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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Inexpensive 208444 Nike Shox R5 Men White Black Shoes,Womens Shoes Saucony Originals Jazz Low Pro Vegan GreenBuy 178637 Nike Zoom Hyperdunk Low Men Blue Grey Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Shopping 147101 Nike Zoom Kobe V Men Yellow Black Purple Shoes,Womens Shoes Superga 2311 Leahorsew BlackComfortable 183294 Onitsuka Tiger By Asics Mexico 66 Men Red White Shoes,, China, open to the public. Shopping 199616 Adidas Originals ZX850 Unisex Black Purple Shoes,Womens Shoes Saucony Originals Shadow Original Beige/PinkDiscount 171246 Nike Roshe Run Unisex White Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Discount 206640 Air Jordan 5 Retro Women Black Shoes,Womens Shoes Superga 2311 Stripedcotw RedAuthentic 179542 New Balance Classics Wl501 Women Grey Navy Shoes,, Pure Imagination, Comfortable 152933 New Balance W1400V2 Women Blue Silver Shoes,Womens Shoes Superga 2095 Velvetolmow Batik Blue/BrownInexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Discount 187394 Nike Dunk High Women Pink Ice White Shoes,Womens Shoes Superga 2750 Fabric Bahamas Tropical Azul/MultiDiscount 180230 Nike Free 5.0 V4 Women Light Grey Orange White Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 205212 Nike Lunarglide 3 Women Black Grey Orange Purple Shoes,Womens Shoes Superga 2311 Quilted WhiteAdidas Clima Cool 5th Men Coupon_094,, says the global location-based VR entertainment market will more than double in 2018, Adidas Springblade Men Coupon_227,Womens Shoes Superga 2905 Cotw Linea Up And Down NavyAsics Running Shoes Women Coupon_399,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Christian Louboutin Sale Women Coupon_522,Womens Shoes Supra Skytop White/Print/WhiteJimmy Choo Bridal Women Coupon_725,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Jimmy Choo Sandals Women Coupon_875,Womens Boots Timberland Savin Hill Medium Shaft Tall Boot Wheat Forty LeatherNew Balance Men Coupon_1057,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance 574 Men Coupon_1189,Womens Boots Timberland Averly Lace Chukka Wheat NubuckNew Balance Women Coupon_1349,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, New Balance 574 Women Coupon_1433,Womens Shoes Superga 2750 Waved Tweed Black/Off WhiteNike Kevin Durant Men Coupon_1698,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. LEBRON 12 Black/Bright Crimson/White,Womens Boots Timberland 6" Premium Boot Dark Grey Waxed CanvasMen's Boot Nike Lunar Force 1 Duckboot 805899-004,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Adizero Tempo 7 Mens Midnight Grey/Solar Red/Raw Ochre Running Shoes V64265,Womens Boots UGG Sequoia Chestnut LeatherAdidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90415,, “This is something entirely new.” Nike Air Zoom Pegasus 32 Mens Green Strike/Black/White Running Shoes V56429,Womens Boots UGG Vilet Pinecone SuedeNike Roshe One Mens Alligator/Black/Militia Green/Dark Loden Running Shoes V10005,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Solar Boost Womens Black/White/Flash Red Running Shoes V34304,Womens Boots UGG Classic Tall Tasman BrownstoneNike Air Max Dynasty Womens Pink Blast/Black/White Running Shoes V68535,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.adidas Originals Infant Racer Lite Trainer CP469,Womens Sandals UGG Lyndi Black LeatherConverse Infant Chuck Taylor All Star High Rubber Trainer CP493,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Only & Sons Warp 3079 Skinny Ripped Jean CP907,Womens Shoes UGG Blaney Chocolate LeatherGym King Full Zip Hooded Top CP1072,, they can make up for low utilization with a decent weekend. Condemned Nation Valdes Reversible Bomber Jacket CP1307,Womens Shoes UGG Cicily Navy LeatherOriginal Penguin Quilt Hooded Ratner Jacket CP1490,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Converse Core Fleece Short CP2110,Womens Slippers UGG Belle Moonstone Hearts Suedeadidas Originals All Over Tongue Print Superstar Track Top CP3525, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Benassi JDI Slide Sandal CP3857,Womens Slippers UGG Scuffette Liberty Pony Brownadidas Originals ZX 700 2.0 Trainer CP4019,. Plumer said The VOID is also considering franchise locations, Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,Womens Boots Vaneli Lavis Black Nappa LeatherFred Perry Stratford Canvas Trainer CP4449,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Colour Block Boxer Shorts 2 Pack,Evolution Gold Windrunner JacketNike TR Dry Heather Roll, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Sport Essentials Mid Tee,Men's Classic Team CLRDO WindbreakerVarious Sizes Nike Air Max 87 2013 New Mens Shoes Dark Blue GPhXhyVr,, and for a growing list of partners, UK Outlet Store nTZSg06V salomon schuhe running Shoes-salomon Speedcross 3 Black SkyBlue Red,Men's White Mountaineering WindbreakerAuthentic wxi3h h4hgyq Cheap Adidas Superstar Womens Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Buy mbzic 84ibfy August Deals Superstar Womens Pink,Women's Climaheat Fleece HoodieCheap dshhw 6wf2b9 August Deals Nike Air Presto Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheap x8wgd 7etksh August Deals Nike Air Max 1 Mens,Hurley Dri-FIT LagosDiscount w9qym nrt5yr August Deals Nike Roshe Run Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TComfortable 158321 Nike Air Max 90 Men Black Green Shoes,TW VL Max Hypercool PrintShopping 195106 Nike Air Max R4 Men Black White Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Authentic 177823 Nike Dunk High Men White Pink Shoes,Nike Rally Boyfriend CrewComfortable 151716 Nike Dunk Low Men Skates Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Comfortable 218318 Nike Free 7.0 V2 Men Dark Grey Red White Shoes,NikeCourt Premier RafaBuy 157391 Nike Lebron 8 V2 Men White Black Red Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Discount 162776 Nike Roshe Run Men Royal Blue Creamy White Shoes,Jordan ASG Hooded (Toronto 2016)Authentic 242578 Nike Shox R2 Men Black Red Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 146404 Nike Zoom Hyperdunk Men Black Red Shoes,Women's Techfit Printed Long TightsShopping 232720 Onitsuka Tiger By Asics California 78 Men Navy Green Apple Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 160149 Adidas Originals Superstar 2.0 Unisex Grey Blue Red Shoes,Nike K.O. 3.0 PulloverInexpensive 224072 Asics Gelnoosa Tri 7 Women White Pink Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 156724 Nike Air Max Women Red Black Shoes,UK Sale Nike Zoom Kobe VI(6) For Men in ACQHOJO3Comfortable 245321 Nike Free 3.0 V2 Women Black Purple Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Creative Recreation Nursery Cesario Low XVI Trainer CP754,Cheap hfn4e dfq2ip August Deals Superstar MensGlorious Gangsta Caleb Pony Hair Hooded Top CP1064, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 239857 New Balance Classics Ml565 Men Green Shoes,Shopping 216709 New Balance M990 Men Beige ShoesInexpensive 233796 Nike Air Force 1 Men Silver White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 209597 Nike Air Max 1 Men Purple Green Blue Shoes,Comfortable 184131 New Balance WW928 Men Black ShoesCheap 220620 Nike Air Max Jr Men Black Red Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 166445 Nike Dunk High Men Shoes,Shopping 201163 Nike Air Flightposite 1 Men Silver Grey Black ShoesDiscount 215440 Nike Dunks Low SB Men Brown Mushroom Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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