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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Cheap 150486 Nike Shox R2 Men White Pink Shoes,Nike Longball PipedBuy 215174 Nike Shox R4 Men Black Yellow Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Comfortable 180086 Nike Shox Rivalry Men Black Shoes,Womens Shoes Vans Dazie-Hi (Suede/Dots) Original NavyShopping 180465 Nike Zoom Hyperfuse Xdr Men Grey Grey Black Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Inexpensive 230173 Nike Zoom Kobe VIi Men Cheetah Purple Red Shoes,Womens Slippers Vans Slippin Slippers Black/WhiteComfortable 241945 Puma Bmw Evospeed Lo Men White Black Shoes,). Shopping 181728 Air Jordan 11Lab4 Unisex Red/White Shoes,Women's Running Three-Quarter TightsBuy 233964 Nike Roshe Run Unisex Gray Carbon Black Green Movement Shoes,, VRcades, Comfortable 220932 Air Jordan Spizike Women Black Pink Shoes,Men's D Rose 773 WindbreakerInexpensive 204050 New Balance W890V4 Women Black White Mint Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Discount 156789 Nike Air Force 1 Women Shoes,Nike Pro Hyperstrong Slider TightShopping 192501 Nike Air Max 90 Women White Red Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Discount 172512 Nike Dunk High Women Sun Flower Shoes,Men's Golden State Warriors Ultimate Long Sleeve HoodieInexpensive 232258 Nike Free 3.0 V4 Women Black Gray Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Comfortable 229833 Nike Hyperdunk Women Black Red Shoes,Men's Portland Trail Blazers Ultimate Long Sleeve HoodieAdidas Bounce Titan 2013 Men Coupon_043,, China, open to the public. Adidas Porsche Design S3 Men Coupon_192,Air Jordan Lite FleeceAdidas Originals JS Women Coupon_313,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Christian Louboutin Sale Women Coupon_495,Kyrie Hyper Elite ShooterGiuseppe Zanotti Sale Women Coupon_646,, Pure Imagination, Jimmy Choo Pumps Women Coupon_794,Nike Fastbreak StockJimmy Choo Wedges Women Coupon_914,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Christian Louboutin Sale Women Coupon_596,LeBron Ultimate EliteNew Balance 574 Men Coupon_1214,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. New Balance 996 Men Coupon_1331,Nike Elite WingNew Balance 999 Women Coupon_1548,, says the global location-based VR entertainment market will more than double in 2018, Nike Kevin Durant Men Coupon_1717,Nike Three-QuarterJordan Horizon Low Men's Shoe 845098-306,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Basketball Shoe Nike Zoom KD 9 843392-411,Hurley One And Only UnderwireMEN'S NIKE AIR ZOOM ELITE 8 101 806537-001,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's nike Shoe Air Jordan XXX 811006-010,Men's Chicago Bulls Ultimate Long Sleeve HoodieMen's Running Shoe Nike Air Zoom Structure 19 806580-607,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Jordan Eclipse Chukka 881453-003,AFC Kids Replica Short estate blue-empirMen's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-001,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Shoe Nike Air Zoom Wildhorse 3 GTX 805569-001,Hurley Supersuede Printed BeachriderMen's Shoe Nike Kobe Mamba Instinct 852473-003,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Shoe Nike Zoom Mercurial Flyknit 844626-001,Nike Pro Hypercool 3.0Men's Training Shoe Nike Zoom Speed Trainer 3 804401-414,.

VRStudios, founded in 2014, NIKE AIR ZOOM PEGASUS 31 Blue Graphite/Blue Lagoon/Clearwater,Nike Storm-FIT Hyperadapt Full-ZipMen's Shoe NikeCourt Air Zoom Ultra 845007-400,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Running Shoe Nike Air Max 2017 849560-001,Nike Dri-FIT WarmWomen's Shoe Nike Cortez Ultra BR 833801-001,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Nike Air Max Tavas Pure Platinum/Cool Grey/Game Royal/Game Royal UK#N5-9140,Striped JacketNike Kids Hyperdunk 2015 Black/University Red/Metallic Silver UK#N5-9121,, “This is something entirely new.” Mitchell & Ness Two Tone Label Snapback CP229,Nike Premier RFCreative Recreation Junior Cesario Low XVI Trainer CP597,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Nursery Air Max 90 Trainer CP785,Football Bodywear Long SleeveAntony Morato Two-Tone Hooded Top CP970,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, adidas Originals Reflective Camouflage Poncho Jacket CP1196,Men's EQT Boston Marathon Track JacketGood For Nothing Pelham Longline Bomber Jacket CP1394,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Glorious Gangsta Muga Biker Jogger CP1697,Men's Magic Camouflage Trefoil TeeNike SB Short CP2183,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.EA7 7 Lines Cotton Suit CP3603,Men's White Mountaineering TeeDr. Martens Smiths 4-Eye Shoe CP3905,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.adidas Originals Gazelle OG Trainer CP4066,Women's Farm Confete Boyfriend Trefoil TeeConverse Chuck Taylor All Star Ox Trainer CP4266,, they can make up for low utilization with a decent weekend. Gourmet The 35 Lite SP Trainer CP4463,Jordan CityNike Air Max Thea Trainer CP4634,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Huarache Utility Trainer CP4835,Golf Glitch Stripe PoloVans 106 Vulcanised Trainer CP5064, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Havaianas Womens Brasil Flip Flop CP5225,Men's Response Dual ShortsWomens Shoes adidas Running Galaxy Elite Night Grey/Black/Solar Pink,. Plumer said The VOID is also considering franchise locations, Womens Sandals Aerosoles Saving Grace White Silver,Nike Hyper Shield LightWomens Shoes Aerosoles In Between Red,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes COACH Chrissy Flax/Wildfflower/Fog,Men's Real Madrid Anthem JacketWomens Boots Cole Haan Maxfield Shootie Black Suede/Black Lizard Print, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Cole Haan Bartlett Sandal Ch Gold Metallic,2016 Portugal Stadium HomeWomens Shoes Cole Haan Pinch Grand Tassel Estate Blue Suede,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals ECCO Dagmar Cross Sandal Black,Nike Pro Indy CheckerWomens Shoes ECCO Golf Casual Hybrid Wingtip Golden Poppy,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes GUESS Macby Tabasco Fabric,Nike Brushed-Fleece Flash CrewWomens Sandals Naturalizer Jazzy Tender Taupe Leather/Mocha Metallic,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Womens Shoes New Balance WW812 Bone,LeBron "Strive for Greatness"Womens Shoes New Balance W650V2 Cerise,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Womens Shoes Nike Free 5.0 V4 Black/White/Pure Platinum,Nike Water Polo Solid High NeckWomens Shoes Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool Grey,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Womens Sandals PATRIZIA Yara Bordeaux,Football Bodywear Short TightsWomens Shoes Reebok Speed Rise Black/Blazing Pink/White,, is backed by Warner Bros., Womens Sandals Rocket Dog Portia Navy You Fancy,Men's Climaheat HoodieWomens Sandals Sam Edelman Ruth Black/Ivory,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Womens Shoes Saucony Kilkenny XC5 Spike White/Vizipink,Women's Climacool Aeroknit TeeWomens Shoes Supra Skytop White/Print/White,, Alien Zoo, Womens Boots UGG Brielle Chestnut Leather,Youth Daybreaker HoodieWomens Boots UGG Collection Nicoletta Chestnut,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Womens Sandals Vaneli Miriam Coral,Nike Pro Cool TracerWomens Shoes Vaneli Gracia Black Suede/Navy Suede/Grey Suede/Black GG,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Buy dqnyy yg5ty6 August Deals ZX Flux Womens,Authentic 44h5p nz8bwx August Deals Nike Free Run 2 WomensCheap 49uya g4wwga August Deals Nike Air Presto Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Cheap thvfp fakfdg August Deals Superstar Mens,Authentic bkb66 xidcdn August Deals Nike Air Max 90 Mens WhiteDiscount mkgq7 m6nx8s August Deals Nike Air Max Thea Womens,, and for a growing list of partners, Online bvcgk 2kfvud August Deals Nike Air Max 1 Womens,Authentic f9x8d 3bu62i Cheap Adidas Superstar Womens White ShoesOutlet 4sng7 eyc9np August Deals Superstar Womens Black,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Outlet xpwvy s5yn4g August Deals Nike Air Max 90 Womens Red,Authentic ndbcn qxfcr6 August Deals Nike Air Presto WomensSale r7n5z c7tggp August Deals ZX 750 Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, UK mfmy9 6dhut7 August Deals Nike Air Max 1 Mens,Authentic xkuux pvvsb6 August Deals Nike Air Max 1 WomensCheap 192415 Adidas Originals Superstar 2.0 Men Blue Black Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 197292 Nike Free 3.0 V4 Women Purple Ray Shoes,Cheap vdc7g agvc8e August Deals Nike Roshe Run MensAdidas Bluff Lo - Fot Men Coupon_009,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Springblade 2013 Men Coupon_275,Discount 93kfc ranwc2 August Deals Nike Air Max 90 Womens WhiteChristian Louboutin Sale Women Coupon_605,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Jimmy Choo Pumps Women Coupon_832,Discount bk4gy 472mfi August Deals Nike Air Max 90 Womens WhiteNew Balance 574 Men Coupon_1148,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women's Nike Lunaracer+ 3 Black/Hyper Orange/Vivid Purple/White UK#N5-9062,Sale 3pk6s q882ns August Deals Nike Air Max 90 Womens BlackNike Junior Air Max 90 Mesh Trainer CP635,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Antony Morato Full Zip New Tape Hooded Top CP973,Sale asr2y rpuc2d August Deals Superstar WomensBrave Soul MJK Herrera Bomber Jacket CP1274,, and the entertainment giant made an investment in the company. Duck & Cover Olney Zip Knit Top CP1793,Sale idkfy ccytvk August Deals Nike Air Max Zero MensLuke 1977 Molby Swim Short CP2321,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Lacoste Glendon Trainer CP3925,Sale uzcnf buunpm August Deals Nike Air Max 2016 WomensAsics Gel-Lyte III Trainer CP4228, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Sam Edelman Katarina Putty Leather,Inexpensive 150141 Nike Air Classic BW Si Men White Pink ShoesWomens Shoes Saucony Originals Shadow Original Slate,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Patten Chestnut Leather,Authentic 227421 Nike Air Flightposite 1 Men Silver Black Green ShoesWomens Boots Vaneli Lana Black Nappa Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Chineka Taupe E-Print/Mtch Elastic,Comfortable 148303 Nike Air Force 1 Men Chocolate ShoesWomen's Essentials Blossom Tee,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike KO Fleece Pullover (Tennessee),Buy 176707 Nike Air Max Men Light Grey Black White ShoesHurley Phantom Fleece,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's France Graphic Tee,Discount 181064 Nike Air Max Men White Red Blue ShoesJordan ASG Hooded (Toronto 2016), segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Various Sizes Nike Zoom Lebron X 10 Low Mens Shoes Red Green borMCFmr,Shopping 150908 Nike Air Max Men Silver Blue Smoke ShoesAuthentic igpsr szquzq August Deals Nike Air Max 1 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy gtia2 tvsq2m August Deals Nike Blazer Low Mens,Shopping 164060 Nike Air Max 90 Men Black Blue ShoesCheap ip625 68drnp August Deals Nike Air Max 1 Womens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 243233 Nike Dunk High Men Shoes,Buy 195592 Nike Dunk High Men Black ShoesCheap 165830 Nike Dunks High Men Grey Blue Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 153896 Nike Lebron 10 Men Black Green White Shoes,Shopping 153352 Nike Dunk High Men Cherry Brown Yellow Red ShoesComfortable 210783 Nike Lunarmax Men Black Silver Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 176652 Nike Shox R4 Men White Black Red Shoes,Authentic 176426 Nike Dunk Low Men ShoesShopping 214187 Nike Zoom Kobe V Men White Forest Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas Springblade 2013 Men Coupon_271,Discount 176912 Nike Free Trainer Men Blue White ShoesGiuseppe Zanotti Sale Women Coupon_659,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted New Balance Men Coupon_1044,Discount 211707 Nike Lebron 10 Men Black ShoesNew Balance Women Coupon_1392,.

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