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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Roshe One Mens White/White Running Shoes V95010,Womens Boots Rocket Dog Fedele Dark Brown Tusk,Adidas Vigor 6 Tr Womens Shock Mint/White/Shock Red Running Shoes V74692,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V69944,Womens Boots Rocket Dog Suri Tan Horizon Knit,Nike Juvenate Womens Loyal Blue/University Red/Bright Crimson Running Shoes V62383,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Nike Zoom Speed TR2 TB Midnight Navy/Black/White UK#N5-9512,Womens Shoes Rocket Dog Sammie Natural Bubble Stripe,Nike Kids Jr Tiempo Genio Leather TF Soccer Green Strike/Black/Green Strike UK#N5-9531,). Ropes Classic Flat Laces CP371,Womens Shoes Rocket Dog Campo Fuchsia Quest,Nike Junior Zoom Stefan Janoski Canvas Trainer CP630,, VRcades, Jack & Jones Glenn Fox BL344 3D Vintage Jean CP868,Womens Sandals Sam Edelman Reid Vreeland Red,Nike SB Icon Full Zip Hooded Top CP1123, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Converse MA1 Full Zip Bomber Jacket CP1316,Womens Shoes Sam Edelman Ivy Black/Ivory,VMU London Neoprene Bomber Jacket CP1549,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Publish Parker Fleece Short CP2195,Womens Shoes Sam Edelman Augusta Natural Shiny Python Print,Franklin & Marshall Crew Arch Logo Suit CP3617,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Toms Paseo Shoe CP3939,Womens Shoes Saucony Velocity Mint/Vizicoral,adidas Originals ZX Flux Mesh Trainer CP4163,, China, open to the public. Cruyff Pelota Suede Trainer CP4398,Womens Shoes Saucony Originals Bullet Grey/Blue,Nike Roshe Run Trainer CP4572,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Koth Ultra Mid Trainer CP4857,Womens Shoes Supra Vaider Black/Gunmetal/White,Under Armour SpeedForm Apollo Vent Trainers CP5055,, Pure Imagination, Womens Shoes adidas Courtset Core Black/White/Shock Pink,Womens Shoes Timberland Brattleboro 6" Bone,Womens Boots Aerosoles Make A Wish Dark Brown Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Aerosoles Light N Sweet Black,Womens Boots UGG Classic Short Leather Black,Womens Sandals ALDO Kaoven White,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals Anne Klein Ristina Turquoise/Turquoise Leather,Womens Boots UGG Poppy Black Leather,Womens Shoes Badgley Mischka Kennedy Silver Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals C Label Cider-5 Tan,Womens Boots UGG Bailey Gold Mariko Aster/Twinface,Womens Sandals Calvin Klein Collection Cody Grape,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Garnett Sandstorm Leather,Womens Sandals UGG Jazmine Mar Chocolate Suede,Womens Shoes CARLOS by Carlos Santana Serafina Zinc,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Leisa Gianna Black,Womens Slippers UGG Belle Starry Night Hearts,Womens Shoes Clarks Evianna Fuse Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals COACH Geneva Natural Straw/Bright Coral Semi Matte Calf,Womens Boots Vaneli Lana Black Suede/Black Elastic/Mtch Zip,Womens Shoes COACH Rory Cinnamon Studded Soft Milled Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes GUESS Mamari Grey Fabric,Womens Shoes Vaneli Bowl Opal,Womens Sandals Naturalizer Network Tan Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes New Balance WX20v4 Black/Silver,Womens Shoes Vaneli Germain Ecru Mag Patent/Black Mag Patent/Clear Vinyl,Womens Shoes Nike Free 5.0 TR Fit 4 Print Hyper Grape/Ivory/Hyper Jade/Obsidian,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Sam Edelman Ruth Black/Ivory,Jordan Ultimate Flight,Womens Shoes Saucony Grid Shay XC3 (Flat) Purple/Yellow,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Boots Timberland Joslin Chukka Wheat Nubuck,AFC Kids Replica Short estate blue-empir,Womens Boots UGG Akadia Black Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes UGG Aven Hazard Orange,TW Mobility Print,Womens Sandals Vaneli Elfry Cuoio Nubia Perf,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Vaneli Sidony Black Suede/Black Loto Patent,Nike AW77 Pullover (Shamrock),Men's J Wall Hoodie,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Woven,Nike Cutback,Men's Street Modern Camouflage Track Jacket,, “This is something entirely new.” Hurley Raglan Woven,Women's Originals Tee,2016 Portugal Stadium Away,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Authentic Shorts,Italia Azzurri Polo,Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes White Green Eim8P2Di,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 7iuv9 c8pw2z August Deals Nike Free 50 Womens,Youth FC Bayern Home Replica Player Shorts,Online 4hgh6 t7ns46 August Deals Superstar Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Online ux73m prpvf8 Cheap Adidas Superstar Womens Black Shoes,Crew-Neck Sweater,Outlet sutmg tq99xe August Deals ZX Flux Womens,, they can make up for low utilization with a decent weekend. Sale mz9ng xhmpff August Deals Nike Air Max 90 Womens Purple,Nike Team Court,UK kkasa 6tk6hi August Deals Nike Air Max 90 Womens Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy 234301 Adidas Springblade Razor Men Black Gold Shoes,Men's Sport Essentials Mid Shorts,Shopping 227785 Air Jordan Phase 23 Men Black White Dark Charcoal Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 243752 New Balance Classics Ml576 Men Navy Shoes,Nike KO BSBL Pullover,Shopping 204989 Nike Air Force 1 Men Black Tar Tweed Terra Brown Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 192406 Nike Air Max Men Black White Shoes,Various Sizes Nike Air Max Command black grey HWkm5r3l,Buy 237961 Nike Air Max 90 Men White Black Red Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Comfortable 191803 New Balance Classics Wl574 Women Black Shoes,Buy k9epe 3w9z4n August Deals Superstar Womens Black,Cheap 155831 Nike Air Max Women Grey Pink Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 174885 Nike Free Run 2 Women Gray Purple White Shoes,Buy wtpew ng3vf9 Cheap Adidas Superstar Womens Pink Shoes,Adidas Porsche Design 550 Men Coupon_156,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Christian Louboutin Sale Men Coupon_421,Cheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens,Jimmy Choo Bridal Women Coupon_722,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, New Balance Men Coupon_1052,Cheap igqcy g4ku5y August Deals Nike Air Max 95 Womens,New Balance Women Coupon_1377,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Paul Rodriguez CTD Trainer CP4616,Inexpensive 205882 New Balance Kids Kl574 Kid Pink Purple Shoes,Ralph Lauren Polo Churston Canvas Trainer CP4945, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Page Not Found,Inexpensive 208774 Adidas ZX 750 Men Black Shoes,Womens Sandals Aerosoles A2 by Aerosoles Photo Plush Nude,, and for a growing list of partners, Womens Boots ALDO Cecille Black Leather,Shopping 233408 Air Jordan 18 Original OG Men White Red Shoes,Womens Shoes Anne Klein Ovido Brown Reptile,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals C Label Mollini-25 Black,Discount 177438 Air Jordan Retro 14 Men Black Red Shoes,Womens Sandals Calvin Klein Jeans Opel Sicily Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals CARLOS by Carlos Santana Mira Black,Comfortable 208025 Jordan Fly Wade 1 Men Black White Cyan Shoes,Womens Sandals Clarks Aeron Logan Sage,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. BVB Replica Shorts,Comfortable 154492 Nike Dunk High Men Red Blue Grey Shoes,Nike Scoop Frequency Burnout,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK Sale Nike Tiempo Legend Elite Ag Gray Black Blue Z5gtP676,Cheap 213924 Nike Dunk High Men Yellow Blue Shoes,Authentic d4t3t uqcwui August Deals Nike Air Max Zero Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy fq7gi eaz8yd August Deals Nike Air Max Thea Womens,Shopping 158434 Nike Dunk Mid Pro SB Men Shoes,Cheap g74gp uiuv9s August Deals Nike Air Max 1 Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Inexpensive 227778 Nike Free Run Women Grey Purple Shoes,Cheap 182337 Onitsuka Tiger By Asics Mexico 66 Men White Black Red Shoes,Adidas Porsche Design S3 Men Coupon_201,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Christian Louboutin Sale Women Coupon_564,Cheap 229460 Adidas Originals ZX850 Unisex Grey Green Shoes,Jimmy Choo Wedges Women Coupon_923,, and the entertainment giant made an investment in the company. New Balance Women Coupon_1348,Buy 214076 Adidas Climacool Ride Women Blue Black Shoes,Nike Kevin Durant War Boots Men Coupon_1768,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sale epy4n xrrwgn August Deals Nike Air Max 90 Womens Blue,NIKE AIR MAX 2015 White/Black/Volt,UK z42i2 npneew August Deals Nike Air Max 1 Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 168268 Air Jordan Flight 45 Men White Red Black Cement Grey Shoes,NIKE FREE TRAINER 3.0 V3 Black/White/Black,Comfortable 238649 New Balance Mt610V3 Men Black Grey Orange Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 223073 Nike Air Max Men Black Blue Shoes,Women's Nike Roshe Run,Cheap 240872 Nike Air Max 90 Men White Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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