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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots Anne Klein Towny Black Faveau/Gunmetal Hardware,Womens Boots Rocket Dog Camilla Brown Bromley,Womens Shoes Anne Klein Yolden Black Leather,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals C Label Flatty-14 White,Womens Shoes Rocket Dog Wavey White Hawaii Dream,Womens Sandals Calvin Klein Jileen Black/Warm Gold Scuba/Box Metallic,, China, open to the public. Womens Shoes Calvin Klein Anabelle Sahara Blush Nappa/Patent,Womens Shoes Rocket Dog Penny Black Danna,Womens Shoes CARLOS by Carlos Santana Posy Floral,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals Clarks InMotion Sail Black,Womens Sandals Sam Edelman Dailey Black/Ivory,Womens Shoes Clarks Lorry Marlin Black,, Pure Imagination, Womens Sandals COACH Jolene Black/Brown/Chalk,Womens Shoes Sam Edelman Jazz Black/Clear,Womens Boots Cole Haan Lunargrand Chukka Sequoia Suede/Corporate Orange,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Cole Haan Elsie Slide 40 II Acorn,Womens Shoes Saucony Spitfire 2 Raspberry/Blue,Womens Shoes Cole Haan Zerogrand Wing Oxford Beet Red Suede/Ivory,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes ECCO Abelone Stretch Slip On Marine/Marine Firefly Textile,Womens Shoes Saucony Cohesion 9 Blue/Light Blue/Coral,Womens Shoes GUESS Cherie Brown Multi Fabric,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots Naturalizer Johanna Black Tumbled,Womens Shoes Superga 2095 Cracked LEAW White,Womens Shoes Naturalizer Sandee Saddle Tan Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance Fresh Foam Zante Pink/Navy,Womens Boots UGG Classic Short Rosette Chestnut,Womens Shoes Nike Dual Fusion TR 3 Black/Wolf Grey/Pink Pow,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots PATRIZIA Miracle Black,Womens Boots UGG Soleil Granite Leather,Womens Shoes PUMA evoSPEED 3.3 FG Wn's White/Snorkel Blue/Fluro Yellow,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Rocket Dog Calypso Black Stag,Womens Boots UGG Skylah Vintage Chestnut/Twinface,Womens Boots Sam Edelman Joey Pure Gold,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Sam Edelman Ciara Steel Grey Suede,Womens Boots UGG Collection Enna Nero Leather,Womens Shoes Supra Skytop Black/Brogue/Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots UGG Orion Glacier Leather/Suede,Womens Shoes Under Armour UA Thrill Pacific/Fluo Pink/High-Vis Yellow,Womens Shoes UGG Fierce Glacier Suede,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Sale fn5bv vf2kw8 August Deals Nike Air Max 2016 Mens,BMW Motorsport Lightweight Jacket,UK 9k8h6 n7cusa August Deals Nike Air Max 1 Womens,, “This is something entirely new.” Cheap 220837 Nike Zoom Kobe VI Kid Grey Blue Red Shoes,Women's Regista Cycling Tee,Inexpensive 229210 Air Jordan 6 Retro Men White Purple Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic 190372 New Balance Classics M801 Men Grey Shoes,Men's Sequencials Climaheat High-Neck Tee,Authentic 181728 Nike Air Force 1 Men Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Superga 2750 Quilted White,Authentic 244346 Nike Air Max Men Black White Shoes,Womens Boots UGG Skylah Black/Twinface,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,Comfortable 238649 Nike Air Max 90 Men Black White Shoes,Womens Shoes Vaneli Bruna Tourmaline/Turquoise Suede,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 226387 Nike Dunk High Men Shoes,Comfortable 220984 Nike Roshe Run Men Black Grey White Shoes,Cheap 160042 Nike Free Run 2 Men Grey Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 221703 Nike Lunarelite 2 Men White Grey Shoes,Authentic 232151 Nike Shox Nz Men White Shoes,Cheap 233016 Nike Shox Nz 2.0 Men Black Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 193259 Nike Zoom Hyperdunk Men Red Yellow Shoes,Shopping 172261 Nike Shox R4 Men White Pink Shoes,Authentic 212520 Air Jordan 11 Retro Unisex White Pink Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Gazelle OG Trainer CP4185,Adidas Bounce Titan 2013 Men Coupon_034,New Balance MRT580 Suede Trainer CP4566, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Supra Owen Mesh Runner Trainer CP5011,Jimmy Choo Pumps Women Coupon_800,Womens Shoes adidas Galactic Elite Black/Bold Pink/Iron Metallic,, like all retail operators, Womens Shoes Aerosoles Sleigh Ride Brown Croco,New Balance Men Coupon_1010,Womens Shoes Anne Klein Falicia Grey Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals C Label Kona-1 White,New Balance 574 Men Coupon_1208,Womens Shoes Calvin Klein Calayla Navy Leather,, they can make up for low Womens Sandals Clarks Nadene Lola White Leather,New Balance 501 Women Coupon_1424,Womens Shoes Clarks Pravana Claire Nude Pink Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes COACH Arlene Natural Wild Beast Soft Haircalf,New Balance 751 Women Coupon_1519,Womens Shoes Cole Haan Hollis Sandal Sequoia,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes ECCO Tonder Penny Loafer Shadow White,Nike Kobe Bryant Men Coupon_1803,Womens Boots Naturalizer Jamison Black Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes New Balance WXC700v3 Spike Pink/Green,Men's Basketball Shoe Nike Zoom KD 9 843392-611,Womens Shoes Nike Lunaracer+ 3 Voltage Green/Blue Lagoon/White/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes PATRIZIA Versance Pink,Men's Nike Basketball Shoe LeBron XIII 807219-500,Womens Boots Rocket Dog Timmy Tribal Brown Hush, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Sam Edelman Dora Almond Patent,Men's Running Shoe Nike Air Zoom Elite 8 748588-001,Womens Boots UGG Classic Short Leather Black,, we’ve chosen to develop something different than a Womens Shoes Under Armour UA Spine Glyde ST CC White/Team Royal,Men's Shoe Jordan Eclipse 724010-023,Womens Shoes Vaneli Gaenor Amarento Red Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Football Esquadra Leisure Polo,Men's Shoe Nike Air Max Sequent Premium 839731-108,Women's HYKE Skirt,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Spain Anthem Jacket,Men's Shoe Nike Free Train Versatility 833258-410,Youth Wardrobe Style Shorts,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic biy2d 39sykd August Deals Nike Air Max 90 Mens Black,Men's Shoe Nike Zoom HyperRev 2016 Limited 820219-100,Buy egg8a v9aih2 August Deals Nike Air Max 2015 Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap swxab 4afns6 August Deals Superstar Womens Pink,Men,Online 2pedg ptne53 August Deals Nike Air Max Thea Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Outlet gmsn6 pygqx3 August Deals Nike Air Max 90 Womens Black,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-101,Sale u9ycm bpuqg9 August Deals Nike Air Max 90 Essential Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 180505 Adidas Crazy 8 Kobe Bryant Men White Blue Shoes,NIKE ZOOM CAGE 2 Pink Pow/Classic Charcoal/White,Authentic 186926 Asics Gelsaga Men Navy Blue Fluorescent Green Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Comfortable 191039 Nike Air Force 1 Men White Black Grey Shoes,Women's Shoe Nike Air Rift Liberty 848476-101,Inexpensive 238952 Nike Air Max 360 Bb Low Men Black Purple Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 196846 Nike Air Max Ltd II Men White Grey Shoes,Adidas D Rose 5 Boys Toddler Black/White/Light Onix/Scarlet Basketball Shoes V35009,Cheap 171494 Nike Dunk High Men Black Orange Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy 202108 Nike Free Trainer 3.0 Men Green Blue White Shoes,Adidas D Rose 6 Boys Grade School Scarlet/White Basketball Shoes V73990,Shopping 185073 Nike Roshe Run Men Color Carbon Black White Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap 207900 Nike Shox R4 Men White Shoes,Adidas 2015 Crazylight Boost Primeknit Mens Bright Cyan/Black Basketball Shoes V42382,Comfortable 241945 Puma Bmw Evospeed Lo Men White Black Shoes, will Cheap 202270 Asics Street Conbest Women Grey Orange Shoes,Adidas Cosmic Boost Mens Midnight Grey/White/Frozen Blue Running Shoes V64294,Discount 166231 Nike Classic Cortez Nylon Prm Women Silver White Black Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas Bounce Titan 2012 Men Coupon_021,Adidas X 15.1 Leather Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78233,Christian Louboutin Sale Women Coupon_506,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Jimmy Choo Wedges Women Coupon_958,Nike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50388,New Balance Women Coupon_1353,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, LEBRON 12 LIFESTYLE Black/Challenge Red/Black,Adidas Adizero Adios 2 Womens Blast Purple/Black/Red Zest Running Shoes V38967,Men's Nike Shoe Jordan Westbrook 0 768934-027,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-002,Adidas Pure Boost X Trainer Womens Black/White/Dark Grey Training Shoes V33860,Men's Shoe Nike Zoom KD 9 BHM 860637-100, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NIKE FREE SOCFLY Black/Pink Flash/Tour Yellow/White,Nike Air Zoom Structure 19 Womens Blue Lagoon/Copa/Bright Crimson/Black Running Shoes V39635,Women's Shoe Nike Free TR 6 833413-160, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Roshe One Boys Grade School Midnight Navy/White Running Shoes V65414,Nike Zoom Wildhorse 3 Womens Black/Blue Lagoon/Laser Orange/Hyper Orange Running Shoes V14238,Adidas Ace 15.3 Cage Mens Solar Yellow/Silver Metallic/Clear Grey Soccer Shoes V78313, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Tri Fusion Run Mens White/Cool Grey/Wolf Grey/Black Running Shoes V90817,Men's Nike Golf Lunarwaverly Anthracite/Summit White/Iron/Anthracite UK#N5-8934,Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84910,.”

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Andal introduced the company’s Nike Kids Jr Mercurial Victory V FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9466,Glorious Gangsta Stamford Backpack CP52,Nike Junior Air Max 90 Mesh Trainer CP636,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Rose London Longline Hooded Top CP1148,adidas Originals Junior LA Trainer CP587,Luke 1977 Horton Cable Knit CP1833,.

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