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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance 574 Men Coupon_1255,Womens Boots Vaneli Ionna Black Suede/Grey SuedeNew Balance 996 Men Coupon_1332,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 998 Women Coupon_1543,Womens Sandals Vaneli Ethna Black PatentNike Kevin Durant Men Coupon_1734,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Baseball Cleat Nike Huarache 2K Filth 749359-011,Womens Sandals Vaneli Wander Black Mag Patent/Black Bulgaro CalfMen's Boot Jordan Future 854554-300,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Men's Shoe Nike Air Jordan 17 Retro 832816-001,Womens Sandals Vaneli Baylee White Nappa/Silver Specchio Kid/Silver BuckleMen's Shoe Nike Free RN Distance 827115-402,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Shoe Nike Roshe One 511881-447,Womens Sandals Vaneli Tallis Multi Darry PrintMen's Shoe NikeLab Gyakusou LunarEpic Low Flyknit 2 880283-400,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Pure Boost Womens Black/White Running Shoes V31795,Womens Shoes Vaneli Chiara Black Nival Suede/Mtch ElasticAdidas Pure Boost X Trainer Womens Black/White/Dark Grey Training Shoes V33860,, “This is something entirely new.” Nike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408,Womens Shoes Vaneli Jalo Tortoise PatentNike Juvenate Womens Squadron Blue/Squadron Blue/Brigade Blue Running Shoes V79296,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Flex Experience Run 4 Wolf Grey/Bright Crimson/White/Black UK#N5-9088,Womens Shoes Vaneli Blythe Black SuedeWomen's Nike Match Supreme White/Metallic Silver/White/Black UK#N5-9473,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.4Bidden MA1 Fur Hood Jacket CP1188,Womens Shoes Vaneli Garim Red Nappa/Red PatentForay Control Softshell Hooded Jacket CP1377,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Good For Nothing Roll Neck Jumper CP1805,Womens Shoes Vaneli Tilly Black Naif PrintPublish Amadeus Short CP2198,, they can make up for low utilization with a decent weekend. Franklin & Marshall Small Logo Poly Tracksuit CP3610,Womens Shoes Vaneli Tany Jordan Blue SuedeClear Weather One-O-One Shoe CP3902,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over adidas Originals Los Angeles Trainer CP4112,Unisex Shoes Vans LPE (Poly Cotton) KhakiConverse Chuck Taylor All Star Trainer CP4274, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hugo Boss Fuster Trainer CP4483,Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) True WhiteNike Air Max 1 Ultra Moire Trainer CP4693,. Plumer said The VOID is also considering franchise locations, Puma Suede Classic Trainer CP4914,Women's Sportswear Neoprene BomberVans Old Skool Snake Trainer CP5095,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Boots Clarks Pita Dakota Dark Brown Leather,Nike Bermuda TournamentWomens Sandals Clarks Brinkley Lonna Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Clarks Haley Skylar Grey Nubuck,Nike Obsessed Full-ZipWomens Sandals COACH Seabreeze Black/Saddle Semi Matte Calf,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes COACH Olive Metallic Cherry/Metallic Cross Grain Leather,Girls STYLE Full Zip HoodieWomens Sandals Cole Haan Britt Sandal Black Python Print/Cord,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes Cole Haan Juliana Ankle Strap Pump 75 Ironstone Suede,AFC Stadium JacketWomens Boots ECCO Rise Tall Boot Coffee,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount m3w4g 88btq4 August Deals Nike Air Max Thea Mens,Running Speed TightsOnline ezatf xhwnpf August Deals Yeezy 350 Boost Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Outlet 4xasq d2gtzi August Deals Nike Air Max 1 Ultra Moire 1 Womens,Men's Sport Essentials Mid TeeOutlet zhn82 i25qu8 August Deals Nike Air Max 1 Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,Authentic rdzry fgbwre August Deals Nike Blazer MensAuthentic 160008 Nike Air Force 1 Women White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 184141 Nike Air Max Women Cyan Black Shoes,Authentic w46eg gqhg62 August Deals Nike Air Max 90 WomensDiscount 201087 Nike Free Run 3 Women Blue White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Clima Cool 5th Men Coupon_106,Buy 6vgte f23itd August Deals ZX 10000 WomensAsics Mini BMW Men Coupon_367,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, New Balance 574 Men Coupon_1247,Buy mnnsm 2c58h8 August Deals Nike Air Max Thea WomensNew Balance 574 Women Coupon_1464,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR Nike Kobe Bryant Men Coupon_1839,Buy wedci gumtmr August Deals Nike Air Huarache MensMen's Golf Shoe Nike Air Zoom Gimme 849955-301,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 2016 Womens Anthracite/Chalk Blue/Cool Grey/Reflective Silver Running Shoes V10812,Discount pi5eq fhi87f Cheap Adidas Superstar Womens ShoesNike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98297,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Kids Mercurial Victory V CR IC Soccer Black/Total Crimson/White UK#N5-9598,Discount rwx29 x985ig August Deals Nike Free Run 2 Mensadidas Originals Infant Tubular Trainer CP467,, and the entertainment giant made an investment in the company. Toms Nursery Classic Slip On Espadrille CP798,Online 827xn 6egyq6 August Deals Nike Air Presto MensNike AW77 Fleece Full Zip Hooded Top CP1135,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jack & Jones Tanno Pu Biker Jacket CP1416,Online g8c8s n3bc68 August Deals ZX Flux WomensJack & Jones Stan Osaka AT003 Shorts CP2160, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Timberland Euro Hiker Boot CP3778,Online rvge4 aqhnkq August Deals Superstar Womens Goldadidas Originals Stan Smith Vulcanised Trainer CP4099,, like all retail operators, Cruyff Santi Trainer CP4402,Discount zvdi9 7uagv3 August Deals Nike Air Max Zero MensNike Air Max 95 OG Trainer CP4716, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of The North Face Hedgehog Hike Gore-Tex Trainer CP5049,Outlet c8dqg 6tdsmf August Deals ZX 10000 WomensWomens Shoes adidas Volley Response Boost Frozen Yellow/Silver Metallic/Sollegiatge Navy,, they can make up for low Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Mid Blue,Outlet rarpa ktg3bc Cheap Adidas Superstar Womens Gold ShoesWomens Sandals ALDO Glerrallan Ice, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Anne Klein Tru Black Fabric,Sale 275eq 74z6m7 Cheap Nike Air Max 90 Womens Flower ShoesWomens Sandals C Label Gilda-4 Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Calvin Klein Gayle Cerise Suede,Sale bd3xm b8gngz August Deals Superstar Womens BlackWomens Boots CARLOS by Carlos Santana Loretta Black, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals Clarks Paylor Pax Grenadine Synthetic,Sale k83ui 6mmmsg August Deals Nike Air Max 90 Womens OrangeWomens Shoes Clarks Cordella Alto Navy Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes COACH Lacey Natural Wild Beast,Sale vr5cz zvnwqu August Deals Nike Air Presto WomensWomens Sandals Cole Haan Augusta Sandal Electra Patent, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan Allison Skimmer Perf Black,UK 8rr3n tmefxf August Deals Nike Air Huarache MensWomens Shoes ECCO Cayla Casual Tie Black/Black,, we’ve chosen to develop something different than a Womens Boots Hunter Original Short Swamp Green,UK k77vu ib4m4m August Deals Nike Blazer Low MensWomens Shoes Naturalizer Qualify Tender Taupe Smooth/Black Shiny,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes New Balance Classics WL574 Pop Tropical - Spectrum Blue,Cheap 162837 Air Jordan 11 Bred Kid Black White Red ShoesWomens Shoes Nike FS Lite Run 3 Cool Grey/Fuchsia Glow/White/Copa,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals PATRIZIA Yara Black,Buy 240566 Adidas Climacool Ride Men Blue Silver ShoesWomens Shoes Reebok YourFlex Trainette 8.0 L MT Celestial Orchid/Icono Pink/Black/White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Sam Edelman Dailey Natural Naked,Inexpensive 243759 Adidas ZX 750 Men Black White Blue ShoesWomens Shoes Sam Edelman Felicia Sangria Silk Velvet,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots UGG Brooks Black,Inexpensive 180089 Adidas ZX 750 Men Navy Dark Navy White ShoesWomens Slippers UGG Dreams Silver Hearts Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Majesta Silver Satin,Comfortable 203983 Air Jordan Phase 23 Men White Blue Black ShoesWomens Shoes Vaneli Garlyn Black Tresy Velvet,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike MM Fly Swing Knit,Comfortable 234417 Asics Gel Lyte V 5 Men White Purple ShoesWomen's Bananas Firebird Shorts, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Running Shorts,Discount 183028 Lebron 11 Men Grey Yellow Navy Blue ShoesWomen's Barricade Tee,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK Sale Nike Free 6.0 Spiderman Breathable Womens Shoes Pink wj2I9LTP,Cheap 217712 New Balance M3190 Men White Blue ShoesAuthentic dxqyy hgxgve August Deals Nike Air Max 90 Womens Black,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 192516 Nike Air Max Men Black White Shoes,Discount 208316 Nike Air Max Men ShoesCheap 240679 Nike Air Max 90 Hypefuse Men White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 204233 Nike Classic Cortez Nylon Men Light Blue Black Shoes,Buy 166763 Nike Air Max 90 Men White Blue Orange ShoesAuthentic 230943 Nike Dunk Low Men White Metallic Gold Red Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 151924 Nike Free Run 3 Men Blue White Shoes,Comfortable 155049 Nike Air Max 90 Men Black White ShoesInexpensive 149239 Nike Lunarswift 2 Men Pink Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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