens Shoes Reebok Work 'N Cushion Black, will Womens Sandals Sam Edelman Korinne Classic Nude,New Balance 574 Men Coupon_1190,Womens Shoes Superga 2750 Floweryutaw Blue Multi, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Boots UGG Glen Black Leather,New Balance 999 Men Coupon_1342,Womens Sandals Vaneli Kiliana Black Krinkle Patent/Gunmetal Buckle,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Vaneli Hadera Ecru Smack Patent,Nike Derrick Rose Men Coupon_1609,Nike Aeroloft Poly-Filled,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Supernova Tee,Nike Kevin Durant War Boots Men Coupon_1778,Nike 9" Volley Sway,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Various Sizes Nike Air Max 90 Hyperfuse QS Mens Shoes Grey Blue Orange jcrUN3Kb,Hi Women's Shoe Nike Air Force 1 654440-401,Authentic pif5a se4dbu August Deals Nike Air Max 2016 Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy r5sfb t4nb57 August Deals Nike Air Max 95 Mens,Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-580,Discount 93kfc ranwc2 August Deals Nike Air Max 90 Womens White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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