Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Cruyff The Gria Trainer CP4423,Womens Shoes Reebok ZQuick Dash WhitePorcelian/Citrus Glow/Black,Nike Air Max 90 Ultra Breathe Trainer CP4708,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Ralph Lauren Polo Harvey-NE Trainer CP4939,Womens Boots Rocket Dog Tyree Charcoal Hush,Caterpillar Womens Colorado Boot CP5134,, China, open to the public. Womens Shoes adidas Baseline Black/White/White,Womens Shoes Rocket Dog Juniper Grey Hush,Womens Sandals Aerosoles Wip Band Black,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Boots ALDO Becki Black Leather,Womens Shoes Rocket Dog Jenelle Black Plush,Womens Boots Anne Klein Cijiw - Wide Calf Black Suede Combo,, Pure Imagination, Womens Shoes Anne Klein Arika Black Leather,Womens Sandals Sam Edelman Galia Saddle,Womens Boots C Label Romo-9 Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Calvin Klein Ulie Black Patent,Womens Sandals Sam Edelman Henley Saddle Kid Suede Leather,Womens Shoes Calvin Klein Nadine Indigo Microsuede,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals CARLOS by Carlos Santana Siena Taupe,Womens Shoes Sam Edelman Augusta Pewter Metallic Mini Lizard Leather,Womens Sandals Clarks Jaelyn Fog Black,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Clarks Tarah Sofia Black Patent Leather,Womens Shoes Saucony Propel Vista Black/Pink/Blue,Womens Sandals COACH Marla Warm Blush,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes COACH Lara Cornflower Patent,Womens Shoes Superga 2311 Fabricsilkcoccow Stone,Womens Sandals Cole Haan Elsie Slide 40 II Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Carya High Sandal Black,Womens Boots Timberland Amston Hiker Rust Nubuck with Tan Waxed Canvas,Womens Sandals ECCO Damara Strap Sandal Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots GUESS Tafn Brown Multi Leather,Womens Boots UGG Eliott Black,Womens Shoes GUESS Karey Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Naturalizer Dalena Caravan Sand Leather,Womens Boots UGG Poppy Black Leather,Womens Shoes New Balance W1500v1 Orange/Purple,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes New Balance Golf Minimus LX Komen/White/Pink,Womens Boots UGG Bailey Button Mirage Soft Gold Twinface,Womens Shoes Nike Lunarglide 7 Sail/Chalk Blue/Pure Platinum/Black,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Vaneli Trine Black,Womens Shoes Vaneli Chineka Taupe E-Print/Mtch Elastic,Womens Shoes Vaneli Alisha Red Nubia,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Men's Chicago Bulls Ultimate Long Sleeve Hoodie,Womens Shoes Vaneli Sidony Navy Suede/Navy Karnack Print,ESS Bulky Jacket M,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Golf Mixed Stripe Polo,Womens Shoes Vaneli Ulma Black Satin,Usain Bolt Evostripe Shorts,, overall, every single one of these experiences is any less than flat out amazing. Nike "I Don't Play Nice" V-Neck,Women's adizero Gilet,Nike K.O. 3.0 Pullover,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Wholesale UK Nike Zoom Kobe VIII 8 Mens Shoes 2013 Black Red Yellow HjDvi3bf,Hurley One And Only Two-Way Halter,Authentic r7x3m tsbaz6 August Deals Superstar Womens Black,, “This is something entirely new.” Buy bgdhr m6ggzx August Deals Nike Air Max 1 Ultra Moire 1 Mens,Nike Shield Full-Zip,Cheap 9x7i2 kmhbft Cheap Nike Air Max 90 Womens Flower Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap xwce7 txaxfg August Deals Nike Free 50 Womens,Nike Fleece Full-Zip,Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 153422 Adidas Crazy 8 Kobe Bryant Men Bryant Black Orange Shoes,Women's Supernova Long Sleeve Tee,Authentic 178132 New Balance Kids 501 Kid Black White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 189051 New Balance Classics Ml574 Men Black Red Shoes,Jordan Knit,Cheap 182859 Nike Air Flightposite 1 Men Black Dark Army White Shoes,, they can make up for low utilization with a decent weekend. Authentic 150927 Nike Air Max Men Black White Shoes,Men's Juventus Anthem Jacket,Buy 177777 Nike Air Max 90 Men Black White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 194971 Nike Air Max Ltd Men White Black Green Shoes,Archive Logo Fleece Sweater,Buy 234946 Nike Dunk High Men Red Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 180811 Nike Dunk Low Men Black Shoes,Nike Water Polo Solid High Neck,Cheap 149539 Nike Free Run Men Grey Black Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver Shoes,Women's adidas Stellasport Hoodie,Buy 222822 Nike Shox Conundrum Men Black White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Jimmy Choo Wedges Women Coupon_921,Buy 4ggsm fza52g August Deals Nike Air Max 90 Essential Womens,New Balance 574 Women Coupon_1453, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Kevin Durant Men Coupon_1700,Buy g7vw6 egsder August Deals Nike Air Max 90 Womens,Men's Boot NikeLab Air Max Woven 921854-001,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Running Shoe Nike Air Max 2015 698902-018,Buy yqwb3 y4hr37 August Deals Nike Free 50 Mens,Men's Shoe Jordan Super.Fly 4 PO 819163-602,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Shoe Nike Flyknit Air Max 620469-016,Cheap bgegy i8y5uu August Deals Nike Air Max 90 Mens,Men's Football Cleat Nike Vapor Untouchable Pro 833385-111,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Online uugth wknzg4 August Deals Nike Air Max 90 Mens Grey,Cheap 203665 Nike Dunk Low Men Shoes,Sale 4buge y5fvub August Deals ZX Flux Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK agun7 czxeuk August Deals Nike Air Max Thea Womens,Discount 226983 Nike Free 3.0 V2 Men Dark Grey Orange Shoes,Cheap 242435 Adidas Originals Court Attitude Casual Men Blue Green White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 210419 Air Jordan XII Retro Men Black Blue Shoes,Inexpensive 213080 Nike Free 7.0 V2 Men Grey Black White Shoes,Inexpensive 199686 Nike Air Flightposite 1 Men Red Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Voloomix Mens Black/Metallic Silver Slippers V22049,Comfortable 218431 Nike Blazer High Women Red Brown Beige White Shoes,Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51298, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Gerica Black Classic Snake,New Balance Men Coupon_1015,Womens Boots Clarks Malia Poplar A - Wide Shaft Black Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Gael Castor Black Leather/Synthetic,New Balance 574 Men Coupon_1181,Womens Shoes COACH Chrissy Outline Black/Smoke/Black Signature C/Nappa,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Bowie Slipon Sneaker Optic White Crackle,New Balance Women Coupon_1362,Womens Shoes ECCO Sky Mary Jane Black Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Hunter Huntress Black,Nike Derrick Rose Men Coupon_1611,Womens Shoes New Balance WW812 Bone,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Air Max Siren Summit White/Laser Crimson/Sail/Lyon Blue,Nike Kobe Bryant Men Coupon_1791,Womens Sandals PATRIZIA Von Navy,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Rocket Dog Gretta Black Oliver,Men's Basketball Shoe PG1 878627-110,Womens Shoes Sam Edelman Lynn Sepia,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots UGG Classic Mini Sand,Men's Football Cleat Nike Vapor Untouchable Pro 833385-301,Womens Shoes UGG Antora Nude Patent,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Marjory Black Miniliz,Men's Nike Tiempo Legend VI AG-R 819712-010,LeBron Ultimate Hyper Elite Full-Zip,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Blackbird Paisley Tee,Men's Shoe Jordan Clutch 845043-005,Italia Training Shorts, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Kids Essentials Full Zip Hoodie,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-001,Authentic 27ibe rcamum August Deals Ultra Boost Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy 6eety tf9qc9 August Deals Nike Air Max 90 Womens White,Men's Shoe Nike Free Hypervenom 2 747139-003,Cheap b6qi7 w8dekr August Deals Nike Air Max 90 Essential Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount r9wci yq5xh9 August Deals Nike Air Max 2015 Mens,Men's Shoe Nike Roshe One 511881-603,Online y3hum kinfs7 August Deals Nike Air Max 90 Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Sale g62e7 ch9w6s August Deals ZX Flux Mens,Men's Training Shoe Nike Lunar Caldra 803879-015,UK wy8sr wq5gn3 Cheap Adidas Superstar Womens Black Shoes, will Cheap 214560 Air Jordan VII Men Black Red Dark Charcoal Purple Shoes,NIKE AIR ZOOM PEGASUS 31 Hot Lava/White/Antarctica/Black,Shopping 228778 Nike Air Classic BW Si Men White Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 223317 Nike Air Max Men Light Yellow Shoes,NIKE LUNARTEMPO Lyon Blue/White/Black/Poison Green,Buy 199200 Nike Air Max 90 Vt Men Red Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 201640 Nike Cortez Basic Leather Men Gray Blue Shoes,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-102,Comfortable 156116 Nike Free 5.0 V4 Men Red Black White Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 216003 Nike Lunarelite Men Gray Black White Shoes,Women's Shoe Nike LunarEpic Flyknit 818677-300,Inexpensive 220666 Nike Shox O Nine Men Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 178655 Nike Zoom Kobe VI Men Black Yellow White Shoes,Nike Roshe One Boys Preschool Light Crimson/White/Racer Blue/Obsidian Running Shoes V60944,Inexpensive 158587 Adidas Originals ZX 700 Women Black White Sunshine Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 199222 Nike Air Max Women Black Green Shoes,Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37262,Authentic 189608 Nike Free Run 3 Women Black White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Springblade 2015 Men Coupon_277,Adidas D Rose 6 Mens Scarlet/White/Black Basketball Shoes V74205,Jimmy Choo heels Women Coupon_763, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 574 Men Coupon_1213,Adidas Adissage 2.0 Mens Onix/Matte Silver/Vivid Red Slippers V67739,Nike Derrick Rose Men Coupon_1614,.”

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