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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance Men Coupon_1024,Womens Sandals UGG Ruby Coral Reef LeatherNew Balance 574 Men Coupon_1162,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 996 Men Coupon_1326,Womens Sandals UGG Bria Silver LeatherNew Balance 574 Women Coupon_1481,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Derrick Rose Men Coupon_1641,Womens Sandals UGG Adalie Metallic Rose Gold/Pewter LeatherNike Kevin Durant War Boots Men Coupon_1761,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Men's Shoe Jordan Horizon Low Premium 850678-003,Womens Slippers UGG Dreams Berry Crush Hearts SuedeMen's Shoe Nike Air Max 95 Ultra Jacquard 749771-002,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men's Shoe Nike Archive 83.M LX 819517-055,Womens Shoes UGG Aven Antique WhiteMen's Shoe Nike Metcon Repper DSX 898048-001,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144,Womens Sandals Vaneli Kiliana Red Krinkle Patent/Gold BuckleAdidas Anyanda Flex Womens Black/Iron Metallic Flip Flops V21044,, “This is something entirely new.” Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53955,Womens Sandals Vaneli Marlina Black Cabry Print/Gunmetal BuckleNike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Juvenate Womens Atomic Pink/Bright Crimson Running Shoes V11622,Womens Sandals Vaneli Borea Black PatentMen's Nike DF Ballistec Advantage White/Midnight Navy/Black/Total Orange UK#N5-9427,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Antony Morato Silver Hooded Top CP965,Womens Shoes Vaneli Rummy Lt. Taupe E-Prt/Mtch Stitch/Ant GoldAntony Morato Nylon Runner Jacket CP1203,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Duck & Cover Flitwick Parka CP1342,Womens Shoes Vaneli Anjelica T.Moro Nival Suede/T.Moro Rimes/T.Moro ElasticTwo Angle Moboyy Puffer Jacket CP1541,, they can make up for low utilization with a decent weekend. Pretty Green Paisley City Short CP2193,Womens Shoes Vaneli Arelle Black Focus PrintKappa Hunt Track Top CP3577,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Clear Weather Lakota Canvas Shoe CP3899,Womens Shoes Vaneli Monika Truffle Ecco Suede/Truffle Ecco Suede Covered Buckleadidas Originals Gazelle Indoor Trainer CP4071, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Converse Chuck Taylor All Star Brea Leather Trainer CP4298,Womens Shoes Vaneli Sheary Champagne Pizzy PrintLacoste Deston HCR Trainer CP4507,. Plumer said The VOID is also considering franchise locations, Nike LeBron XII Trainer CP4680,Womens Shoes Vaneli Aretha Black NappaNike Free Run 2 Trainer CP4873,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Cheap yykgr nbceky August Deals Nike Air Max 90 Mens White,Nike Diamond InvaderDiscount r9wci yq5xh9 August Deals Nike Air Max 2015 Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Online g8c8s n3bc68 August Deals ZX Flux Womens,Full Zip SweaterOutlet 8f8gc gsh4gy August Deals Nike Air Max 95 Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 229020 Adidas Originals Superstar 2.0 Unisex Grey Red Shoes,Authentic 7f2dm stdryc August Deals Nike Air Max 1 MensComfortable 242486 Nike Roshe Run Unisex Red Cold Gray White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 145817 Nike Air Force 1 Women Shoes,Authentic ckag3 yfkqxg August Deals Nike Blazer Low WomensBuy 236787 Nike Classic Cortez Nylon Women Orange White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 206539 Nike Lunar Eclipse Women Gray Pink Shoes,Authentic mmgxp 6a3mfe August Deals Nike Air Max 1 Ultra Moire 1 WomensAdidas Porsche Design 550 Men Coupon_157,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Solar Boost Womens Black/White/Flash Red Running Shoes V34304,Cheap xqk8n dyfgbr August Deals Superstar Womens GoldNike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Dart 11 White/Dove Grey/White/Black UK#N5-9355,Discount 9srpr g752c7 August Deals Nike Air Presto WomensWomen's Nike Flex 2015 RN Flash Noble Purple/Vivid Purple/Hyper Orange/Metallic Silver UK#N5-9509,, and the entertainment giant made an investment in the company. Havaianas Infant Brasil Logo Flip Flop CP522,Discount ggb5b scw6cb August Deals Superstar Womens PinkJack & Jones Boxy Leed Loose Jeans Denim Jean CP888,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Bulls Full Zip Varsity Jacket CP1192,Discount tbu7n anqsmd August Deals Nike Blazer Low WomensRains Classic Jacket CP1511, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots COACH Maddie Chestnut Calf,Sale 8k4xk qeyx4x August Deals Nike Air Max 1 MensWomens Shoes COACH Kara Gunmetal Metallic Cross Green Pearl, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan Phira Mule Black,Sale 4yw2x r6mmbp August Deals Nike Air Presto WomensWomens Boots ECCO Elaine Tall Boot Black/Black,, we’ve chosen to develop something different than a Womens Sandals GUESS Titaney Black Matte,Sale sucux 7xct8q August Deals Nike Air Max 1 WomensWomens Boots Naturalizer Quintana Bridal Brown Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes New Balance WX1012 White,UK 6sbwh gmc4em August Deals Nike Air Max 90 Womens BlackWomens Shoes Nike Genicco Clearwater/Dark Electric Blue/Volt/White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/White,UK htz3f x3mg36 August Deals Nike Roshe Run MensWomens Shoes PUMA Puma Vikky Blur Peacoat/Carmine Rose,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Rocket Dog Wavey White Hawaii Dream,UK z72uw zbr4hw August Deals Nike Air Max 2016 WomensWomens Shoes Sam Edelman Delilah Black Marble,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Superga 2314 Boucle Pink Multi,Shopping 148915 New Balance Kids Kl574 Kid Blue Orange ShoesWomens Boots UGG Wynona Fringe Black Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Vaneli Lana Black Suede/Black Elastic/Mtch Zip,Shopping 145851 Adidas Springblade Razor Men Dark Blue Orange ShoesWomens Shoes Vaneli Binge Black Mag Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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