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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Derrick Rose Men Coupon_1668,Womens Shoes Vaneli Lamis Platino Ket Fabric/Platino Met Nappa/Gold BuckleMen's Baseball Shoe Nike Lunar Trout 2 Turf 807122-414,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Football Cleat Nike Vapor Carbon Elite 2014 TD 631425-600,Womens Shoes Vaneli Tany Jordan Blue SuedeMen's Nike Basketball Shoe Kyrie 2 819583-680,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Nike ZOOM RIVAL SD 2 685134-002,Womens Shoes Vaneli Gadget Dark Grey FlannelMen's Shoe Air Jordan 1 Retro Low OG 705329-600,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Flyknit Lunar 3 Womens Pink Blast/Fireberry/Laser Orange/Black Running Shoes V68713,Nike Lightspeed WovenMen's Nike Toki Textile - Low Dark Grey/Gum Medium Brown/Wolf Grey UK#N5-9410,, “This is something entirely new.” Nike Kids Roshe Run Print Wolf Grey/University Gold/Electro Orange/Deep Royal Blue UK#N5-9460,Nike Pro HyperstrongEllesse Regent Nylon Backpack CP46,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Infant Air Max 90 Leather Trainer CP535,Nike Flat FrontConverse Nursery Chuck Taylor All Star Ox Double Tongue Trainer CP743,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, adidas Originals Original Trefoil Hooded Top CP945,Nike Bermuda TournamentNike AW77 Shoebox Full Zip Hooded Top CP1126,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Condemned Nation Carcass Jacket CP1312,Nike Innovation LinksPop Boutique Harrington Jacket CP1492,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Converse Core Plus Terry Short CP2113,Nike Windrunner Tech Fleeceadidas Originals Superstar Track Top CP3514,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Havaianas Brasil Flip Flop CP3837,Nike AW77 Shoebox Full-Zipadidas Originals Spezial Trainer CP4045,, they can make up for low utilization with a decent weekend. Asics Gel-Lyte Speed Trainer CP4215,Women’s No.1 Full Zip HoodieCruyff Santi Suede Trainer CP4395,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Stefan Janoski Canvas Dots Trainer CP4613,Running Hooded Lightweight JacketNike Air Jordan 8 Retro Trainer CP4784, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Superga 2750 Cotu Classic Trainer CP5005,Nike Bonded MeshTimberland Womens Glancy 6 Inch Boot CP5186,. Plumer said The VOID is also considering franchise locations, Womens Shoes adidas Golf Adicross SL Core Black/Dark Shale/Flash Pink,Men's Jungle TeeWomens Sandals Aerosoles Wip Band Gold Metallic,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes Aerosoles Rotmail Denim Fabric,Men's White Mountaineering Long CoatWomens Shoes ALDO Frius Champagne,, long-form VR experience, Eclipse, Womens Shoes Anne Klein Barb Grey Twinkle Leather,Women's Jardineto Bra TopWomens Shoes Badgley Mischka Jennifer Ivory Satin/Chiffon,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals C Label Rollin-14 Teal,Women’s Dot Hipster 2 PackWomens Sandals Calvin Klein Mirian Sandstorm Patent,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Calvin Klein Gayle Dark Red Patent,Golf Mixed Stripe PoloWomens Sandals CARLOS by Carlos Santana Seville Cobalt,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Sandals Clarks Nadene Lola Beige Leather,Men's Response Icon HoodieWomens Shoes Clarks Concert Band Burgundy Patent,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Clarks Evie Bow Navy Suede,Nike Shieldrunner FlashWomens Sandals COACH Caterine Chalk Semi Matte Calf, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Boots Cole Haan Graham Short Boot Black Suede,Nike 5" DistanceWomens Shoes Cole Haan Laurel Woven Moc Sequoia,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Cole Haan Pinch Campus Dark Silver Metallic Specchio,Faded Stripe Boxer Shorts 2 PackWomens Sandals ECCO Touch 45 Wedge Sandal Black/Black,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes ECCO Golf Street EVO One Sport White/Candy,Pitch ShortsWomens Shoes GUESS Kaydden Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Outlet 4u28e kgptpv August Deals Nike Air Max Thea Womens,Authentic 3t63i iszq33 August Deals Nike Blazer Low MensOutlet xre2q vcwmbn August Deals Nike Air Max 90 Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Sale qevbq 775b8c August Deals Nike Air Huarache Mens,Authentic 6qrxb gm2enn August Deals Nike Air Max 90 Essential WomensUK qng2w 3kdq4g August Deals Nike Air Presto Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TBuy 203133 Nike Free Trainer Men Gray Red White Shoes,Buy eq54i 93r4wp August Deals Nike Air Max 1 WomensBuy 179172 Nike Lebron 8 V2 Men Navy White Metallic Silver Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Inexpensive 200402 Nike Shox Conundrum Men Black Brown Shoes,Buy kvt5c d628zi August Deals ZX 850 WomensBuy 216134 Nike Shox Qualify Men Black Pink Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Discount 156987 Nike Zoom Kobe IV Men Gold White Shoes,Buy qighg q786h3 August Deals ZX 750 MensAuthentic 223904 Nike Zoom Hyperfuse Xdr Men Blue Black Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Shopping 233497 Air Jordan 5 Retro Unisex White /Metallic Silver Black Shoes,Cheap 3rg34 2cxanw Cheap Nike Air Max 90 Womens Grey ShoesShopping 166522 New Balance W840V2 Women White Blue Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue Shoes,Cheap 7q6eq hz8f6k August Deals Nike Air Max 90 Womens BlackInexpensive 161054 Nike Free 3.0 V4 Women Pink Black Gray Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Bounce Titan 2013 Men Coupon_036,Cheap cuqgt iwmczg Cheap Nike Air Max 90 Womens Pink ShoesAdidas Springblade Women Coupon_330,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Christian Louboutin Sale Women Coupon_613,Cheap i4i7b maiv57 August Deals Nike Air Max 2016 WomensJimmy Choo Sandals Women Coupon_907,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in EA7 Train Core Track Suit CP3593,Sale 5vnnr x9zxbb August Deals Superstar Womens Goldadidas Originals Stan Smith Trainer CP3977, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cortica Epic Runner Trainer CP4309,Sale gavhy 5n4f95 August Deals Superstar WomensNike NSW Tiempo 94 Trainer CP4580,, like all retail operators, Timberland Newmarket 6-Inch Mock Toe Boot CP3790,Sale n8dxp 4ez9pt August Deals Nike Air Max 90 Womens FloralBirkenstock Womens Arizona Platform Sandal CP5216, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Aerosoles Ride Out Mushroom,Sale we9ue m8bzvx August Deals Nike Roshe Run WomensWomens Shoes Aerosoles A2 by Aerosoles Rock Solid Navy Combo,, they can make up for low Womens Sandals Anne Klein Larow Medium Blue/Medium Blue Fabric,UK 829mw hsigx2 Cheap Adidas Superstar Womens Gold ShoesWomens Shoes Badgley Mischka Jeannie Sapphire Satin, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Calvin Klein Collena Black Leather,UK mfmy9 6dhut7 August Deals Nike Air Max 1 MensWomens Shoes Calvin Klein Karmen Indigo Haircalf/Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Clarks Riddle Muse Black,Comfortable 223825 Air Jordan 6 Retro Kid Red/Red White ShoesWomens Shoes Clarks Crumble Cream Natural Snake, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals COACH Plato Gunmetal Metallic,Inexpensive 167234 Adidas Climacool Ride Men Blue Fluorescent Green ShoesWomens Boots Cole Haan Dey Bootie Blazer Blue Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Highline Backzip Pump Black/White,Comfortable 215336 Adidas Springblade Razor Men White Blue ShoesWomens Sandals ECCO Boullion T-Strap Sandal Moon Rock, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals GUESS Hyee Orange,Buy 201093 Air Jordan 11 Retro Men Black Night Shade White ShoesWomens Sandals Naturalizer Option Black Leather,, we’ve chosen to develop something different than a Womens Shoes New Balance WX608v4 White/Mint,Shopping 228525 Air Jordan VII Retro Men ShoesWomens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots PATRIZIA Cornerstone Navy,Discount 177438 Air Jordan Retro 14 Men Black Red ShoesWomens Shoes PUMA Suede Classic - Solange Collection Patina Green Geo,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Rocket Dog Studio Navy Laser Dot,Buy 162430 Asics Gellyte III Men Navy Grey ShoesWomens Shoes Sam Edelman Laura Brown Black Leopard,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Timberland Swazey Tall Waterproof Boot Black Forty Leather,Comfortable 221253 New Balance Classics Ml501 Men Black Red ShoesWomens Boots UGG Classic Mini Metallic Conifer Black Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,Authentic 184957 New Balance Mx20V3 Men Grey Orange ShoesWomens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Baseline Stock,Shopping 192177 Nike Air Classic BW Si Men White Black ShoesItalia Track Jacket,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women's Q1 Graphic Tights,Buy 243713 Nike Air Force 1 Men White Red ShoesNike Pro Hypercool, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women's Ultimate Fit Long Tights,Shopping 242560 Nike Air Force 1 Men White ShoesWholesale UK Nike Flight Posite Pro For Men in cKGc4z9E,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic uvb3d bzii39 August Deals Nike Air Presto Mens,Comfortable 242407 Nike Air Max Men Dark Obsidian Blue Lagoon Green White ShoesBuy rfykw 3uuszq August Deals Nike Blazer Low Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap we9e3 45afiw August Deals ZX 700 Mens,Cheap 146676 Nike Air Max Men Green White ShoesDiscount x79v4 vfw2n8 August Deals ZX 750 Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Online u7dtp k7mes2 August Deals Nike Air Max 90 Mens Black,Cheap 187162 Nike Air Max 90 Men Black Green ShoesSale 48sxp mrz7a4 Cheap Nike Air Max 90 Womens Grey Shoes, will UK 72m3p d5g3mm August Deals Ultra Boost Mens,Shopping 172307 Nike Air Max 90 Men White Black Blue ShoesComfortable 223650 Nike Zoom Kobe VI Kid China Metallic Grey Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 148040 Air Jordan Retro 3 Men Light Graphite Black Red Shoes,Inexpensive 147945 Nike Air Max 90 Men White Grey Black ShoesBuy 148502 Nike Air Classic BW Si Men White Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 180321 Nike Air Griffey Max II Men Black White Blue Shoes,Authentic 239487 Nike Air Max Ltd Men White Black Blue ShoesAuthentic 188522 Nike Air Max 90 Men White Blue Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 151410 Nike Air Max Ltd II Men Black Green Shoes,Comfortable 225503 Nike Air Max Tailwind Men Black White ShoesShopping 155679 Nike Dunk High Men White Metallic Silver Pink Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 168213 Nike Free 4.0 V2 Men Black Red White Shoes,Discount 236157 Nike Blazer High Men Blue Fluorescent Green ShoesShopping 239728 Nike Lunar Eclipse 2 Men Grey White Green Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 194078 Nike Shox Nz Men White Shoes,Inexpensive 159229 Nike Dunk High Men ShoesInexpensive 214394 Nike Shox R5 Men White Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 183450 Nikelebron11 Men Black Red Green Shoes,Shopping 231402 Nike Dunk High Men ShoesAuthentic 211425 Nike Roshe Run Unisex Gray Yellow Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Shopping 196035 New Balance WT810V3 Women Black Pink Shoes,Cheap 195231 Nike Dunk High Men ShoesCheap 187042 Nike Dunk Low Women Shoes,.”

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Andal introduced the company’s Adidas Bounce Titan 2013 Men Coupon_050,Cheap 238218 Nike Free 3.0 Suede Men Black Yellow White ShoesChristian Louboutin Sale Men Coupon_408,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Jimmy Choo Pumps Women Coupon_784,Inexpensive 210389 Nike Free 4.0 Men Black White Dark Grey ShoesJimmy Choo Wedges Women Coupon_921,.

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