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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Clarks Originals Womens Desert Aerial Boot CP5138,Womens Shoes Vaneli Sebelie Sandra Loc Tort Patent/Black Mag Patent,Womens Shoes adidas Barricade V Classic Silver Metallic/White/Midnight Indigo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Aerosoles Make Two Tan,Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals ALDO Lareani Black,Womens Shoes Vaneli Darcy Black Suede/Matching Elastic,Womens Shoes Anne Klein AKPrisha Black Twinkle,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Boots Clarks Kacia Alfresco Black Leather,Nike Elite Shooting,Womens Sandals Clarks Amelia Joyce Navy Floral,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Clarks Cleaves Vibe Black Leather,Training Women’s PWRSHAPE Forever Bra,Womens Sandals COACH Cottage Carmine Soft Vegan Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Hurley Icon Pullover,LeBron Teleport,Men's Street Essentials Tee,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike 3" Essential,NikeCourt Crew,Nike Squad Tech,, they can make up for low utilization with a decent weekend. Running Women’s NightCat Tights,Women's adidas STELLASPORT Sport Tights,Various Sizes Adidas Ledge Low St Shoes Men White Yellow White xR56rfy6,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 55he6 67t6i8 August Deals Nike Air Max Tavas Womens,Nike Motion Cover-Up,Authentic tzxtd 2bhug3 August Deals Superstar Womens Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy gveuk azg9ru August Deals Nike Air Max 2015 Womens,Various Sizes Converse All Star Chuck Rainbow Low-Top Black Canvas Shoes iFpM7r9q,Cheap aypg4 gw2q33 August Deals ZX 700 Mens,. Plumer said The VOID is also considering franchise locations, Cheap z39r9 a5yh4z August Deals Superstar Womens,Wholesale Trade Nike Air Max 1 Men's Running Shoe Wolf Grey/White-Red djMj0K2H,Discount sihqt be6t67 August Deals Nike Air Max Thea Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Sandals Clarks Hayla Cavern Red Leather,New Balance Women Coupon_1349,Womens Shoes Clarks Cala Dor Navy Leather,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Cole Haan Carlyle Dress Boot Black,New Balance 574 Women Coupon_1485,Womens Shoes Cole Haan Hollis Sandal Black, will Womens Shoes ECCO Taisha Black,Nike Derrick Rose Men Coupon_1618,Womens Shoes Hunter Original Tour Ballerina Raspberry, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes New Balance WW928 Tan,JORDAN FLIGHTFLEX Black/Black/Black,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Pure Platinum/Cool Grey/Pink Pow/Fireberry,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals PATRIZIA Moa Orange,Men's Firm-Ground Soccer Cleat Nike Mercurial Vapor X Leather FG 747565-001,Womens Boots Rocket Dog Hallie Brown Galaxy,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Sam Edelman Liam Modern Ivory,Men's NIKE FREE 4.0 FLYKNIT 717075-002,Womens Boots Timberland Averly Lace Chukka Dark Brown Forty Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes UGG Catrin Crochet Black/Textile/Nubuck,Men's Running Shoe Nike Air Zoom Elite 8 748588-001,Womens Shoes Vaneli Easily Roccia Whip Snake, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike II,Men's Shoe Air Jordan XXXII Low "Bred" AA1256-001,Nike Premier RF, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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