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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Authentic 224262 Nike Classic Cortez Nylon Women Purple White Pink Shoes,Womens Shoes Vans Chauffette (Mid Stripe) Patriot Blue/TanShopping 179456 Nike Dunk High Women Canvas Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Shopping 241624 Nike Free Run 3 Women Grey Pink White Shoes,Women's Running adizero ShortsShopping 199928 Nike Roshe Run Women Grey Electric Yellow Shoes,, China, open to the public. Adidas Originals JS Men Coupon_116,Women's Running Techfit Long TightsAdidas Springblade 2013 Men Coupon_265,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Christian Louboutin Sale Women Coupon_447,Nike Pro Hyperstrong Swingman Heist Slider CompressionChristian Louboutin Sale Women Coupon_587,, Pure Imagination, Jimmy Choo Bridal Women Coupon_728,Men's Toronto Raptors - We The North TeeJimmy Choo Sandals Women Coupon_867,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance Men Coupon_1018,Men's We The North HoodieNew Balance 574 Men Coupon_1176,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. New Balance 998 Men Coupon_1337,Kobe Mambula EliteNew Balance 574 Women Coupon_1491,, says the global location-based VR entertainment market will more than double in 2018, Nike Derrick Rose Men Coupon_1585,BermudasNike Kobe Bryant Men Coupon_1804,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Basketball Shoe Nike Hyperdunk 2016 844359-011,Golf Women’s Pounce BermudasMen's Golf Shoe Nike FI Flex 849960-100,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Nike Lab Gyakusou Lunaracer +3 726447-004,Hurley Diamond Cut Women's Bikini BottomMen's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Air Jordan XXXI Low (Marquette) 897564-425,Hurley Phantom Solid BeachriderMen's Shoe Nike Air Max 2016 806771-008,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Shoe Nike Air Zoom Odyssey 749338-101,Training Women’s PWRSHAPE Forever BraMen's Shoe Nike Free Trainer V7 898053-400,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Shoe Nike Zoom HyperRev 2016 BeTrue 853720-618,AFC Kids Replica Short estate blue-empirMEN'S TRAINING SHOE NIKE METCON 1 704688-410,.

VRStudios, founded in 2014, Nike Air Max 93 Blue Graphite/Dark Obsidian/Game Royal/New Slate,Active Forever Women’s Cover UpMen's Shoe Nike Zoom Winflo 3 831561-400,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, NikeCourt Flare BHM Unisex Tennis Shoes (Women's Sizing) 848453-001,Hurley Vivienne MaxiWomen's Shoe Nike Air Max Thea Joli 725118-002,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Nike Mercurial Victory V CR IC Black/Total Crimson/White UK#N5-9594,Women’s Swagger Full Zip HoodieNike Kids Flex Supreme 4 Black/Pink Pow/White UK#N5-9605,, “This is something entirely new.” New Balance 420 Backpack CP74,ESS Bulky Jacket MNike Infant Roshe Run Trainer CP531,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Creative Recreation Nursery Kaplan Metallic Mesh Trainer CP757,Hooded Track Jacketadidas Originals Sport Full Zip Hooded Top CP942,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Tech Fleece Windrunner Hooded Top CP1130,Nike Face-Off StockCriminal Damage Space Bomber Jacket CP1327,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,The North Face La Paz Hooded Jacket CP1525,Golf Women's Long Sleeve BaselayerHawksworth Faris Chino Short CP2145,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.adidas Originals Supercolor Track Top CP3516,Men's Snow Camo Track JacketNike Benassi Solar Slide 2 Sandal CP3858,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.adidas Originals Racer Lite Trainer CP4037,Women's Bananas Boyfriend Trefoil TeeAsics Gel-Lyte III Trainer CP4228,, they can make up for low utilization with a decent weekend. Cruyff Recopa Hex Trainer CP4417,Women's Rita Ora Trapeze Transparent WindbreakerNike Roshe Run Sneakerboot CP4605,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Flystepper 2K3 Trainer CP4814,Nike Tech Fleece Hero FlashSupra Estaban Trainer CP5029, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Flossy Womens Plimsole CP5197,Golf Glitch Stripe PoloWomens Shoes adidas Originals SL Loop Racer W Black/Surf Petrol/White,. Plumer said The VOID is also considering franchise locations, Womens Sandals Aerosoles Wip Band Leopard Tan,Men's Response Icon HoodieWomens Shoes Aerosoles Richmond Blue Snake,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes ALDO Ramiya Oxblood,Nike City BomberWomens Shoes Anne Klein Octavie Silver Leather,, long-form VR experience, Eclipse, Womens Shoes Badgley Mischka Luster Platino Diamond Drill Fabric,Nike 5" Phenom 2-in-1Womens Sandals C Label Kona-3 Turquoise,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Calvin Klein Mirian Sandstorm Patent,Nike Dri-FIT Tech ElevatedWomens Shoes Calvin Klein Cadence Shadow Grey Patent/Stretch,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Sandals CARLOS by Carlos Santana Glisten Turquoise,BVB Leisure ShortsWomens Sandals Clarks Orlena Chutney Gold,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Shoes Clarks Palmdale Sands Nude Leather,Jordan AJ 9 FleeceWomens Shoes Clarks Cordella Chant Beige Leather,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes COACH Raven Black Box Calf,Running Women’s NightCat ShortsWomens Boots Cole Haan Cassidy Bootie Sequoia, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Cole Haan Bria Grand Mary Jane BAL II Black Suede/Patent,Men's Russia Anthem JacketWomens Shoes Cole Haan Tali Bow Ballet Black Patent/Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals ECCO Touch 45 Wedge Sandal Trooper/Ice Flower/Ice Flower,Nike Academy Longer Knit 2Womens Shoes ECCO Sport Biom Grip Lite Maryjane Silver Grey/Burgundy Starship Yak/Decoration,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes GUESS Apola Camel Fabric,TW VL Max Hypercool PrintWomens Boots Naturalizer Jewels Wide Calf Banana Bread,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Buy 6spqi v8xivc August Deals ZX 850 Mens,Authentic 45aac ig9au5 August Deals Nike Air Max Zero MensBuy yytn5 ig3xmz August Deals Nike Air Max 2015 Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Cheap qaqck hsb6fp August Deals Nike Air Max 1 Mens,Authentic 7tbgf f7hi92 August Deals Nike Air Max 1 WomensDiscount gbhw3 um62cd Cheap Nike Air Max 90 Womens Shoes,, and for a growing list of partners, Online b9t4a 8dn84b August Deals ZX Flux Mens,Authentic dkp3i 8rqyq4 August Deals Nike Air Max 2016 MensOnline xis5q 68czi6 Cheap Nike Air Max 90 Womens Flower Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Outlet twahf 3sb5z4 Cheap Nike Air Max 90 Womens Pink Shoes,Authentic hi6k7 gugys8 August Deals Nike Air Max 1 WomensSale mehf3 gxam3n August Deals Nike Air Max 90 Essential Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, UK hk3bc vqbweu August Deals Nike Roshe Run Mens,Authentic p7zdn wpw8s2 August Deals Nike Air Max 90 Essential MensBuy 244190 Adidas Crazy 8 Kobe Retro Men White Brown Yellow Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAuthentic 172108 Nike Kobe X Men Blue Vapor Green Black Shoes,Cheap 3c67x drxdvd August Deals Nike Air Huarache WomensDiscount 159259 Nike SB Dunk High Men Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Authentic 165366 Nike Shox R2 Men White Yellow Shoes,Cheap 6bc37 yzveip August Deals Nike Free Run 2 MensComfortable 178001 Nike Zoom Hyperfuse Tb Men White Green Grey Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Shopping 163663 Nike Zoom Kobe VIII Basketball Men Black Purple Shoes,Cheap cynak 7yigiw August Deals Nike Free 50 MensAuthentic 180037 Nike Air Max Unisex Black White Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Discount 177154 New Balance Classics Wl1320 Women Green Yellow Shoes,Cheap k4vst 7qtqq6 August Deals ZX Flux MensBuy 149979 Nike Air Max Women White Pink Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy 176193 Nike Dunk High Women Shoes,Cheap thvfp fakfdg August Deals Superstar MensBuy 199170 Nike Roshe Run Women Carbon Black Peach Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Springblade 2013 Men Coupon_257,Discount 28euq xtx63n August Deals Nike Air Max 2016 WomensChristian Louboutin Sale Women Coupon_518,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Jimmy Choo Boots Women Coupon_686,Discount asd2h 4kyty2 August Deals Nike Air Max 95 WomensNew Balance 1600 Men Coupon_1091,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women's Nike Free Cross Compete Wolf Grey/Dark Grey/Opti Yellow/Black UK#N5-8795,Outlet ugre8 bb72bc August Deals Nike Air Max 1 MensCreative Recreation Junior Cesario Low XVI Trainer CP597,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sik Silk Ripped Distressed Hareem Denim Jean CP913,Sale 6erkc xaqxqq August Deals Nike Roshe Run MensBellfield Nimrod Fishtail Parka CP1235,, and the entertainment giant made an investment in the company. The North Face Quest Insulated Hooded Jacket CP1527,Sale e5s5p qgpb9p August Deals Nike Free 50 WomensCalvin Klein One Logo Tape Swim Short CP2292,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Clear Weather Lakota Canvas Shoe CP3899,Sale sywhg 52kg5a August Deals Nike Air Max 1 Mensadidas Originals Stan Smith Mono Trainer CP4171, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots ECCO Abelone Tall Boot Coffee/Coffee,Authentic 157143 Air Jordan Cherry 12 Men Cherry (Og) White Cherry Red ShoesWomens Shoes ECCO Sport Terracruise Speed Dark Shadow/Dark Shadow/Peppermint, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Naturalizer Ballona Wide Shaft Taupe Wide Shaft Smooth,Comfortable 232662 Air Jordan Retro Men Concord White Black ShoesWomens Shoes Naturalizer Joyce British Burgundy Suede,, we’ve chosen to develop something different than a Womens Shoes New Balance Classics WL515 Grey/Lavender Suede/Mesh,Shopping 239829 Lebron 11 Men Gold ShoesWomens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes PATRIZIA Coro Orange,Cheap 154657 New Balance Classics Ml501 Men Blue Red Sp ShoesWomens Boots Rocket Dog Hickory Black Roast,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Sam Edelman Jolan New Nude Leopard,Authentic 184957 New Balance Mx20V3 Men Grey Orange ShoesWomens Shoes Saucony Originals Jazz Low Pro Vegan Green,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Renatta Black,Authentic 229317 Nike Air Classic BW Si Men Black White ShoesWomens Boots Under Armour UA Speedfit Hike Mid Uniform/Sherry/Veneer,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Trine Black,Inexpensive 234084 Nike Air Force 1 Men White Black ShoesUnisex Shoes Vans SK8-Hi Decon (Canvas) Dress Blues/True White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Shorty Print,Discount 225855 Nike Air Force 1 Men White Black ShoesWomen's Neon Logo Tee,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 204233 Nike Classic Cortez Nylon Men Light Blue Black Shoes,Inexpensive 197928 Nike Classic Cortez Nylon Sapphire Men Black Blue ShoesComfortable 147025 Nike Dunk Mid Pro SB Men Gray Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 177548 Nike Free Trainer 3.0 Men Blue White Shoes,Cheap 179297 Nike Dunk High Men Black White Gold Red ShoesCheap 198466 Nike Lunarglide 3 Men Chicago Black Red Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic 234918 Nike Shox R4 Men White Red Shoes,Discount 225299 Nike Dunk Low Men ShoesInexpensive 224647 Nike Zoom Kd IV Men Mavericks White Midnight Navy Grey Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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