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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles Serenwipity Safari Print,Nike Bold Stripe,Womens Boots ALDO Ocoinia Black Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Anne Klein Grania Dark Brown,Nike Flex Knit Half-Zip,Womens Shoes Anne Klein Tapio Black Multi Synthetic,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots C Label Romo-9 Black,Hurley Dri-Fit Fleece Full-Zip,Womens Boots Calvin Klein Jeans Tanya Black/Natural,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Calvin Klein Calida Steel Metallic Box,BMW Motorsport Lightweight Jacket,Womens Boots CARLOS by Carlos Santana Emily Taupe,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Clarks Kearns Blush Burgundy Leather,Men's White Mountaineering Cardigan,Womens Shoes Clarks Gael Angora Brown Croc,.

VRStudios, founded in 2014, Womens Shoes Clarks Cordella Alto Orange Leather,Women's Snakeprint Dress,Womens Sandals COACH Pelican Fog Shiny Jelly,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Cole Haan Fulton Wedge Boot Chestnut,Golf Tech Polo,Womens Shoes Cole Haan Melrose Sandal Black Multi Calf,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Naturalizer Waverly Black Smooth,Running PWRCOOL Singlet,Womens Shoes New Balance W775V1 Nimbus Cloud,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes New Balance Classics WL574 Black/Blue Suede/Mesh,2016 Netherlands Stadium Home,Womens Shoes Nike Zoom Winflo 2 Dark Grey/Bright Crimson/Wolf Grey/Metallic Cool Grey,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Sandals PATRIZIA Vaciller White,STYLE Sweater,Womens Shoes PUMA PC Extreme Slip-on Clear Frost Grey,, overall, every single one of these experiences is any less than flat out amazing. Womens Boots Rocket Dog Fedele Chestnut Hush,Nike "Banner Year" (Villanova),Womens Boots Sam Edelman Rylan Rust Red,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Sam Edelman Britt Space Blue,Nike Pro HyperCompression Vapor Power 3,Womens Shoes Superga 2311 Stripedcotw Red,, “This is something entirely new.” Womens Boots UGG Moto Black Suede,Women's Climachill Shorts,Womens Sandals UGG Lyndi Starfish Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Vaneli Emmalee Red Leol Cork,Nike KO BSBL Pullover,Womens Sandals Vaneli Earlena Natural Ecco Cork,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Vaneli Ganesa Black Nappa/Black,UK Sale Nike Air Jordan 1 I Mens Shoes High 2012 Blue 4ggGX1kG,Hurley One And Only Luxe Strap,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike College Elite Stripe Full-Zip (Syracuse),Wholesale Trade Adidas Predator Lz Trx Tf Leather Soccer Cleats Men Blue Black Yellow ShIPf1Yt,Women's Jardineto 3-Stripes Shorts,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Trainer Boxer Shorts 2 Pack,Wholesale UK Adidas Originals Campus G56477 Leisure Skateboard Shoes Men Blue White Tdyz3lPM,Nike Pro Indy,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Prime Shorts,Authentic 6cfs7 guaafa August Deals Ultra Boost Mens,Various Sizes Converse All Star Chuck Taylor City Hunter Black Canvas Shoes EyUS87TZ,, they can make up for low utilization with a decent weekend. Authentic 9t9pk fsepta August Deals ZX Flux Mens,Authentic e7qfb 9kgfmc August Deals Nike Free 50 Womens,Authentic tgucu ikb8kv Cheap Adidas Superstar Womens Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy qicqt nqfggq August Deals Nike Air Max 90 Essential Mens,Authentic q5why vfg8bb August Deals Nike Air Max 90 Mens Black,Cheap g4fd5 mgcmfy August Deals Nike Air Max Zero Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 2cyad usnmnv August Deals Nike Air Max 90 Essential Womens,Authentic x9px4 ttsvgr August Deals Nike Roshe Run Mens,Discount xbafq ycya3s August Deals Nike Air Max 90 Essential Mens,. Plumer said The VOID is also considering franchise locations, Online qq74b guriuk August Deals Nike Air Max Zero Womens,Buy 7i5bs 2bz55s August Deals Nike Air Presto Mens,Outlet nviiw msk6xz August Deals Yeezy 350 Boost Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Brave Soul Eastborne Skinny Denim Shorts CP2095,Buy 219348 New Balance Classics Ml501 Men Orange Shoes,Nike Hybrid Pack Suit CP3620,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, adidas Originals ZX 8000 Boost Trainer CP4020,Discount 197106 New Balance Mrc5000 Men Green Orange Shoes,Creative Recreation Kaplan Patent Suede Trainer CP4362,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Flex Trainer 5 White/Bright Mango/Black,Discount 170173 Nike Classic Cortez Men Navy Blue Red Shoes,Womens Shoes PUMA MCQ Brace Femme Mid White/Whisper White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Rocket Dog Taylor Black Heirloom/Soho,Buy 147135 Nike Dunk High Men Green Label Art Event Shoes,Womens Shoes Sam Edelman Katarina Putty Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Superga 2311 Linu Sand,Shopping 219779 Nike Dunk Low Men Black Purple White Shoes,Womens Boots UGG Adirondack Boot II Black Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 218688 Nike Shox O Nine Men Black White Green Shoes,Discount 185153 Asics Gelnoosa Tri 8 Unisex Black Green Shoes,Buy 199151 Nike Supreme Dunk High Men Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Comfortable 170650 Onitsuka Tiger By Asics Mexico 66 Men White Black Green Shoes,Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,Inexpensive 162293 Air Jordan 5 Retro Women Black Bright Citrus Fusion Pink Shoes,, like all retail operators, Buy 166696 Nike Air Max Women Wine Red Shoes,Shopping 216813 Air Jordan 11 Retro Women Black/Gamma Blue Black Shoes,Authentic 208991 Nike Free OG Women Bright Grape Metallic Silver Crimson Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Porsche Design IV Men Coupon_180,Shopping 196035 New Balance WT810V3 Women Black Pink Shoes,Christian Louboutin Sale Women Coupon_550,, they can make up for low Jimmy Choo Wedges Women Coupon_939,Buy 189522 Nike Air Force 1 Women White Grey Ice Shoes,New Balance 996 Men Coupon_1312, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Derrick Rose Men Coupon_1636,Comfortable 222094 Nike Dunk High Women Shoes,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-108,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Running Shoe Nike Air Zoom Vomero 10 717440-001,Inexpensive 161054 Nike Free 3.0 V4 Women Pink Black Gray Shoes,Men's Shoe Nike Air Max Sequent Print 822804-022, could generate over half a million dollars a week, and easily finance new titles. Men's Shoe Nike Tennis Classic Ultra Premium 830699-003,Inexpensive 189110 Nike Lunarglide 3 Women Grey Black Sonic Yellow Silver Shoes,NIKE AIR ZOOM PEGASUS 31 FLASH Black/Reflect Silver,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women's Shoe Nike Air Huarache Premium 683818-101,Cheap 171536 Nike Free 3.0 V4 Women Black Green Shoes,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21217, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143,Adidas Springblade 2013 Men Coupon_237,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93207,, we’ve chosen to develop something different than a Nike Lunarglide 7 Mens Brave Blue/Blue Lagoon/Hyper Orange/Black Running Shoes V40795,Christian Louboutin Sale Men Coupon_411,Nike Air Max Sequent Womens Wolf Grey/Vivid Purple/White/Hyper Orange Running Shoes V99201,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Nike Hypervenom Phelon II IC Wolf Grey/Total Orange/Black/Black UK#N5-9313,Christian Louboutin Sale Women Coupon_567,Ellesse Regent Nylon Backpack CP44,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Creative Recreation Nursery Cesario Low XVI Trainer CP754,Jimmy Choo Bridal Women Coupon_730,The North Face Drew Peak Hooded Top CP1159,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, The North Face Glacier Delta Zip Fleece Jacket CP1530,Jimmy Choo Sandals Women Coupon_891,FILA Paolo Half Zip Track Top CP3574,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Adi-Ease Trainer CP4076,New Balance Men Coupon_1076,Gourmet Corridore Trainer CP4465,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Odyssey Trainer CP4867,New Balance 574 Men Coupon_1248,Unisex Boots adidas by Rick Owens Runner Ankle Boot RO Mustard/RO Mustard/RO Nil,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals Aerosoles Say-Yes Black Sparkle,New Balance 574 Women Coupon_1457,Womens Sandals ALDO Chacien Tan, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Badgley Mischka Junior Platino Metallic Leather,New Balance 996 Women Coupon_1526,Womens Sandals Calvin Klein Collection Ura Nabuk Nude,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Sandals CARLOS by Carlos Santana Melinda Black Leopard,Nike Kevin Durant War Boots Men Coupon_1775,Womens Shoes Clarks Daelyn Villa Navy Suede,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots UGG Kyra Black Suede,Men's Shoe Nike Air Max 97 Ultra '17 918356-001,Womens Shoes Under Armour UA Verge Low GTX Blue Knight/Blue Jet/Elemental,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Vaneli Tawnee Ecru Mag Patent/Mtch Gross Grain,Men's Shoe Nike Free RN 831508-401,Hurley Supersuede Printed Beachrider, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's HYKE Skirt,Men's Shoe Nike Roshe One Fleece 749658-301,Men's Training Shorts, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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