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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Cheap 158568 Nike Zoom Kobe IV Men Black Blue Yellow Green Shoes,Men's Running Fill TeeShopping 205637 Nike Shox R4 Men Black White Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Shopping 181728 Air Jordan 11Lab4 Unisex Red/White Shoes,Men's Prism Trefoil TeeDiscount 158846 Nike Roshe Run Unisex Dark Blue White Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Cheap 224672 Air Jordan 4 Retro Women White Military Blue Grey Shoes,Men's Manchester United FC TeeBuy 212863 New Balance M890V4 Women Silver Blue Shoes,). Inexpensive 180621 Nike Air Force 1 Women Pink Hulk Shoes,Men's Snow Camo Track JacketInexpensive 237356 Nike Air Max 90 Women Red White Shoes,, VRcades, Shopping 165048 Nike Classic Cortez Nylon Qs Aloha Women Black Shoes,Men's Street Essentials HoodieShopping 228558 Nike Free 3.0 V2 Women Grey Orange Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Buy 238517 Nike Free Run 3 Women Grey Fireberry Shoes,Men's Trefoil HoodieCheap 192684 Nike Zoom Kobe VI Women Red Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. MEN'S NIKE AIR ZOOM ELITE 8 748588-020,Hurley Dri-FIT ChinoMen's Shoe Jordan Jumpman Team II 819175-417,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Air Max Excellerate 4 806770-666,Nike Intentional Open-Hem FleeceMen's Shoe Nike Duel Racer 918228-101,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Nike Metcon 2 Amplify 819902-704,Golf GT Colour Block Fade PoloMen's Shoe Nike Zoom Train Toranada 835657-560,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women's Shoe Nike Air Zoom Vomero 11 818100-405,Women's adistar Three-Quarter TightsAdidas Rose 4.5 Boys Toddler Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44484,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas D Lillard 1.0 Boys Grade School Frozen Blue/Scarlet/Blue Basketball Shoes V54105,Nike Energy Element BTC PulloverNike Roshe One Boys Grade School Gym Red/Dark Grey/White Running Shoes V57325,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Havaianas Infant Brasil Logo Flip Flop CP522,Stripe 1515 Boxer Shorts 2 PackConverse Nursery Chuck Taylor All Star Ox Trainer CP730,, “This is something entirely new.” Antony Morato Full Zip New Tape Hooded Top CP973,Women’s Metallic ShortsOriginal Penguin Backford Hooded Top CP1140,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Criminal Damage Ninners Reflective Hood Puffer Jacket CP1326,Men's Germany Anthem JacketThe North Face Nuptse 2 Jacket CP1534,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.adidas Originals Tubular X Trainer CP4184,Nike Pro Fierce StarglassCriminal Damage Python High Trainer CP4383,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike MD Runner Trainer CP4590,Women’s Statement Sweater DressNike Air Flight Huarache Trainer CP4772,, they can make up for low utilization with a decent weekend. Reebok Classic Leather Casual Trainer CP4982,Nike Epic Block Fold-OverFlossy Womens Plimsole CP5189,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes adidas Zero Bounce Clear Onix/Sun Glow/Grey,Nike Legend Zen V-NeckWomens Boots Aerosoles Color Range Grey Combo, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Aerosoles Gondola Brown,Nike BlockWomens Shoes ALDO Nean Silver,. Plumer said The VOID is also considering franchise locations, Womens Sandals Anne Klein Cailina Navy/Navy Synthetic,Nike GladiatorWomens Shoes Anne Klein Petrica White Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Discount 240973 Nike Air Flightposite 1 Men Purple Black Shoes,Cheap ihy8z nuzag6 August Deals Nike Air Max Thea MensInexpensive 206992 Nike Air Griffey Max II Men Grey Orange Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Buy 209603 Nike Air Max 180 Men Black Shoes,Cheap t9svr quphgs August Deals Nike Roshe Run WomensComfortable 245245 Nike Air Max 90 Men White Grey Blue Black Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAuthentic 245936 Nike Shox Qualify Men Grey Black Shoes,Discount r748v qs44ub August Deals Nike Air Max 2015 MensCheap 210181 Nike Zoom Hyperfuse Low Men Steve Nash Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Discount 211535 Onitsuka Tiger By Asics Mexico 66 Men Red Wine Shoes,Discount tfqms 3p2z8b August Deals ZX 700 MensDiscount 170356 Nike Zoom Kobe V Men White Red Black Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Buy 231050 New Balance Classics Wl574 Women Pink Shoes,Discount z2zxw 3v8dnm August Deals ZX Flux WomensDiscount 240912 Nike Air Max Women White Pink Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Buy 227464 Nike Free 3.0 V4 Women Red Gold Purple Shoes,Online bmda8 y825yx August Deals Nike Air Max Tavas WomensInexpensive 211924 Nike SB Dunk Low Women White Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Springblade 2013 Men Coupon_270,Online haqp5 pzpxcz August Deals Nike Air Max 90 Mens BlackChristian Louboutin Sale Women Coupon_539,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Jimmy Choo Pumps Women Coupon_815,Online qinbz 8n5syh August Deals Nike Air Max 90 Mens BlackChristian Louboutin Sale Women Coupon_607,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, New Balance Women Coupon_1392,Online wx9gu zguhan August Deals Nike Air Max 90 Essential MensNike Derrick Rose Men Coupon_1667,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Ellesse Pavia Cup Trainer CP4441,Authentic 236836 Adidas Springblade Razor Men Grey Fluorescent Green ShoesNike Zoom Stefan Janoski Leather Trainer CP4722, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots UGG Jo Chocolate,Comfortable 195941 Nike Air Max Men Yellow Blue ShoesWomens Sandals UGG Jazmine Metallic Chestnut Gold Coast Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Vaneli Borea Black Patent,Discount 167219 Nike Air Max 90 Men Black Yellow ShoesWomens Shoes Vaneli Louise Navy Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Active Bathrobe,Authentic 210484 Nike Air Max 90 Men Black Green ShoesJordan Sublimation Printed,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Pro Hypercool Allover Print,Inexpensive 147945 Nike Air Max 90 Men White Grey Black ShoesNike 9" Volley Camotion Wave,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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