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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Comfortable 146695 Nike Dunk High Women Yellow Translucent Shoes,Nike Elite Stripe Full-Zip (Villanova)Comfortable 245498 Nike Free Run Women Grey Fuchsia Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Comfortable 158932 Nike Lunarglider 2 Women White Black Shoes,Ferrari BermudasAdidas Bounce Titan V Men Coupon_072,, China, open to the public. Adidas Springblade 2013 Men Coupon_249,Nike EssentialAsics Mexico 66 Lauta Women Coupon_394,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Christian Louboutin Sale Women Coupon_502,Active Formstrip BermudasGiuseppe Zanotti Sale Women Coupon_663,, Pure Imagination, Jimmy Choo Pumps Women Coupon_812,Nike Team League ReversiblePlatforms Jimmy Choo Women Coupon_976,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance 1400 Men Coupon_1082,Hurley One And Only BandeauNew Balance 574 Men Coupon_1251,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. New Balance 574 Women Coupon_1456,Nike Tech FleeceNew Balance 574 Women Coupon_1501,, says the global location-based VR entertainment market will more than double in 2018, Nike Kevin Durant Men Coupon_1728,Hurley Supersuede Solid BeachriderConverse Chuck II Waterproof Thermo Unisex Boot 155263C-001,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Boot Nike SFB 6" Bomber 862506-200,Nike Club PrintedMen's Football Cleat Nike Vapor Untouchable Pro 833385-301,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Nike Shoe Jordan Flight Runner 2 715572-005,Active Forever Women’s Cover UpMen's Running Shoe Nike LunarEpic Flyknit 818676-801,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Jordan Trainer Prime 881463-601,Nike Pro Hypercool 3.0Men's Shoe Nike Air Max BW Ultra Graphic 819520-006,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Shoe Nike FL-RUE 880994-600,Nike ENMY FleeceMen's Shoe Nike Lupinek Flyknit Low 882685-300,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Shoe Nike Zoom Train Toranada 835657-560,Nike Lightweight 2.0Men,.

VRStudios, founded in 2014, NIKE BLAZER MID SUEDE VINTAGE Black/Wolf Grey/Sail,TW Velocity Max Woven SolidNike Lunar Control 3 Black/Pure Platinum/Metallic Silver,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Shoe Nike Air Force 1 07 Premium 616725-005,Nike Engineered Half-ZipWomen's Shoe Nike Free TR 6 833413-400,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Nike Free Trainer 3.0 V3 Blue Graphite/Pure Platinum/White/White UK#N5-9403,Running Women’s Hooded Lightweight JacketWomen's Nike Flex 2015 RN Flash Noble Purple/Vivid Purple/Hyper Orange/Metallic Silver UK#N5-9509,, “This is something entirely new.” Ellesse Blocco 2 Pack Boxer Short CP411,Men's Blackbird Paisley TeeNike Junior Air Max 90 Mesh Trainer CP635,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hype Indigo Wash Skinny Jean CP859,Men's Mod Long ShortsCriminal Damage Gatsby Overhead Hooded Top CP1027,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Antony Morato Wet Look Bomber Jacket CP1214,Men's Training Full-Zip HoodieHawksworth Henryk Parka CP1402,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Alessandro Zavetti Catina Roll Neck Knit CP1771,Women's Farm Tukana 3-Stripes ShortsOriginal Penguin Mojo Chino Short CP2191,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ellesse Rimini Track Top CP3560,Women's Rita Ora Trapeze TeeFred Perry Byron Mid Suede Shoe CP3914,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.adidas Originals Los Angeles Trainer CP4114,Women's Supergirl Track TopConverse Breakpoint Trainer CP4303,, they can make up for low utilization with a decent weekend. Hugo Boss Akeen Trainer CP4472,Golf GT Colour Block Fade PoloNike Roshe One Print Trainer CP4702,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Puma R698 LS PWRWARM Trainer CP4913,Men's Response Dual ShortsVans Old Skool Matte Leather Trainer CP5083, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals adidas adissage Black/Samba Blue,Women's Supernova TeeWomens Shoes adidas Running Springblade Drive 2 Bold Pink/Silver Metallic/Black,. Plumer said The VOID is also considering franchise locations, Womens Sandals Aerosoles Serenwipity Safari Print,Nike 2" Aeroswift RaceWomens Boots ALDO Ziawia Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes ALDO Hastina Bone,Nike Dri-FIT CoolWomens Shoes Anne Klein Oates Wine Suede,, long-form VR experience, Eclipse, Womens Shoes Badgley Mischka Shadow White Satin,Colour Block Boxer Shorts 2 PackWomens Boots Calvin Klein Evee Pewter/Black Leather,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Calvin Klein Esme Black Nubuck,Switzerland Replica ShortsWomens Shoes Calvin Klein Laine Indigo,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Boots Clarks Mariella Busby Dark Tan Leather,Women’s Dot Mini Shorts 2 PackWomens Sandals Clarks Romantic Moon Natural Snake,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Shoes Clarks Corabeth Erin Light Grey Suede,Men's Mexico Anthem JacketWomens Boots COACH Sparrow Chalk/Chalk Calf/Nylon,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes COACH Arlene True Red Suede Driver,2016 Netherlands Stadium HomeWomens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black Suede, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Cole Haan Phira Mule Black,Nike Victory SwooshWomens Shoes Cole Haan Juliana Pump 75 Dark Silver Metalic,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes ECCO Siena Moc Denim Blue,Evolution Number 9 Women’s SweaterWomens Boots GUESS Sugarr 2 Black Suede,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Boots Hunter Huntress Black Matte,Kyrie "Points On Points"Womens Sandals Naturalizer Leona Black Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAuthentic 230109 Nike Lunareclipse Shield Men Black Blue Shoes,Cheap 74q94 7hx5ng August Deals Nike Blazer Low MensShopping 220455 Nike Shox Conundrum Men White Black Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Cheap 184477 Nike Shox R4 Men White Shoes,Cheap du8y5 rpbysf August Deals Superstar WomensInexpensive 235998 Nike Zoom Kobe IV Men White Blue Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Comfortable 234726 Puma Cabana Racer II Lx Men Black Yellow Shoes,Cheap grdh6 637tuf August Deals Nike Air Max 90 Womens BlackShopping 146530 Nike Roshe Run Unisex Red Black Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Inexpensive 184367 New Balance WT10V2 Women Black Pink Shoes,Cheap thvfp fakfdg August Deals Superstar MensInexpensive 226809 Nike Air Max 247 Women White Black Red Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy 153486 Nike Free 5.0 V4 Women Black Red Shoes,Discount 3h3hi e9bnfv Cheap Nike Air Max 90 Womens Flower ShoesAdidas Bounce Titan 2013 Men Coupon_027,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Clima Cool 5th Women Coupon_312,Discount 9y2v9 bweyyn August Deals ZX 850 WomensChristian Louboutin Sale Women Coupon_603,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Jimmy Choo Sandals Women Coupon_889,Discount g5sgb gdite9 August Deals Nike Air Max Tavas MensNew Balance 574 Men Coupon_1166,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Hype Speckle Backpack CP63,Online 6qywe zbeng9 August Deals Nike Air Max 90 Womens WhiteNike Junior Stefan Janoski Suede Trainer CP662,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse AMK Coated Full Zip Hooded Top CP1000,Sale e2gv3 9ftgpg August Deals Nike Air Max 1 MensCondemned Nation Valmero Puffer Jacket CP1299,, and the entertainment giant made an investment in the company. Jack & Jones Braid Basket Weave Knit CP1823,Sale pxfwm qghxax August Deals Nike Air Max 90 Mens Blackadidas Originals Tape Label Superstar Track Top CP3526,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Samba Suede Trainer CP3943,Sale xkycd xu4cr5 August Deals Nike Air Max 1 WomensConverse Chuck Taylor All Star Ox Trainer CP4266, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Sam Edelman Lynn Snow White,Buy 147948 Nike Air Classic BW Si Men Black ShoesWomens Shoes Superga 2750 Velvet Snake Beige Multi,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Nerine Chestnut Twinface/Suede,Discount 177887 Nike Air Force 1 Men Black Red ShoesWomens Boots Vaneli Rhun Black Laredo Calf/Ant Gunmetl Buckle,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Molly Navy Miniliz/Mtch Elastic,Discount 213355 Nike Air Force 1 Men ShoesNike Pro Hyperstrong Swingman Heist Slider Compression,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Dri-FIT Sport Essentials Heather Full-Zip,Cheap 171879 Nike Air Max Men Black Orange ShoesGolf Women’s Pounce Sleeveless Polo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 180844 Nike Dunk High Men White Blue Shoes,Inexpensive 190776 Nike Dunk High Men White ShoesInexpensive 235778 Nike Free 3.0 V3 Men Royal Blue White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 203178 Nike Lebron 10 Men Canary Yellow Grey Grey Shoes,Comfortable 179728 Nike Dunk High Men ShoesDiscount 188911 Nike Lunarmax Men Black Orange Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 181260 Nike Shox R4 Men White Black Shoes,Comfortable 147747 Nike Dunk Low Men True Blue ShoesComfortable 244936 Nike Zoom Kobe VI Men Red White Grey Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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