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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Y3 Desert Boost Trainer CP5133,Womens Shoes Vaneli Trypsy Black Suede/Elastic,Womens Shoes adidas Court Stabil Black/White/Shock Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Aerosoles Calendar Black,Womens Shoes Vaneli Matilda Blue Jeans/Natural Cork,Womens Shoes Aerosoles Softball Grey,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ALDO Galenadda Bone,Womens Shoes Vaneli Adella Grey E-Print/Matching Elastic,Womens Shoes Anne Klein Rylie Cafe Latte Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Badgley Mischka Pixel Berry Satin,Womens Shoes Vaneli Bonie Black Suede/Gold Studs,Womens Shoes C Label Alamo-2 Brown,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Calvin Klein Jeans Opel Black Vachetta Leather,Unisex Shoes Vans Brigata (Leather/Plaid) Estate Blue/Potting Soil,Womens Shoes Calvin Klein Darielle Shadow Grey,.

VRStudios, founded in 2014, Womens Boots Clarks Purity Frost Black Suede,KD Elite,Womens Sandals Clarks Breeze Mila Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Clarks Un Swan Black Combination Leather,AFC Kids Replica Short estate blue-empir,Womens Sandals COACH Marla Chalk,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Greens,Hurley Julian Snapper Premium,Women's College Jacket,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike 7" Phenom 2-in-1,Nike Tech Knit Top,2016 FFF Stadium Away,, they can make up for low utilization with a decent weekend. Brazil CBF Elite Revolution Woven 3,Women's Logo Tee,UK Sale Nike Air Jordan 1 I Mens Shoes High 2012 Blue 4ggGX1kG,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 7svxp efszgp August Deals ZX Flux Mens,UK Outlet Store 2012 Nike Free Run+ 2 Womens Running Shoes Grey Blue Pink pTaALWOT,Authentic sq2i8 cr9kr3 August Deals ZX Flux Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy i4tt8 qfcdfn August Deals Superstar Womens Pink,Various Sizes Converse Chuck Taylor All Star Hi-Top Time Turnnel Black Leather Canvas Shoes ppqCY6Ac,Cheap e6kek nzifur Cheap Adidas Superstar Womens Shoes,. Plumer said The VOID is also considering franchise locations, Discount 3fppm p83kxg Cheap Adidas Superstar Womens Shoes,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Glowing Silver Grey Pink Green nWW5JgPj,Discount rvcg8 e3gitn August Deals Nike Free 50 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike SB Skyline Overlay Hooded Top CP1134,Buy 165124 Adidas Originals Campus II Men Brown Shoes,Luke 1977 Fluff Nut Bomber Jacket CP1446,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nicce Loopback Fleece Short CP2164,Shopping 165155 Air Jordan 10 (X) Retro Men White Red Light Steel Grey Shoes,Flossy Sax Mesh Plimsole CP3801,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance WC996v2 White,Discount 164889 Nike Air Max 90 Men Grey Blue Yellow Shoes,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Lava Glow/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals PATRIZIA Shuman Blue,Buy 223170 Nike Air Max Express Men Yellow Black Shoes,Womens Shoes PUMA Golf Monolite Cat Mesh Italian Plum/Purple Wine/Cayenne,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Rocket Dog Tictoc Black Space Rock,Authentic 165133 Nike Air Max Ltd II Men White Shoes,Womens Shoes Sam Edelman Arizona Greige Kid Suede Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 171928 Nike Kd VI Men Shoes,Inexpensive 245388 Nike Shox Rivalry Men White Red Shoes,Cheap 184382 Nike Lunarglide 3 Men Black Orange Anthracite Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Kids Jr Mercurial Vortex II FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9465,Adidas Porsche Design G3 Men Coupon_163,adidas Originals Junior ZX Flux Trainer CP563,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Creative Recreation Estrada Pique Hooded Top CP1008,Asics Gel-Quik 33 Men Coupon_350,Foray Control Softshell Hooded Jacket CP1377,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Tech Fleece Short CP2190,Christian Louboutin Sale Women Coupon_534,Lyle & Scott Connell Twill Shoe CP3926,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Converse Chuck Taylor All Star High Trainer CP4305,Jimmy Choo Boots Women Coupon_678,Nike Free SB Nano Trainer CP4694,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Sam Edelman Laura Sterling,MEN'S NIKE ROMALEOS II POWER LIFTING Obsidian/Sport Red/White,Womens Shoes Timberland Brattleboro Perf Slip-On Wheat,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals UGG Chanez Black Leather,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-402,Womens Shoes Vaneli Marjory Black Miniliz, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Golden State Warriors Track Top,Men's Shoe Air Jordan 7 Retro 304775-123,Nike Windrunner Splatter, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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