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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Women's Shoe Nike Free TR 6 833413-600,Womens Shoes Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum,Adidas Wall 2 Mens Scarlet Basketball Shoes V73312,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Adidas Pure Boost Sonic Knit Mens Black/Dark Grey Heather Solid Grey Running Shoes V16962,Womens Shoes Nike FS Lite Run 3 Chalk Blue/Racer Blue/White/Atomic Pink,Nike Air Zoom Pegasus 32 Flash Mens Black/Reflective Silver/Pure Platinum/Cool Grey Running Shoes V2,, China, open to the public. Nike Lunarglide 7 Mens Ocean Fog/Blue Grey/Sail/Black Running Shoes V67444,Womens Sandals PATRIZIA Alexandra Black,Adidas Supernova Glide Womens Black/Pink Running Shoes V23934,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Adidas Pure Boost Mens Black/White/Clear Grey Running Shoes V33622,Womens Sandals PATRIZIA Patna White,Nike Fs Lite Run 3 Womens Pure Platinum/Chalk Blue/White/White Running Shoes V69754,, Pure Imagination, Men's Nike Tiempo Mystic V IC Pure Platinum/Black/Hyper Orange UK#N5-8940,Womens Shoes PATRIZIA Cogsworth Pewter,Nike SB Kids SB Fokus Blue Lagoon/White/Cool Grey/Black UK#N5-9561,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Calvin Klein Cotton Stretch 3 Pack Boxer Short CP403,Womens Shoes PUMA Pulse XT Clash Ultramarine,Nike Junior Lunarglide 6 Trainer CP626,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Jack & Jones Ben Original AKM046 Jean CP874,Womens Shoes PUMA Pulse XT Geo Italian Plum/Lipstick Red,Jack & Jones Rider Raised Print Hooded Top CP1090,, says the global location-based VR entertainment market will more than double in 2018, Condemned Nation Palmero Puffer Jacket CP1291,Womens Shoes Reebok DMX Max Stride RS Leather/Steel/Flat Grey/Coral/White,The North Face La Paz Hooded Jacket CP1525,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Ellesse Triester Poly Tape Short CP2132,Womens Shoes Reebok ZPump Fusion Splash Black/White/Solar Pink,Nike Tribute Track Top CP3579,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Fred Perry Byron Low Leather Shoe CP3916,Womens Boots Rocket Dog Temecula Brown Joshua,adidas Originals Superstar Vulcanised ADV Trainer CP4149,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation Cesario Low XVI Canvas Trainer CP4334,Womens Shoes Rocket Dog Tadley Grey Trails,Nike Air Safari Trainer CP4596,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Jordan 1 Mid ,Womens Shoes Rocket Dog Jena Navy Kyoto,The North Face Hedgehog FastPack Lite Trainer CP5048,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Toms Womens Avalon Sneaker Shoe CP5253,Womens Boots Sam Edelman Josephine Golden Caramel,Womens Shoes adidas Running Slingshot Trail Midnight Grey/Black/Flash Red,.

VRStudios, founded in 2014, Womens Sandals Aerosoles Magic Plush Dark Blue,Womens Sandals Sam Edelman Jolan New Nude Leopard,Womens Boots ALDO Bove Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Anne Klein Yeppy Black Fabric,Womens Shoes Sam Edelman Rae Bright Blue,Womens Shoes Anne Klein AKQualified Navy Multi Fabric,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes GUESS Pavell Black,Womens Boots UGG Mini Bailey Button Bling Constellation Lodge Suede,Womens Sandals Naturalizer Robyn Saddle Leather/Wood Wrap Heel,, “This is something entirely new.” Womens Shoes New Balance WW928 Hook-and-Loop White/Hook & Loop,Womens Boots UGG Mini Bailey Button Bling Constellation Grey Suede,Womens Shoes New Balance Classics WL515 Black/Pink Suede/Textile,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Nike Flex Experience Run 4 Premium Black/White/Vivid Purple,Womens Sandals UGG Mattie Navy Leather,Womens Sandals PATRIZIA Grandioso Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Superga 2750 Cracked LEAW White,Womens Sandals Vaneli Kendyl Camel Dino Hair Claf/Black Smack Met Patent,Womens Boots UGG Kiings Black Leather/Suede,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes UGG Jacqueline Fresh Snow Suede,Womens Sandals Vaneli Baina Black Ferns Patent,Womens Sandals Vaneli Klemens Natural/Black Zebel Cork,, they can make up for low utilization with a decent weekend. Womens Shoes Vaneli Dina Taupe Ecco Suede,Womens Shoes Vaneli Gracia Black Suede/Navy Suede/Grey Suede/Black GG,Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) True White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Hyperadapt Trench,Womens Shoes Vaneli Marza Platino Specchio/GOld Buckle,Nike "Last Nine Months" Three-Piece, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Q1 Graphic Tights,Womens Shoes Vaneli Skerry Black Suede/Black Patent,Men's Portugal Graphic Tee,. Plumer said The VOID is also considering franchise locations, NikeCourt Advantage Solid,Womens Shoes Vaneli Obelia Navy Nappa,UK Sale Nike Zoom Kobe 8 VIII Mens Shoes Red Special pgWcRqh6,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 174982 Nike Air Max Men White Silver Shoes,Discount 236157 Nike Blazer High Men Blue Fluorescent Green Shoes,Buy 185244 Nike Air Max 90 Men Yellow Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Supernova Sequence 8 Mens Black/Iron Metallic/Solid Grey Running Shoes V21078,Discount 161430 Nike Zoom Hyperdunk Men Black Purple Shoes,Nike Flyknit Racer Mens Blue Glow/White/Black Running Shoes V39143,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Sonic Allegra Womens White/Silver Metallic/Frozen Yellow Tennis Shoes V94274,Comfortable 166870 Onitsuka Tiger By Asics Mexico 66 Men White Red Shoes,Nike Lunartempo Womens Black/White Running Shoes V32450,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Nike Zoom Pegasus 31 White/Bright Mango/Hyper Grape/Black UK#N5-8742,Shopping 225351 Puma Lazy Slip On Men Grey Yellow Shoes,Nike Junior Air Force 1 Trainer CP651,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nicce Diamond Hooded Top CP1106,Discount 192907 Adidas Originals ZX 700 Women Grey Black Pink Shoes,Nike Alliance 550 Puffer Parka Jacket CP1478,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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