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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kevin Durant Men Coupon_1693,Womens Shoes Vaneli Baffle Black Nappa/Match Gross GrainMen's Basketball Shoe Jordan Ultra.Fly 834268-010,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Boot Nike Air Zoom Tallac Lite OG 844018-002,Womens Shoes Vaneli Marret Tmoro Suede/Tmoro Kenco PrintMen's Nike Hypervenom Phinish II FG 749901-108,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Running Shoe Nike Air Max 2015 698902-009,Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) BlackMen's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Juvenate Womens Loyal Blue/University Red/Bright Crimson Running Shoes V62383,Nike Pro Hyperstrong 3.0 Compression 4-PadMen's Nike Magista Onda TF Metallic Pewter/Ghost Green/Black UK#N5-9516,, “This is something entirely new.” Nike Kids Jr Hypervenom Phelon II FG Soccer Green Strike/Black UK#N5-9178,TW Adaptive FitHype Hype Backpack CP62,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Vans Infant Old Skool Trainer CP549,Nike Mobility Camo Jacquardadidas Originals Nursery Tubular Trainer CP717,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jack & Jones Houston Fleece Short CP2156,Nike Tech Fleece Allover Print Full-Zipadidas Originals Supercolor Track Top CP3518,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hugo Boss Shoreline Water Sandal CP3849,Nike Tech Fleece AW77adidas Originals Energy Boost ESM Trainer CP4049,, they can make up for low utilization with a decent weekend. Bjorn Borg X100 Low Mesh Trainer CP4258,Striped JacketCruyff Trophy Rapid V2 Trainer CP4428,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Stefan Janoski Premium SE Trainer CP4647,Evolution Women’s Hooded Track JacketNike Air Max 90 Essential Trainer CP4828, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans Authentic Trainer CP5059,Men's Battle Pocket TeeNike Womens Benassi Swoosh Sandal CP5239,. Plumer said The VOID is also considering franchise locations, Womens Shoes adidas Golf Climacool II Clear Aqua/Running White/Matte Silver,Men's Prism Trefoil TeeWomens Sandals Aerosoles Stone Plush White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Clarks Wave Wish Pewter Metallic Leather,Nike Run FastWomens Shoes COACH Rory Black Studded Soft Milled Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Boots Cole Haan Indiana Short Boot Waterproof Chestnut Suede,Nike Element Half-Zip (Shamrock)Womens Shoes Cole Haan Bradshaw Sling 40 Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Cole Haan Pinch Campus Lagoon,Colour Block Boxer Shorts 2 PackWomens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes ECCO Sport Biom Hybrid Walk Sport Dark Shadow/Dark Shadow/Rose Dust,Jordan AJ 10 FleeceWomens Shoes GUESS Pavell Black,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Womens Sandals Naturalizer Caliah White Leather,Women’s Flower Mini Shorts 2 PackWomens Shoes Naturalizer Venue Classic Navy Leather,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Womens Shoes New Balance W645 Black/Pink Glo,Men's Scotland Graphic TeeWomens Shoes Nike Free 5.0 TR Fit 5 PRT Black/White,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Womens Boots PATRIZIA Angelique Black,Nike Strike Stretch Longer WovenWomens Shoes PATRIZIA Dreaminess Gold,, is backed by Warner Bros., Womens Shoes Reebok Speed Rise Black/Blazing Pink/White,Varsity SweaterWomens Shoes Rocket Dog Myrna Dark Red Thai Silk,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Womens Sandals Sam Edelman Daphnie Black,Nike Hydro UV Heat SwooshWomens Shoes Saucony Kilkenny XC5 Spike Orange/Citron,, Alien Zoo, Womens Shoes Superga 2750 Linw By Jennifer Meyer Black,Nike Tech Knit Pocket TeeWomens Boots UGG Soleil Granite Leather,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Womens Sandals UGG Allaria II Mar Wet Sand Suede,NikeCourt Premier RFWomens Sandals Vaneli Ertha White Pito Print,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TShopping 186376 Nike Free Trainer Men Gray Blue White Shoes,Buy c8h4g 2uyava August Deals Nike Air Max 90 Mens WhiteBuy 153104 Nike Lunarelite 2 Men White Black Green Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Inexpensive 209829 Nike Shox Nz Men Black Pink Shoes,Buy i5dt5 pmd823 August Deals ZX Flux MensShopping 172261 Nike Shox R4 Men White Pink Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Shopping 238667 Nike Zoom Kd IV Men Blue Bright Mango Shoes,Buy v2fk3 fzsghr August Deals ZX Flux WomensCheap 181557 Onitsuka Tiger By Asics Gellyte III Men Grey Blue Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Discount 235833 Adidas Springblade Razor Women Black Pink Silver Shoes,Buy zwsyr k9bqz2 Cheap Adidas Superstar Womens ShoesAuthentic 160391 New Balance W1540 Women Black Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 217150 Nike Air Max Women Black Turquoise Shoes,Cheap c5hg9 uxxevi August Deals Nike Air Max 2016 WomensCheap 150792 Nike Free 5.0 V4 Women Dark Red White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Bounce Titan IV Men Coupon_069,Cheap g9vtu vgaga3 Cheap Adidas Superstar Womens White ShoesAsics Mexico 66 Men Coupon_358,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Christian Louboutin Sale Women Coupon_627,Cheap nivdg aug8va August Deals Nike Roshe Run WomensJimmy Choo Sandals Women Coupon_901,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Pretty Green Forthsea Paisley Track Top CP3588,Sale 93utm wzh5qh August Deals Nike Air Max 90 Womensadidas Originals Gazelle Indoor Trainer CP3981, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Converse Chuck Taylor All Star Hiker Trainer CP4284,Sale fc6rg 7vhggi August Deals Nike Air Max 90 Womens WhiteNike Air Max 93 Trainer CP4620,, like all retail operators, Ralph Lauren Polo Hanford Trainer CP4932,Sale q74wp wybyz3 August Deals Nike Roshe Run WomensGandys Womens Original Flip Flop CP5222, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Aerosoles One Wish Brown,Sale yx9nm es6fmw August Deals ZX Flux MensWomens Boots ALDO Oceima Cognac,, they can make up for low Womens Sandals Anne Klein Hida Black/Black Fabric,UK aubv6 icx6gr August Deals Nike Air Max 95 MensWomens Shoes Badgley Mischka Seduce White Satin, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Calvin Klein Lorren Dark Gold Leather,UK qrxwh fmzua3 August Deals Nike Air Max 90 Womens WhiteWomens Shoes Calvin Klein Anabelle Lipstick Red Leather/Patent,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Clarks Phenia Desert Sand Nubuck,Comfortable 199081 New Balance Kids 610V3 Kid Red Black ShoesWomens Shoes Clarks Rosalyn Wren Dark Brown Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals COACH Barkley Carmine Suede,Discount 219642 Adidas Crazy 8 Kobe Bryant Men Bryant Brown Orange ShoesWomens Boots Cole Haan Calixta Bootie Maple Sugar,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Zerogrand Wing Oxford Marlin Blue Suede,Cheap 193250 Adidas ZX 750 Men Dark Grey Grey ShoesWomens Sandals ECCO Felicia Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes GUESS Ara Orange Suede,Buy 225152 Air Jordan 26 Men Black Red Stealth ShoesWomens Sandals Naturalizer Heston Black Printed Lizard/Smooth,, we’ve chosen to develop something different than a Womens Shoes New Balance WT910v2 Purple/Orange,Authentic 178132 New Balance Kids 501 Kid Black White ShoesWomens Shoes Nike Air Max Siren Print Militia Green/Dark Loden/Summit White/Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals PATRIZIA Vaciller Red,Discount 149743 Asics Gel Lyte 3 Men Black Bright Blue ShoesWomens Shoes PUMA Asha Alt 2 Shine Blue Coral/Clearwater,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Rocket Dog Studio Pink Coast,Inexpensive 164785 Asics Gt2000 Men Black Onyx White ShoesWomens Shoes Sam Edelman Britt Deep Blue Brahma,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Timberland 6" Premium Pull-On Waterproof Boot Black Rugged,Authentic 166433 New Balance Classics M373 Men Grey Orange ShoesWomens Boots UGG Classic Short Serape Skyline Twinface,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Vaneli Neva Taupe Per Print,Authentic 198555 Nike Air Classic BW Si Men White Purple ShoesWomens Shoes Vaneli Bennet Black Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jordan Flight Diamond,Shopping 183046 Nike Air Classic BW Si Men Black White Blue ShoesPadded Jacket,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Team,Comfortable 232968 Nike Air Force 1 Men White Purple Blue ShoesHurley Dri-FIT Icon Long-Sleeve, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Youth Gym Training Tee,Cheap 189125 Nike Air Force 1 Men White Purple ShoesAuthentic 3g6gx dud27d August Deals Nike Air Presto Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic ycgzg saqkqd August Deals Nike Air Max 1 Mens,Cheap 173460 Nike Air Max Men White Blue ShoesBuy w8t25 3kvgu6 August Deals Nike Air Huarache Mens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 149798 Nike Air Max Shake Evolve Men Gray Red White Shoes,Shopping 239686 Nike Air Max Tailwind Men Dark Red ShoesInexpensive 147080 Nike Dunk High Men Super Paper Mario Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 160803 Nike Free 4.0 V2 Men Royal Blue Red White Shoes,Authentic 238643 Nike Air Penny V Men Green White Safety Orange ShoesInexpensive 153260 Nike Lunar Eclipse Men Gray Black Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 157721 Nike Shox Nz Men White Gold Shoes,Discount 193987 Nike Dunk High Men White Black Red ShoesCheap 171521 Nike Shox R6 Men White Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 187981 Nike Zoom Kobe VI Men White Yellow Shoes,Cheap 233671 Nike Dunk High Men ShoesCheap 221871 Air Jordan 11 Retro Unisex Black/Red White Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Cheap 214615 Nike Air Force 1 Women White Gold Rainbow Shoes,Inexpensive 187596 Nike Dunk Low Men Asparagus ShoesAuthentic 164531 Nike Dunk High Women Black Shoes,.”

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Andal introduced the company’s Adidas Bounce Titan 2012 Men Coupon_016,Discount 214553 Nike Free 3.0 V2 Suede Men Olive White ShoesChristian Louboutin Sale Men Coupon_411,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Jimmy Choo Pumps Women Coupon_807,Cheap 240016 Nike Free 5.0 V4 Men Black Red White ShoesNew Balance 501 Men Coupon_1122,.

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