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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Pretty Green Mosley Crew Knit CP1853,Womens Shoes PUMA Ignite XT Core Black/Periscope/White,Condemned Nation Primo Swim Short CP2299,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Toms University Slip On Espadrille CP3807,Womens Shoes Reebok ZPump Fusion Lilac Ice/Purple Slate/Royal Orchid/Neon Cherry/White,adidas Originals Gazelle '70s Trainer CP3992,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics Gel-Lyte III Evo Trainer CP4218,Womens Boots Rocket Dog Hamden Black Galaxy,Fred Perry Hallam Printed Canvas Trainer CP4451,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Boots Aerosoles Calendar Tan,Womens Boots Sam Edelman Hannah Steel Grey,Womens Shoes Aerosoles A2 by Aerosoles Marimba Navy,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes ALDO Galenadda Black Suede,Womens Sandals Sam Edelman Keith Black,Womens Shoes Anne Klein Weekend Blue/Grey,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Saucony Originals Jazz O Rainbow Black/Green,Womens Boots Vaneli Laban Navy Suede/Mtch Zipper,Womens Boots UGG Mini Bailey Button Bling Grey,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Dayton Chocolate/Water Resistant Leather,Womens Sandals Vaneli Ashely Multi Met Whip Snake,Womens Boots Vaneli Jillian T.Moro Ecco Suede,, they can make up for low utilization with a decent weekend. Womens Shoes Vaneli Racilia Navy Smack Met Patent/Mtch Mesh,Womens Sandals Vaneli Wenda Ecru Quilted Nappa/Mtch Mag Patent,Womens Shoes Vaneli Blair Black Molly Rodi,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike League Reversible Practice,Womens Shoes Vaneli Trine Black,Active Training Tech Fleece Halo Hoodie, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Soccer Track Jacket,Womens Shoes Vaneli Maryjo Natural Bulgaro/Gold Buckles,Nike SB Skate Soldier French Terry,. Plumer said The VOID is also considering franchise locations, Women’s Swagger Sweater,Womens Shoes Vaneli Ashlen Navy E-Suede/Matching Miniliz Print/Matching Elastic,Women's Shorts,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 220755 Nike Air Max Men Light Grey White Pink Shoes,Comfortable 175912 Nike Air Max R4 Men Green Blue Shoes,Shopping 158058 Nike Air Max 90 Men Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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