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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes PUMA Suede Classic Matt & Shine Peacoat/Peacoat,Womens Boots Vaneli Ionna Black Suede/Cuoio Suede,Womens Boots Rocket Dog Marcus Black Wide Tale/Hush,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Sam Edelman Dailey Black/Ivory,Womens Sandals Vaneli Borea Terra Patent,Womens Shoes Saucony Showdown White/Purple/Citron,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Timberland Beckwith Lace Chukka Dark Brown,Womens Shoes Vaneli Brucie Black Quilted Suede/Black Patent/Black GG,Womens Boots UGG Bailey Button Pine Twinface,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 207352 Nike Roshe Run Men Black White Fluorescent Green Shoes,Wholesale UK Nike Free 6.0 Spiderman Breathable Mens Shoes Grey Blue V60gKe6U,Cheap 189828 Nike Shox R4 Men White Blue Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 181557 Nike Zoom Kobe Kb 24 Men White Blue Shoes,Authentic d7mxf i7gmrw August Deals Nike Free 50 Mens,Buy 215862 Adidas Originals Superstar 2.0 Unisex Red White Shoes,, they can make up for low utilization with a decent weekend. Buy 189886 Air Jordan Spizike Women Orange Shoes,Authentic qks5v f8mtes August Deals Nike Air Max 1 Womens,Cheap 162497 Nike Air Force 1 Women Black Pink White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Shopping 223592 Nike Dunk Low Women Olive Red Shoes,Buy 3s4ry weac7r August Deals Nike Air Max 1 Mens,Authentic 167476 Nike Roshe Run Women Purple Green White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Springblade 2015 Men Coupon_282,Buy gbvqc kmgcx6 August Deals Nike Air Max 90 Womens Orange,Christian Louboutin Sale Women Coupon_601,. Plumer said The VOID is also considering franchise locations, Jimmy Choo Sandals Women Coupon_870,Buy u7xce ygy3bm August Deals Nike Air Max Thea Mens,New Balance 574 Men Coupon_1201,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Vaneli Matilda Fuchsia Nappa/Orange Nappa,Buy 180701 Nike Air Max Ultra Men Black Red Shoes,LeBron Elite,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Evolution Women’s Hooded Track Jacket,Buy 156217 Nike Dunk High Men Red Black Shoes,Nike Filament,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Religion Tokyo Sleeveless Hooded Top CP1146,Jimmy Choo Bridal Women Coupon_720,The North Face Quest Insulated Hooded Jacket CP1527,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, EA7 Visibility Poly Tracksuit CP3594,Jimmy Choo Wedges Women Coupon_950,adidas Originals Hamburg Freizeit Trainer CP4100,, and the entertainment giant made an investment in the company. Hugo Boss Spacito Trainer CP4481,New Balance 574 Men Coupon_1147,Puma Trinomic XT 1 Yin Yang Trainer CP4897,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes adidas Volley Response Boost Black/Silver Metallic/Bold Blue,New Balance Women Coupon_1347,Womens Sandals Aerosoles Yet Back Tan, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Sandals Anne Klein Karol Pewter Sparkle Elastic,New Balance 996 Women Coupon_1529,Womens Shoes Badgley Mischka Roanna II Platino Metallic Suede,, like all retail operators, Womens Shoes Calvin Klein Caelin Cameo Rose Patent,Nike Kevin Durant Men Coupon_1749,Womens Boots Clarks Lucette Drama Black Suede, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Clarks Kadri Dylan Dark Grey Leather,Men's Basketball Shoe KD Trey 5 IV 844571-606,Womens Shoes COACH Garland Saddle Soft Milled Leather,, they can make up for low Womens Shoes Cole Haan Bradshaw Pump 85 Black Patent,Men's Indoor/Court Soccer Shoe Nike HyperVenomX Proximo NJR x Jordan IC 820118-106,Womens Shoes ECCO Sky Slip-on Black Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Hunter Huntress Gloss Black Gloss,Men's Nike Shoe Jordan Flight Runner 2 715572-004,Womens Shoes Naturalizer Venue Classic Navy Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Nike Free 5.0 Black/Dark Grey/Dove Grey/White,Men's Running Shoe Nike LunarTempo 2 818097-001,Womens Sandals PATRIZIA Paxi Silver, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Rocket Dog Sheela Chestnut Baxter,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-002,Womens Shoes Sam Edelman Lynn Buff Nude,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Timberland Glastenbury Slip-On Medium Brown,Men's Shoe Nike Court Lunar Ballistec 1.5 Legend 812939-444,Womens Shoes UGG Antora I Do! White Suede, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Vaneli Scooby Snow Leo Hair Calf/Blk Elastic/Gunmetl Tip,Men's Shoe Nike Presto Fly 908019-100,Nike Elite Cuff,, we’ve chosen to develop something different than a Men's Denim Tee,Men's Soft-Ground Soccer Cleat Nike Mercurial Superfly V SG-PRO Anti-Clog 889286-303,Jordan AJ 9 Fleece,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Prime Hoodie,NIKE AIR ZOOM ELITE 7 Blue Lagoon/Black/Bright Crimson,Wholesale UK Nike Air Max 87 Thea Flyknit Womens Shoes Running Shoes Orange Netherlands Mint Green KF8sAMlz,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 7intf yizekw August Deals Superstar Womens Black,NIKE LUNAR BALLISTEC White/Dusty Cactus/Black/Hyper Crimson,Cheap gnufm 6kcsdb August Deals NMD Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount pwump wn2ggf August Deals Nike Air Max 90 Mens Black,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001,Outlet 5i46h uep78t August Deals ZX 850 Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Sale i79uf ppy6gd August Deals Nike Blazer Low Womens,Women's Shoe Nike Free Transform Flyknit 833410-001,Shopping 211765 New Balance Kids 574 Kid Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 234527 Air Jordan Retro 15 Men Black Red Shoes,Nike Air Max 90 Boys Preschool White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91496,Inexpensive 200390 Nike Air Classic BW Si Men White Grey Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 203637 Nike Air Max Men Yellow Red Shoes,Nike Roshe One Mid Boys Grade School Bamboo/Bamboo/Volt/Baroque Brown/Bright Crimson Running Shoes V,Cheap 172539 Nike Air Max Ltd Men Black White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic 220767 Nike Dunk High Men Stars Shoes,Adidas D Rose 773 4 Mens Navy/Black/White Basketball Shoes V65585,Inexpensive 157458 Nike Free Run Men Grey Green Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 235080 Nike Lunarglide 3 Men Black Purple Green Shoes,Adidas Adissage 2.0 Mens Mineral Blue/Matte Silver/Mineral Blue Slippers V65489,Inexpensive 198784 Nike Shox Qualify Men Black Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 187559 Nike Zoom Kobe VIi Men Black Silver Shoes,Nike Air Max 90 Ultra Mens Heritage Cyan/Black/White/White Running Shoes V58038,Discount 213150 New Balance Mw659 Unisex Black Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Comfortable 170922 Nike Air Max 1 Women Orange Blue White Shoes,Nike Lunarestoa 2 Mens White/Black Running Shoes V86897,Buy 163922 Nike Hyperdunk Women Black Green White Shoes, will Asics Mini BMW Men Coupon_364,Adidas Springblade Drive Womens White/Black Running Shoes V86917,Jimmy Choo Pumps Women Coupon_815, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer New Balance 574 Men Coupon_1278,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19642,Nike Kevin Durant Men Coupon_1753,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Nike Basketball Shoe Kyrie 2 819583-104,Nike Juvenate Womens Light Silver/Black/Total Crimson/Dark Turquoise Running Shoes V62268,Men's Shoe Jordan Super.Fly 4 PO 819163-407,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Shoe Nike Lupinek Flyknit 862505-001,Men's Nike Elite Shinsen Team Red/Metallic Gold/Black UK#N5-8981,NIKE AIR ZOOM ELITE 7 White/Black/Poison Green,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Air Max 90 Ultra Essential 724981-403,Women's Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum UK#N5-9508,Adidas J Wall Boys Grade School Black/Scarlet/White Basketball Shoes V26039, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Pure Boost 2 Mens Black/Dark Grey Running Shoes V16624,New Era NY Pitch 2 Tone Backpack CP81,Men's Shoe Nike Air Zoom Elite 8 748588-801, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max Tailwind 8 Womens Racer Blue/Chalk Blue/Hyper Orange/Black Running Shoes V70883,Nike Junior Air Jordan 8 Retro BG Trainer CP669,Men's Nike Internationalist Leather Game Royal/Black/White/Pure Platinum UK#N5-9533, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Infant Chuck Taylor All Star Ox Trainer CP490,Alphalab Albate Full Zip Hooded Top CP960,Creative Recreation Reese Full Zip Hooded Top CP1009,.”

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