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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Paul Rodriguez CTD Trainer CP4606,Womens Boots Vaneli Monida Dark Grey Suede,Nike Hyperfresh Trainer CP4771,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Superga 2750 Cotu Classic Trainer CP5005,Womens Sandals Vaneli Bryce Black Nappa Leather,Dr. Martens Womens Polley T Bar Shoe CP5248,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas Outdoor Boat Slip-On Sleek Mid Grey/Dark Grey/Flash Red,Womens Sandals Vaneli Baina Black Ferns Patent,Womens Sandals Aerosoles Say-Yes White Combo,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots ALDO Arielle Cognac,Womens Shoes Vaneli Marjory Taupe Miniliz,Womens Boots Anne Klein AKCuthbert Black Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Anne Klein AKAppeal Off-White Multi Fabric,Womens Shoes Vaneli Akila T.Moro Ecco Suede/Dark Brown Saffiano Royal 85,Womens Shoes Badgley Mischka Pearla Antique Gold Satin,.

VRStudios, founded in 2014, Womens Boots Calvin Klein Jeans Geana Dark Brown Goat Alaska,Womens Shoes Vaneli Arlen Brown Miri Velvet/Mtch Gross Grain,Womens Shoes Calvin Klein Gerica Black Classic Snake,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots CARLOS by Carlos Santana Gramercy Black,Womens Shoes Vaneli Lasia Black E-Print,Womens Boots Clarks Kearns Flame Burgundy,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Cole Haan Juliana Low Sling 45 Natural Snake Print,Hurley Phantom Hyperweave,Womens Shoes Cole Haan Tali Grand Lace Wedge 40 Fuchsia Leather,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals ECCO Sport Cruise Catalina Sandal Moonless/Dark Shadow/Coral,Nike Pro Cool Compression,Womens Sandals GUESS Jasper Gold,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots Hunter Original Refined Gloss Thundercloud,Nike Engineered Half-Zip,Womens Shoes Naturalizer Prissy White Leather,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes New Balance WX813v3 Black/Pink,Nike AW77 Shoebox Full-Zip,Womens Shoes Nike Free 5.0 TR Fit 4 White/Metallic Silver/Metallic Silver,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Flex Trainer 5 Black/Vivid Purple/Bright Grape/Metallic Silver,Nike Tech Knit Windrunner,Womens Sandals PATRIZIA Vaciller Black,, “This is something entirely new.” Womens Shoes PUMA Pulse FLEX XT Matte Italian Plum/Lipstick Red,Men's Trefoil Tee,Womens Boots Rocket Dog Huxley Black Spartan,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Sam Edelman Tyra Black,Women's Soccer Tribal Tee,Womens Shoes Sam Edelman Nadine Midnight Confetti Glitter,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Superga 2750 Pail COTW Silver,Men's Response Dual Shorts,Womens Boots UGG Denhali Lodge Leather,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Shoes UGG Camellia Ash Suede,Nike 5" Distance,Womens Sandals Vaneli Barrett Natural Cork/Gold Hardware,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Berry Navy Ecco Suede,Football Goalie’s Padded Tight Shorts,Womens Shoes Vaneli Tany Peonia Pink Suede,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Vapor Speed,Kids X Logo Tee,Italia Rain Jacket,, they can make up for low utilization with a decent weekend. Golf Tailored Rib Polo,Nike Pro Classic,VfB Stuttgart Replica Shorts,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike "No Talk",Kobe 24,Youth Training Track Suit, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale Trade Nike Kobe VII(7) For Men in i7Zoh1dx,NikeCourt Challenger Premier Crew,Authentic f5gkw rdic52 August Deals Superstar Womens,. Plumer said The VOID is also considering franchise locations, Buy 96y8y cnzg7s August Deals Nike Roshe Run Womens,Men's Standard 19 2.0 Tee,Buy zzbzg gkgfwr August Deals Nike Air Max Thea Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes ECCO Golf Biom Hybrid White/Lime Punch,Authentic 169907 Nike Air Max Men Black Green Shoes,Womens Boots Naturalizer Ballona Taupe Smooth,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Naturalizer Kana Ginger Snap Leather,Cheap 147924 Nike Air Max Men Grey Purple Shoes,Womens Shoes New Balance Classics WL515 Tropical Green Synthetic,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,Discount 220113 Nike Air Max 1 Hyperfuse Men Grey Green Shoes,Womens Shoes PUMA Cell Riaze TTM Quarry/Micro Chip,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 190908 Nike Air Penny V Men Tour Yellow Black Grey Shoes,Comfortable 196950 Nike Shox Conundrum Men White Black Shoes,Buy 225766 Nike Dunk Low Men Black White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Zoom Elite 8 Mens White/Dark Grey/Black/Pure Platinum Running Shoes V90885,Authentic 151569 Nike Free 3.0 V2 Women Orange Grey Shoes,Nike Air Max Thea Womens Metallic Silver/Pure Platinum/White/Silver Running Shoes V63657,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike Air Max Siren Print Black/Cool Grey/Total Orange/Wolf Grey UK#N5-9153,Comfortable 163023 Nike Lunar Eclipse Women Black Red Shoes,Calvin Klein 1 Pack Linear Cotton Trunk CP405,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Glorious Gangsta Tagara Demin Jeans CP848,Adidas Bounce Titan 2013 Men Coupon_046,Bellfield Salford Shiny Parka Jacket CP1231,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Junior Air Max 95 Trainers CP676,Adidas Porsche Design VI Men Coupon_209,Toms Classic Slip On Espadrille CP3806,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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