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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kevin Durant Men Coupon_1738,Womens Shoes Vaneli Majesta Ivory SatinMen's Baseball Cleat Nike Huarache 2K Filth 749359-101,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Thunderbolt Modern Unisex Shoe 155040C-423,Womens Shoes Vaneli Faunal Black Velvet/Black PatentMEN'S NIKE BASKETBALL SHOE NIKE ZOOM LEBRON SOLDIER 8 FLYEASE 805894-476,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Nike Shoe Jordan Flight Runner 2 715572-018,Womens Shoes Vaneli Lamis Black Satin/Black Satin/Gunmetal BuckleMen's Running Shoe Nike Free RN Distance 827115-301,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free 4.0 Flyknit 2015 Womens Dark Grey/Voltage Green/Ghost Green Running Shoes V51104,Nike Dri-FIT Sport Essentials SwooshMen's Nike Dart 11 White/Dove Grey/White/Black UK#N5-9355,, “This is something entirely new.” Men's Nike SB Trainerendor Game Royal/White/White/Black UK#N5-9105,Hooded Down GiletWomen's Nike Free Viritous Deep Royal Blue/Mulberry/Tide Pool Blue/Wolf Grey UK#N5-9160,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Flossy Infant Plimsole CP511,Nike Storm-FIT Vapor Half-Zipadidas Originals Nursery Superstar Foundation Trainer CP699,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asylum Turbo Tailored Short CP2079,Nike Dri-FIT Knit Half-ZipUmbro Botafoga Swim Short CP2349,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Flossy Sax Mesh Plimsole CP3801,Full-Zip Hoodieadidas Originals Nizza Lo Trainer CP4000,, they can make up for low utilization with a decent weekend. adidas Originals Stan Smith Mono Trainer CP4172,Style Athletic Women’s Full Zip HoodieCruyff Vanenburg X-LITE Trainer CP4410,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 90 Leather Trainer CP4599,Striped JacketNike Air Flight Huarache Trainer CP4772, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reebok NPC Vintage Trainer CP4983,Running Women’s Hooded Lightweight JacketBirkenstock Womens Arizona EVA Sandal CP5210,. Plumer said The VOID is also considering franchise locations, Womens Shoes adidas Lite Racer Black/White/White,Running Women’s Hooded Long SleeveWomens Sandals Aerosoles Wip Free Natural,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes Aerosoles Tricycle Brown,Men's Manchester United FC TeeWomens Shoes ALDO Ocaun Silver,, long-form VR experience, Eclipse, Womens Sandals Anne Klein Halina Light Bronze/Bronze Fabric,Women's Bananas Supergirl Track TopWomens Shoes Badgley Mischka Adonis II Platino,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes C Label Lychee-1 Silver,Women's Jardineto 3-Stripes ShortsWomens Sandals Calvin Klein Casely Anthracite Box Metallic Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Calvin Klein Dolly White/Black Stripe Haircalf,Archive Football PoloWomens Sandals CARLOS by Carlos Santana Mezza Taupe,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Sandals Clarks Un Verlee Black Patent Leather,Hurley Dri-FIT LagosWomens Shoes Clarks Concert Band Brown Metallic Leather,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Clarks Couture Bloom Nude Pink Croc,Women's adidas Infinite Series Supernova BraWomens Sandals COACH Coral Stone/Chalk, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Boots Cole Haan Balthasar Bootie Black,Women's Supernova Storm JacketWomens Shoes Cole Haan Chelsea OT Pump Sandstone Patent,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Cole Haan Jenni Ballet II Blazer Blue,Nike Pro Hypercool Max FittedWomens Boots ECCO Touch 35 Zip Bootie Black,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes ECCO Cayla Strap Black,AFC Replica ShortsWomens Shoes GUESS Maadet White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 171955 Nike Air Max 90 Women Yellow Shoes,Cheap 8n3u2 qrb28g August Deals ZX Flux MensDiscount 151749 Nike Dunk Low Women White Orange Blaze Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Bluff Lo - Fot Men Coupon_012,Cheap agnzy zp3myb August Deals Nike Roshe Run WomensAdizero Rose II 773 Men Coupon_287,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Christian Louboutin Sale Women Coupon_601,Cheap mgqvt dc8mm9 August Deals Nike Air Max 90 MensJimmy Choo Sandals Women Coupon_904,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Superstar Reflective Snake Track Top CP3527,Sale 4g6ge fhrawe August Deals Nike Air Max 90 Mens Blackadidas Originals Powerphase Trainer CP3994, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Cary Black,Comfortable 216669 Adidas Originals ZX 700 Men Grey ShoesWomens Sandals ECCO Touch 45 Wedge Birch, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals GUESS Guavva Tan,Buy 231228 Air Jordan 10 Retro Men White Red Black ShoesWomens Boots Naturalizer Josephine Wide Calf Banana Bread,, we’ve chosen to develop something different than a Womens Shoes New Balance WX811 Black/Magenta,Shopping 153376 Air Jordan 7 Retro Men White /True Red Light Silver Tourmaline ShoesWomens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots PATRIZIA Highness Brown,Shopping 152021 Air Jordan Force 4 Men Black White Red ShoesWomens Shoes PUMA Haraka XCS v2 Astral Aura/Puma Silver,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Rocket Dog Jolissa Black Aviator Canvas,Cheap 178300 Asics Gt2000 Men Lime White Red ShoesWomens Shoes Sam Edelman Dora Midnight Confetti Glitter,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Timberland Whittemore Chelsea Dark Brown Woodlands,Discount 240511 Lebron 11 Men Brown Black Green ShoesWomens Boots UGG Classic Short Flora Perf Chestnut Water Resistant Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Vaneli Jacie Black Nappa/Black T. Nicole,Discount 208092 New Balance Mx20V3 Men Blue Yellow ShoesWomens Shoes Vaneli Doryne Black Nappa 2,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,LeBron Ultimate Hyper Elite Full-Zip,Shopping 190360 Nike Air Classic BW Si Men Black White ShoesSTYLE Bomber Jacket,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's adistar Wool Primeknit Tee,Comfortable 163763 Nike Air Force 1 Men White Red ShoesNike Academy Training 1, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women's Techfit Printed Long Tights,Inexpensive 222513 Nike Air Griffey Max I Men White Blue ShoesWholesale UK Nike Hyperdunk-11 qoQK4HaI,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic rrpng 8mktyf August Deals Nike Air Max Zero Mens,Discount 183006 Nike Air Max Men White Red ShoesBuy qzimr rekzbv August Deals Nike Air Presto Womens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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