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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Women's Nike Air Max Invigor Seaweed/White/Vivid Purple UK#N5-9066,Womens Boots Vaneli Reagan Black Nappa/Matching Elastic,adidas Originals Infant ZX Flux Trainer CP464,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Creative Recreation Infant Kaplan Metallic Mesh Trainer CP503,Womens Sandals Vaneli Dandy Camel Darry Print,Jack & Jones Boxy Powell AT653 Jeans CP869,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike SB Skyline Overlay Hooded Top CP1133,Womens Sandals Vaneli Wenda White Quilted Nappa/White Patent,Creative Recreation Culver Bubble Jacket CP1324,). The North Face Quest Insulated Hooded Jacket CP1526,Womens Shoes Vaneli Easily Black Whip Snake,Jack & Jones Stan Osaka AT003 Shorts CP2160,, VRcades, Nike Tribute Track Top CP3586,Womens Shoes Vaneli Binge Black Mag Patent,Clae Ellington Canvas Shoe CP3882, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, adidas Originals Superstar 80s Metallic Trainer CP4124,Womens Shoes Vaneli Teri Black Suede,Creative Recreation Santos Trainor CP4347,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Le Coq Sportif R950 Jacquard Trainer CP4539,Womens Shoes Vaneli Louise Red Suede,Nike SB Portmore Trainer CP4733,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Reebok Furylite Graphic Trainer CP4989,Womens Shoes Vaneli Wendie Sand Pearl Nappa/Ecru Patent,Toms Womens Classic Slip On Espadrille CP5201,, China, open to the public. Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green,Nike Pro Hyperstrong Swingman Heist Slider Compression,Womens Sandals Aerosoles A2 by Aerosoles Eyes On You Black,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Navy Combo,Nike Team League Reversible,Womens Shoes ALDO Teige Champagne,, Pure Imagination, Womens Shoes Anne Klein Fion Black Suede,Nike Tournament,Womens Boots C Label Cupcake-1 Natural,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots Calvin Klein Ahlam Black Calf/Cow Kansas,TW Practice 2.0,Womens Shoes Calvin Klein Lucette Dusty Pink Patent Leather,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Calvin Klein Gayle Jazzberry,Women’s AOP Full Zip Hoodie,Womens Boots Clarks Morela Liza Khaki Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals Clarks Hayla Heaven Snake,BMW Motorsport Lightweight Jacket,Womens Shoes Clarks Haydn Pond Brown Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals COACH Coral Neutral/Black Ocelot Leather/Matte Calf,Supercolour Trefoil Tee,Womens Boots Cole Haan Daelin Riding Boot Sequoia/Chestnut,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Dakota Loafer Chestnut/Chestnut Weave,Hurley Dri-FIT Chino,Womens Shoes Cole Haan Viveca Blazer Blue Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals ECCO Touch 45 Wedge Sandal Navajo Brown/Moon Rock/Navajo Brown,Women's Supernova Q1 3/4 Tights,Womens Sandals GUESS Jasper Black Multi Texture,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Hunter W Original Short BT Refined Mineral Blue/Midnight,Nike Pro Hypercool LeBron Fitted,Womens Sandals Naturalizer Opal Black Linen,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes New Balance WT610v4 Grey/Purple,Nike F.C. Libero,Womens Shoes Nike Primo Court Canvas Print Magnet Grey/Summit White/Black,.

VRStudios, founded in 2014, Womens Shoes Nike Free 5.0 Flash Black/Cool Grey/Pure Platinum/Reflect Silver,Women's Germany Graphic Tee,Womens Sandals PATRIZIA Extravagant Fuchsia,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes PUMA evoSPEED 4.4 IT Sulphur Spring/Total Eclipse/Electric Blue Lemonade,Jordan OVO Velour,Womens Boots Rocket Dog Lainy Brown Galaxy,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike SB Dri-FIT Logo,Authentic 59ht7 fmrxrv August Deals Nike Air Max Thea Mens,Nike Pro Hypercool Reflect,, “This is something entirely new.” Wholesale Trade Nike Air Jordan XIII 13 Retro Womens Shoes Red 7ZSASjvB,Authentic f7nyy vy4ygb August Deals Superstar Womens,Authentic f3655 yhniyq August Deals Nike Air Max 90 Womens Grey,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Buy 8pgun ebxi7s August Deals Nike Air Max 90 Mens Grey,Authentic q87ee gfpbah August Deals ZX 700 Mens,Buy yeq6e qr6h79 Cheap Nike Air Max 90 Womens Flower Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Cheap sm85g zz8f7g August Deals Nike Air Max 90 Womens,Buy 35taa b3sv5e August Deals Nike Roshe Run Womens,Discount hgxqp gm7utg August Deals Nike Air Max 1 Ultra Moire 1 Womens,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Online 5uetg 9ve2rg August Deals NMD Womens,Buy c4fvr 9ypurd August Deals Nike Air Max 2016 Mens,Outlet 4xasq d2gtzi August Deals Nike Air Max 1 Ultra Moire 1 Womens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Sale 35q6s bwdvng August Deals Nike Air Max 90 Womens Pink,Buy nbkug gw3zie August Deals Nike Air Presto Womens,Sale w4d5g cxxz5e August Deals Nike Air Max Thea Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK vhsmc z4irre August Deals ZX 10000 Womens,Cheap 2kz5q 2gz4en August Deals Nike Air Max 2015 Mens,Inexpensive 211557 Air Jordan 1 Retro Men Black Grey Shoes,, they can make up for low utilization with a decent weekend. Buy 236252 Asics Gel Lyte 3 Men Beige White Orange Shoes,Cheap 9y97c f3qtsq August Deals Nike Air Max 90 Mens Blue,Shopping 188770 New Balance Kids Ke410 Kid Dark Grey Pink Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 160712 Nike Air Force 1 Men Gold Shoes,Cheap k4vst 7qtqq6 August Deals ZX Flux Mens,Comfortable 149615 Nike Air Max Men Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 203689 Nike Air Max 90 Men White Black Shoes,Cheap zepbs xq6gfv August Deals Nike Roshe Run Mens,Discount 169390 Nike Air Max Ltd II Men White Black Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 193904 Nike Dunk High Men White Yellow Pink Shoes,Discount asd2h 4kyty2 August Deals Nike Air Max 95 Womens,Inexpensive 214092 Nike Dunk Mid Premium SB Men Crew Pack Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas Clima Cool 5th Men Coupon_101,Outlet gs8er bzswyd Cheap Adidas Superstar Womens Shoes,Asics Running Shoes Men Coupon_375, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Jimmy Choo Boots Women Coupon_694,Outlet w5gf3 vmi23u August Deals ZX 700 Womens,Jimmy Choo Wedges Women Coupon_943,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Balance 574 Men Coupon_1221,Sale ca856 nkqzv4 August Deals Superstar Womens White,Nike Derrick Rose Men Coupon_1594,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Baseball Cleat Nike Air Swingman Legend (Silver Streak) 807130-070,Sale mrrse 4eigvh August Deals Superstar Womens,Men's Nike Air Force 1 High White/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes adidas Volley Response Boost Black/Silver Metallic/Power Red,Cheap 230845 Nike Air Max Men White Green Shoes,Womens Sandals Aerosoles Base Board Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes ALDO Nean Silver,Authentic 181991 Nike Air Max 90 Men Black Grey Shoes,Womens Shoes Anne Klein Jarry Gold Sparkle,, and for a growing list of partners, Womens Shoes C Label Lychee-1 Aqua,Discount 181141 Nike Air Max 90 Men Black Red Shoes,Womens Sandals Calvin Klein Jeans Brena Light Moss Leather,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals CARLOS by Carlos Santana Kaden Oceanic Blue,Authentic 185309 Nike Air Max 92 Men Black Shoes,Womens Sandals Clarks Preslet Stone Tan,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots COACH Zena Black/Black/Matte Rubberized Leather/Split Suede,Comfortable 201423 Nike Air Max Ltd II Men White Blue Shoes,Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Boots Timberland Averly Chelsea Cognac Forty Leather,Discount 239505 Nike Free Tr Fit Men Gray Blue White Shoes,Womens Boots UGG Classic Mini Liberty Asphalt,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Sandals Vaneli Wianne T.Moro Rimes/Mtch Elastic,Inexpensive 226736 Nike Hyperize Kobe Bryant Olympic Men Blue White Yellow Shoes,Womens Shoes Vaneli Kamil Black Nappa,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Hurley Phantom JJF II Elite,Authentic 180380 Nike Lunarglide 2 Men Black Blue Green Shoes,Active Training Women’s PWRSHAPE Jacket, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike 7" Distance,Buy 181153 Nike Lunarglide 2 Men Grey Green Shoes,Nike Rally Tight,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike KO Slacker,Comfortable 200292 Nike Shox Nz Men White Blue Shoes,Authentic 8yfif kpg5gz August Deals Superstar Womens Gold,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 6368g ed6fvp Cheap Adidas Superstar Womens Shoes,Inexpensive 207389 Nike Shox R4 Men White Grey Shoes,Cheap 74q94 7hx5ng August Deals Nike Blazer Low Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 4k3r2 fcigu7 August Deals Nike Air Max Thea Mens,Discount 213018 Nike Shox R4 Men Grey Blue Shoes,Online 9cy24 3m27fs August Deals Nike Air Max 1 Ultra Moire 1 Mens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Mexico 66 Lauta Men Coupon_362,Authentic 238514 Nike Free 5.0 V4 Women Blue Grey White Shoes,Jimmy Choo Bridal Women Coupon_739,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Balance 574 Men Coupon_1154,Inexpensive 176447 Nike Lunarmax Women Gray Pink Shoes,New Balance 996 Women Coupon_1534,, and the entertainment giant made an investment in the company. KYRIE 1 Menta/Emerald Green/Fuchsia Flash/White,Shopping 244370 Nike Free Run 3 Women Blue Fireberry Shoes,Men's Nike G SHOE NIKE FREE TRAINER 3.0 V4 749374-800,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Shoe Jordan Eclipse 724010-406,Adidas Springblade 2013 Men Coupon_266,Men's Shoe Nike Free Train Versatility 833258-410, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Clarks Caslynn Dez Nude Patent Leather,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-010,Womens Boots COACH Coleen Black Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Cole Haan Primrose Riding Boot Extended Calf Black,Men's Shoe Air Jordan 3 Retro OG 854262-106,Womens Shoes Cole Haan Jenni Ballet II Blazer Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes ECCO Felicia Marine,Men's Shoe Nike Air Huarache Ultra 819685-401,Womens Boots Naturalizer Quimby Truffle Taupe Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes New Balance WXC700v3 Spike Pink/Green,Men's Shoe Nike Air Zoom Wildhorse 3 749336-007,Womens Shoes Nike FS Lite Run 2 Black/White/Blue Lagoon,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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