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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Platforms Jimmy Choo Women Coupon_977,Womens Boots UGG Sivada Liberty Pony BrownNew Balance 574 Men Coupon_1156,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 996 Men Coupon_1309,Womens Sandals UGG Allvey BlackNew Balance Women Coupon_1371,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance 997 Women Coupon_1540,Womens Boots UGG Collection Tesa Nero LeatherNike Kobe Bryant Men Coupon_1809,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Men's Shoe Air Jordan 5 Retro 136027-133,Womens Shoes UGG Antora I Do! White SuedeMen's Shoe Nike Air Max 120 819857-001,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Shoe Nike Air Zoom Elite 8 748588-402,Womens Shoes UGG Audrey Exotic Black LeatherMen's Shoe Nike Internationalist Mid 682844-009,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Women's Nike Air Max Wright,Womens Slippers UGG Scuffette Liberty Pony BrownWomen's Shoe Nike Flyknit Air Max 620659-104,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Adidas D Rose 6 Boys Toddler White/Grey/Black Basketball Shoes V91572,Womens Boots Vaneli Rhun T.Moro Laredo Calf/Ant Bronze BuckleAdidas D Rose 773 Iii Boys Grade School Light Onix/Black/White Basketball Shoes V61374,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Huarache Run Boys Grade School Black/Anthracite Running Shoes V12923,Womens Boots Vaneli Zelig Camel Dino Hair Calf/Black NappaAdidas D Rose 5 Boost Mens Navy/White/Dark Orange Basketball Shoes V65696,, overall, every single one of these experiences is any less than flat out amazing. Adidas Pure Boost Mens Base Green/Black Running Shoes V11788,Womens Boots Vaneli Reagan T.Moro Nappa/Matching ElasticNike Air Huarache Utility Mens Pure Platinum/Dark Grey/Wolf Grey/Black Running Shoes V69865,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Air Zoom Structure 19 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V791,Womens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal RingNike Tri Fusion Run Mens Black/Green Strike/Cool Grey/White Running Shoes V19265,, “This is something entirely new.” Adidas Ultra Boost Womens Black/Grey Running Shoes V19321,Womens Sandals Vaneli Wanita Black Nappa/Black Smack PatentNike Air Max Tailwind 8 Womens Vivid Purple/Black/Hyper Orange Running Shoes V84691,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Free 4.0 Flyknit 2015 Womens Blue Grey/Sail/Voltage Green/Black Running Shoes V39487,Womens Sandals Vaneli Baylee White Nappa/Silver Specchio Kid/Silver BuckleMen's Nike CJ Pro 3 TD Black/Anthracite/White UK#N5-9425,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Waven Erling Skinny Jean CP915,Womens Shoes Vaneli Bonnee Black Nappa/Black Smack Met PatentReligion Tokyo Sleeveless Hooded Top CP1146,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Creative Recreation Culver Bubble Jacket CP1324,Womens Shoes Vaneli Bonnee White Nappa/Pure White Smack Patent/SilverRains Classic Jacket CP1511,, they can make up for low utilization with a decent weekend. Ellesse Atilla Pinstripe Short CP2126,Womens Shoes Vaneli Marjory Red MinilizEllesse Favalli Taped Track Top CP3547,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ellesse Monaco Slide Sandal CP3830,Womens Shoes Vaneli Sebelie Black Mag Patent/Black Mag Patent/Mtch Elasticadidas Originals Tubular Runner Trainer CP4039, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Bjorn Borg X110 Low Suede Trainer CP4260,Womens Shoes Vaneli Monika Truffle Ecco Suede/Truffle Ecco Suede Covered BuckleEllesse Pavia Cup Trainer CP4441,. Plumer said The VOID is also considering franchise locations, Nike Air Max 1 Ultra Moire Trainer CP4623,Womens Shoes Vaneli Marza Gunmetal Specchio/Gunmetal BuckleNike Air Huarache Utility Trainer CP4834,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Cheap rygha m59ytt August Deals Nike Air Max 1 Womens,2016 France Vapor Match HomeDiscount igric zqby34 August Deals Nike Air Max 90 Mens White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Online dz9sr 5tss2i August Deals Nike Air Max 95 Mens,TW VL Glow FramingOutlet 7apam h4s8t7 August Deals Nike Air Max 2016 Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 191241 Puma Lifestyle Low VIolet Men Black Violet Shoes,Authentic 2c9ep kukxwc August Deals Nike Air Max 2015 WomensInexpensive 179199 Adidas Springblade Razor Women White Metallic Silver Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 216828 New Balance WW928 Women White Mesh Shoes,Authentic b6d3v u2uveu August Deals ZX 850 MensAuthentic 216021 Nike Classic Cortez Nylon Women Yellow Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 219911 Nike Free Run 2 Women Pink Grey White Shoes,Authentic gruvz nvmnsh August Deals Nike Air Max 90 Womens Leopard PrintAdidas Originals JS Men Coupon_130,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Vans Classic Hooded Top CP1185,Discount pw79f 7658b6 August Deals Nike Roshe Run WomensPublish Rosh Printed Bomber Jacket CP1504, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, The North Face GTD Running 7inch Short CP2208,Discount xhfxd s47reg August Deals Nike Air Max 1 Ultra Moire 1 Womensadidas Originals Adilette Trefoil Sandals CP3818,, like all retail operators, adidas Originals Pro Model 'Xeno Pack' Trainer CP4131,Online bdnfw cefqmg Cheap Adidas Superstar Womens Pink ShoesCruyff The Gria Trainer CP4423, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Trainer 1 Mid CP4767,Online gvfwz qu9kg4 August Deals Nike Roshe Run WomensVans SK8-Hi Reissue Leather Trainer CP5109,, they can make up for low Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running White,Online s352k 6g6xaf August Deals Nike Air Max 90 MensWomens Sandals Aerosoles Boyzenberry Navy Stripe, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes ALDO Galenadda Black Suede,Outlet 5i46h uep78t August Deals ZX 850 MensWomens Shoes Anne Klein Hubert Black Multi Reptile,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes C Label Binky-11 Black,Outlet g43ch gguzyk August Deals Nike Air Max Zero MensWomens Shoes Calvin Klein Paulette Deep Navy Kid Suede/Patent, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals CARLOS by Carlos Santana Selena Soft Taupe,Outlet qi77b 2yyx8a August Deals ZX Flux MensWomens Sandals Clarks Helio Lilly Tan,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots COACH Samara Fatigue/Fatigue/Aniline Leather/Nylon,Sale 3dckf wgyqie August Deals Nike Air Max 2016 WomensWomens Shoes COACH Olive Black Cherry Pebble Grain Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan Bartlett Sandal Ch Gold Metallic,Sale dyaqy nb9igd August Deals Nike Air Max 90 MensWomens Boots ECCO Abelone Tall Boot Coffee/Coffee,, we’ve chosen to develop something different than a Womens Shoes ECCO Sport Yura Black/Aquatic,Sale q6d5r dnc2ie August Deals ZX Flux MensWomens Boots Naturalizer Jamison Wide Shaft Banana Bread Wide Shaft Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Naturalizer Saban Pewter Leather,Sale z5nqf bnxkwh August Deals Nike Air Max 90 Essential MensWomens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Free Viritous Black/Dark Grey/Black,UK cszrw xagwdr August Deals Nike Air Max 90 WomensUnisex Shoes PUMA Suede Mid Classic + Grey Violet/Peacoat,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Rocket Dog Otis Charcoal Shalet,Sale ynkfn nrqhds August Deals Nike Air Max 90 WomensWomens Sandals Sam Edelman Brenda Saddle Kid Suede Leather/Matte Ontario Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Superga 2311 Stripedcotw Red,Cheap 207450 New Balance Kids Kl574 Kid Navy ShoesWomens Boots UGG Palisade Chocolate Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Vaneli Carly Nut Dream Calf/Mtch Zip/Ant Gold Buckle,Inexpensive 240814 Adidas Originals Dragon Men Grey Red ShoesWomens Shoes Vaneli Marjory Navy Miniliz,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Unisex Shoes Vans SK8-Hi Slim (Patent Galaxy) Black/True White,Comfortable 224953 Adidas Springblade Razor Men Camouflage Blue ShoesUsain Bolt Evostripe Full Zip Hoodie, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Intentional Open-Hem Fleece,Inexpensive 173328 Air Jordan 14 Retro Men Grey White Blue ShoesMen's Montreal Impact Anthem Jacket,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Kids Spider-Man Hoodie,Shopping 236814 Asics Gel Lyte 3 Men Brown ShoesWholesale UK Adidas Originals Casual High Heeled Shoes Women Black White 5sNZ8KXP,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic qmhcq mc7r25 August Deals Nike Blazer Womens,Discount 161929 Asics Gt2170 Men Navy Blue Orange ShoesBuy ncvxc pdkyvt August Deals Nike Air Max Zero Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap mi78q yvciiy August Deals Nike Air Max 90 Womens Black,Inexpensive 181434 New Balance Classics Ml501 Men Navy ShoesDiscount qib5z 7w95vc August Deals Ultra Boost Mens, will Online qedyh 8in994 August Deals Nike Air Max 90 Womens Red,Authentic 184957 New Balance Mx20V3 Men Grey Orange ShoesOutlet vrxeq dicnrg August Deals Nike Air Presto Mens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Sale x3s34 gigcq5 August Deals Nike Air Max Zero Womens,Cheap 241716 Nike Air Classic BW Si Men Black ShoesCheap 172322 New Balance Kids KV624Y Kid Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Comfortable 159168 Air Jordan IV Men White Green Shoes,Authentic 243413 Nike Air Force 1 Men Black ShoesDiscount 237833 New Balance M990 Men Black Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 162693 Nike Air Force 1 Men White Green Shoes,Comfortable 181859 Nike Air Griffey Max I Men Black White ShoesAuthentic 192681 Nike Air Max 90 Men Blue Grey White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 156290 Nike Air Max Ltd Men Black Shoes,Cheap 165834 Nike Air Max Men Grey Black ShoesComfortable 189822 Nike Dunk High Men Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 182272 Nike Free 3.0 V4 Men Blue Black Shoes,Discount 163048 Nike Air Max Men Red Black ShoesDiscount 175533 Nike Lebron 11 Men Christmas Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap 189562 Nike Lunarmax Men Gray Red Shoes,Inexpensive 165314 Nike Air Max 90 Men Black Orange ShoesComfortable 233860 Nike Shox R4 Men Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Inexpensive 208842 Nike Zoom Kobe VIi Men Black Green Shoes,Comfortable 232298 Nike Air Max 90 Men White Green ShoesComfortable 228274 Asics Street Conbest Unisex Navy Blue Green Shoes,.”

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Andal introduced the company’s Discount 219266 Nike Air Force 1 Women White Aster Pink Sunbeam Shoes,Discount 152945 Nike Air Max 91 Men Black ShoesInexpensive 178218 Nike Dunk High Women White Pink Black Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Athletic Hard II Men Coupon_003,Inexpensive 196228 Nike Air Max Ltd II Men Black Red ShoesAsics Mini BMW Men Coupon_363,.

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