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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance W1080v5 Blue/Yellow,Womens Boots UGG Lesley Stout,Womens Shoes Nike Lunar Cross Element Black/Cool Grey/White/Metallic Silver,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Flex 2015 RUN Chalk Blue/Hyper Orange/Varsity Maize/White,Womens Boots UGG Adirondack Boot II Black Leather,Womens Sandals PATRIZIA Sifnos Yellow,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Reebok Classic Renaissance Black/DHG/Solid Grey,Womens Boots UGG Darth Vader Classic Short Crystal Black,Womens Shoes Rocket Dog Helaine Navy Joshua,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Sam Edelman Odelia Modern Ivory Brahma,Womens Slippers UGG Dreams Powder Blue Hearts Suede,Womens Shoes Saucony Originals Shadow Original Navy/Pink,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots UGG Cybele Black Leather,Womens Boots Vaneli Catina Black Nappa/Black Elastic,Womens Boots UGG Collection Beta Black Leather,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Sam Edelman Hurlie Black Silk Velvet,Comfortable 204894 Nike Air Max Men Black Red White Shoes,Womens Boots UGG Emalie Stout,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes UGG Karlina Geo Perf Black Suede,Discount 171154 Nike Air Max 90 Men Black Blue Shoes,Womens Shoes Vaneli Ranon Black Ecco Printed Leather,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Gazelle OG Trainer CP3947,Christian Louboutin Sale Women Coupon_588,Creative Recreation Cesario Low XVI Diamonds Trainer CP4340, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike KD VIII 'USA' Trainer CP4751,Jimmy Choo Pumps Women Coupon_806,Dr. Martens Womens 1460 8-Eye Boot CP5146,, like all retail operators, Womens Boots Aerosoles Remote Controle Grey Lizard,New Balance Men Coupon_1005,Womens Sandals ALDO Lareani Mustard, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes ASICS Gel-Galaxy 8 Azalea/Turquoise/Black,New Balance 574 Men Coupon_1184,Womens Sandals Calvin Klein Linnette Natural Snake Print Leather,, they can make up for low Womens Boots CARLOS by Carlos Santana Harper Titanium,New Balance Women Coupon_1370,Womens Sandals Clarks Saylie Witman Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals COACH Plato Gunmetal Metallic,Nike Derrick Rose Men Coupon_1598,Womens Sandals Cole Haan Adrienne Wedge Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ECCO Sculptured 45 W Ankle Zip Black/Black,Nike Kevin Durant Men Coupon_1724,Womens Sandals GUESS Betzy Denim, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals Naturalizer Edith Nickel Alloy/Dark Pewter Metallic Leather/Gore,Men's Basketball Shoe Kobe XI 836183-805,Womens Shoes New Balance Classics CW620 Navy Suede/Mesh,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike FS Lite Run 3 Ocean Fog/Squadron Blue/White/Fierce Purple,MEN'S NIKE AIR ZOOM ELITE 8 748588-803,Womens Shoes PUMA Ignite Mesh Clearwater/Poseidon, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Sam Edelman Penny 2 Grey Frost,Men's Nike ZOOM SD 4 685135-001,Womens Shoes Superga 2750 Metcrocw Gold,, we’ve chosen to develop something different than a Womens Boots UGG Classic Short Flora Perf Chestnut Water Resistant Suede,Men's Shoe Air Jordan XXXI Premium 914293-013,Womens Sandals Vaneli Maryati Tan Bulgaro/Gold Buckle,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Vaneli Grania Grey Minilz Print/Black,Men's Shoe Nike Air Max BW Premium 819523-400,Sesame Street Kids Full Zip Hoodie,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Dri-FIT Speed,Men's Shoe Nike Dunk Retro QS 850477-100,Nike "Your Own Rules",. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Various Sizes Nike Free 6.0 Spiderman 2013 Running Shoes Pink White lUynarfU,Men's Shoe Nike Train Speed 4 Amp (Oregon) 844102-301,Authentic uiycg kkdi57 August Deals Nike Blazer Low Womens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy zmz76 tr4nvi August Deals Nike Air Max 90 Mens Black,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,Discount asd2h 4kyty2 August Deals Nike Air Max 95 Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Online meyqx e2fbsc August Deals ZX 750 Mens,NIKE AIR ZOOM STRUCTURE 18 Blue Lagoon/Volt/Black/Reflect Silver,Sale 4i3gk kvzqtg August Deals Ultra Boost Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few UK gspne 8z4ce4 August Deals Ultra Boost Womens,NIKE ROSHE FLYKNIT Pink Pow/White/Total Orange/Pink Pow,Discount 218305 Air Jordan 1 Retro Men Dave White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Shopping 211951 New Balance Classics Ml501 Men Blue White Brown Shoes,Women's Shoe Nike Air Max Tailwind 8 Print 806804-401,Cheap 212407 Nike Air Max Men Light White Blue Grey Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 209242 Nike Air Max 90 Men Black Blue Shoes,Women's Shoe Nike Roshe One Hyperfuse Premium Textile 833827-001,Authentic 213694 Nike Blazer Low Men Blue Orange White Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 204564 Nike Flyknit Roshe Run Men Shoes,Adidas D Rose 5 Boost Boys Grade School Black/White/Light Onix/Scarlet Basketball Shoes V35030,Shopping 159837 Nike Lebron 8 V2 Men Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap 194436 Nike Shox O Nine Men White Red Shoes,Nike Flex Experience 4 Girls Grade School Black/Volt/Pink Pow/White Running Shoes V30380,Buy 200959 Nike Zoom Hyperfuse Xdr Men White Grey Black Shoes, will Cheap 172980 Air Jordan Retro Unisex Red White Black Cement Grey Shoes,Adidas D Rose 773 Iii Mens White/Black/White Basketball Shoes V88800,Shopping 196035 New Balance WT810V3 Women Black Pink Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount 151749 Nike Dunk Low Women White Orange Blaze Shoes,Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,Inexpensive 196014 Nike Free Run Women Grey Royal Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Giuseppe Zanotti Sale Women Coupon_664,Nike Air Max Tavas Mens Rio/Dark Crimson/Midnight Navy/Bright Crimson Running Shoes V72840,New Balance 500 Men Coupon_1115,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, New Balance 999 Women Coupon_1554,Nike Roshe One Winter Mens Gym Red/Gym Red/Sail Running Shoes V57397,Men's Cleat Nike Force Lunarbeast Pro TD 833421-016,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Running Shoe Nike Free RN Distance 827115-014,Adidas Supernova Sequence 8 Womens Solid Grey/Solid Grey/Sun Glow Running Shoes V78797,Men's Shoe Nike Air Zoom Vick III 832698-001, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Training Shoe Nike Metcon 2 819899-813,Nike Air Zoom Pegasus 32 Womens Pink Pow/Barely Volt/Ghost Green/Black Running Shoes V69038,NikeLab Gyakusou Zoom Streak 6 Unisex Racing Shoe 875850-600, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Roshe One Girls Toddler Pink Blast/White Running Shoes V68901,Nike Roshe One Womens Bright Crimson/Bright Crimson/White Running Shoes V41798,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56055, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Max 95 Mens Silver/Anthracite/University Red/Cool Grey Running Shoes V75186,Men's Nike Lunar Caldra Black/White/Military Green/Voltage Green UK#N5-8948,Adidas Adissage Womens Black/White Slippers V31978,.”

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Andal introduced the company’s Nike Shox Nz Womens Black/Dark Grey Running Shoes V16887,Women's Nike Golf FI Impact White/Medium Base Grey/Vivid Pink UK#N5-8771,Armani Jeans Repeat Print Wallet CP25,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Asylum Native Destroy 7590 Jean CP828,Vans Infant Classic Slip on Galaxy Trainer CP547,Brave Soul Sanjay Light Bomber Jacket CP1281,.

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