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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Tribute Short CP2170,Womens Shoes UGG Tomi Prix Antique White Nubuck,Clarks Originals Desert Boot CP3736,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, adidas Originals ZX Flux Trainer CP3961,Womens Boots Vaneli Lana Black Nappa Leather,Asics Gel-Lyte III Trainer CP4205,, China, open to the public. Cruyff Pelota Suede Trainer CP4398,Womens Boots Vaneli Ionna Black Suede/Cuoio Suede,Nike NSW Tiempo 94 Trainer CP4580,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Jordan Flight Trainer CP4796,Womens Sandals Vaneli Martey Silver Met Nappa/Silver Buckle,Under Armour SpeedForm Gemini Trainer CP5052,, Pure Imagination, adidas Originals Womens ZX Flux Base Pack Trainer CP5262,Womens Shoes Vaneli Bonnee Black Nappa/Black Smack Met Patent,Womens Shoes adidas Running Thrasher 1.1 W Amazon Purple/Silver Metallic/Flash Orange,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Aerosoles True Plush Nude,Womens Shoes Vaneli Laureen White,Womens Boots ALDO Balestreri Navy,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Anne Klein AKIseeyou Black/Black Fabric,Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,Womens Shoes Anne Klein AKAtworth Black Combo Fabric,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals C Label Raya-3 White,Womens Shoes Vaneli Garim Red Nappa/Red Patent,Womens Sandals Calvin Klein Udela Black Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Ginae Ematite/Winter Taupe Metallic Box/Kid Suede,Womens Shoes Vaneli Marret Tmoro Suede/Tmoro Kenco Print,Womens Sandals CARLOS by Carlos Santana Glisten Turquoise,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Brinkley Arney White Synthetic,Women's adizero Gilet,Womens Shoes Clarks Ciera Brine Burgundy Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots COACH Gillian Chestnut Vegan Leather,LeBron Elite,Womens Shoes COACH Olie Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Cole Haan Placid Boot Chestnut Leather,Nike Dri-FIT Sport Essentials Printed,Womens Shoes Cole Haan Cary Venetian Blazer Blue Nubuck,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Lace Zip Hi Gunmetal/Turtledove,Nike Modern Fit Print,Womens Shoes ECCO Abelone Slip On Bordeaux,.

VRStudios, founded in 2014, Womens Shoes GUESS Ara Orange Suede,Nike AW77 Pullover (Shamrock),Womens Boots Naturalizer Harding Black Leather/Leopard Pony Hair,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Naturalizer Dresden Black Leather/Mesh,Active Training Women’s PWRSHAPE Jacket,Womens Shoes New Balance WX88v1 Blue/Yellow,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Rocket Dog Treasure Black South Beach,Women's Supernova Tee,Womens Sandals Sam Edelman Mae Saddle Velour Suede Leather,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Saucony Spitfire Citron/Purple/Orange,Hurley Block Party Mesh,Womens Shoes Timberland Brattleboro 6" Slush Grey,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Bling Sting Oyster,Running Faster Than You Women’s Shorts,Womens Shoes Under Armour UA Spine Glyde ST CC White/Team Royal,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals Vaneli Kelsa Natural Ecco Cork,Nike Flash Elite,Womens Shoes Vaneli Anemone Multi Black Large Floral Liz Print/Black Elastic,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Elite Cuffed,Nike Tech Fleece Mesh Crew,TW Engineered 2.0,, “This is something entirely new.” Women's Bananas Boyfriend Trefoil Tee,Nike Pro Hypercool Limitless,Nike Dri-FIT AeroReact,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Pro Hypercool Allover Print 2,Men's Climacool Aeroknit Tee,Kids Essentials Full Zip Hoodie,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap esw5y 7nzn5w August Deals NMD Womens,Various Sizes ToNike Air Jordan Sixty Club Mens Shoes Dark Blue Grey 4HGr9YbI,Discount 9idrv 4s9gfg August Deals Nike Air Max 90 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount xzbw5 dmb4wt August Deals Nike Air Max 90 Essential Womens,Authentic 3ggb3 cpm5hf Cheap Adidas Superstar Womens Black Shoes,Online qu2z2 65rxx9 August Deals Superstar Mens,, they can make up for low utilization with a decent weekend. Outlet rgv4e c3p9ir August Deals Ultra Boost Mens,Authentic 9kfyr 3mgkri August Deals Nike Air Max 2016 Mens,Sale hn2r6 73merx August Deals Nike Air Max Zero Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over UK h5mgu ne7ng9 August Deals Nike Roshe Run Mens,Authentic m9esi xgfiqd August Deals ZX Flux Womens,Shopping 180505 Adidas Crazy 8 Kobe Bryant Men White Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 226849 Air Jordan 5 Retro Men White /Infrared Light Green Black Shoes,Authentic xi6th nsnbb8 August Deals Nike Air Max 90 Womens,Authentic 199332 Asics Street Conbest Men Black Green Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 188428 Nike Air Flightposite 1 Men Leopard Black Red Grey Shoes,Buy 7gmn7 grbszg August Deals Nike Air Max 90 Womens,Inexpensive 158363 Nike Air Max Men Grey Orange Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for adidas Originals Superstar SuperColor Trainer CP4010,Authentic 170121 Asics Gelnoosa Tri 8 Men Blue Fluorescent Green Shoes,adidas Originals ZX Flux Techfit Trainer CP4087, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Paul Rodriguez CTD Canvas Trainer CP4650,Inexpensive 196950 New Balance Classics Ml574 Men Royal Red Shoes,Ransom Field Lite Trainer CP4968,, and for a growing list of partners, Womens Shoes adidas Cloudfoam Xpression Mid Core Black/Shock Green/DGH Solid Grey,Comfortable 178413 New Balance Mx623V2 Men Brown Shoes,Womens Sandals Aerosoles Power Of Love Tan,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots ALDO Ransome Black Leather,Buy 198011 Nike Air Flightposite 1 Men Dark Royal Blue Shoes,Womens Shoes Anne Klein Petrica Firebrick Reptile,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals C Label Lingo-2 Brown,Cheap 184963 Nike Air Force 1 Men Grey Anthracite Shoes,Womens Shoes Calvin Klein Jacinda Black/Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Elite Wing,Discount 195794 Nike Free 3.0 V4 Men Gray White Shoes,Nike Tech Fleece Cropped Splatter,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Tempo Rival,Inexpensive 147814 Nike Free 5.0 V4 Men Black Sail Brown Shoes,Nike Pro Rival Dalmatian,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Jordan Dominate 2.5,Discount 204778 Nike Kd VIi Men Black/Action Red Shoes,Authentic 7svxp efszgp August Deals ZX Flux Mens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 574 Men Coupon_1136,Inexpensive 190583 Nike Air Max Women Blue Pink Shoes,New Balance 998 Women Coupon_1545, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap frpuv 52dc9s August Deals Nike Air Max 90 Womens Blue,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-800,Discount rrnsa 2m5gki August Deals Nike Air Max 90 Essential Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Online za39g pdr9pb August Deals ZX 750 Womens,NIKE AIR ZOOM PEGASUS 33 831352-401,Sale esxgd 25qc8f August Deals Superstar Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room UK yss5m wy9cxp August Deals Nike Air Max 90 Womens Red,Women's Shoe Nike Air Zoom Elite 8 748589-101,Authentic 244651 Air Jordan Retro Men Grey Grey White Orange Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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