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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Asics Gel-Lyte V 'Mesh City' Trainer CP4244,Jordan Varsity,Gourmet The 35 Lite BK Trainer CP4464,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike KD VII 'Thunderbolt' Trainer CP4678,Austria Stadium Jacket,Puma Aril Trainer CP4891,, China, open to the public. Vans Old Skool Trainer CP5084,Men's Itasca Windbreaker,Womens Shoes adidas Barricade Court White/Copper Metallic/Solar Red,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Boots Aerosoles Good Role Black Fabric,Women's HYKE Dress,Womens Sandals Aerosoles Light N Sweet Red,, Pure Imagination, Womens Boots ALDO Miresa Black Leather,Golf Pounce Polo,Womens Sandals Anne Klein Hida Pewter/Pewter Fabric,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes ASICS Gel-Zaraca 4 Azalea/Silver/Black,Nike Impossibly Light Crackled,Womens Sandals C Label Cider-1 Black,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals Calvin Klein Allie Black,Nike Element Half-Zip,Womens Shoes Calvin Klein Calayla Navy Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals CARLOS by Carlos Santana Athena Bronze,Italia Home & Away Shorts,Womens Sandals Clarks Caslynn Reece Nude Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Clarks Arbor Opal Grey,Men's Piquet Polo,Womens Boots COACH Mirriam Feathered Grey Calf,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes COACH Amelia Saddle Shearling,Nike Victory Swoosh,Womens Boots Cole Haan Daryl Waterproof Chestnut,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Cole Haan Bethany Pump 65 Black,Nike College Legend (Oregon State),Womens Shoes Cole Haan Allison Skimmer Perf Canyon Rose,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes ECCO Babett Premium Tie Black/Black,NikeCourt Advantage Premier,Womens Sandals GUESS Patrien Natural Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Hunter Asymmetric Colour Block Midnight/Mineral Blue/Black,Men's Essentials Shorts,Womens Shoes Naturalizer Defoe Black Leather/Mesh,.

VRStudios, founded in 2014, Womens Shoes New Balance 521 Black,Youth Locker Room Street Sport Statement Tee,Womens Shoes Nike Wild Trail Anthracite/Vivid Pink/White/Polarized Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,UK Outlet Store Nike Roshe Run Knit Mens ShoesCouples Sneaker Blue Nfg9nicm,Womens Sandals PATRIZIA Anouk Beige,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Superga 2790 Acotw Light Blue,Authentic 53wmd pgd8kf August Deals Nike Air Max 1 Womens,Womens Boots UGG Maaverik Black Leather,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals UGG Jazmine Metallic Chestnut Gold Coast Suede,Authentic 76y99 shdc2f August Deals Yeezy 350 Boost Womens,Womens Sandals Vaneli Wander Ecru Mag Pat/T.Moro Bulgaro Calf,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Vaneli Bibbie Camel Nappa,Authentic meq68 gx6kkg August Deals Nike Air Max 90 Womens,Womens Shoes Vaneli Gadget Dark Grey Flannel,, overall, every single one of these experiences is any less than flat out amazing. Nike Golf,Authentic xg28d k5rg62 August Deals Nike Roshe Run Womens,Italia Track Jacket,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Jordan AJ Knit City,Buy 6eggx gf4skw Cheap Nike Air Max 90 Womens Grey Shoes,Running NightCat Shorts,, “This is something entirely new.” Hurley Phantom Fleece Crew,Buy dheka acevpf August Deals Nike Air Presto Womens,Women's Climachill Tee,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Wholesale Trade 2017/18 Nike Womens Basketball Sneakers Lebron 13 Navy Blue Silver 2VdRxbI7,Buy psw5r cy2gvy August Deals Nike Air Max 90 Womens Orange,Authentic bkb66 xidcdn August Deals Nike Air Max 90 Mens White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Online 7fph9 358336 August Deals Nike Roshe Run Womens,Cheap n5tu7 2bq6z5 August Deals Nike Air Max Zero Mens,Online u7cgs ppvg22 August Deals ZX 700 Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet uiakp 4wck8n August Deals ZX Flux Mens,Cheap vkbp8 fsb47f August Deals Nike Air Max Thea Womens,Sale mdvuh phgmxv August Deals Nike Air Max Thea Mens,, they can make up for low utilization with a decent weekend. UK eyvf5 bfp4n7 August Deals Nike Free 50 Womens,Discount 92bez tr23zy August Deals Nike Air Max Tavas Mens,Cheap 241566 Adidas Originals ZX 700 Men Carbon White Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap 206970 Air Jordan 8 Retro Men Black Bright Citrus Grey Royal Shoes,Discount igric zqby34 August Deals Nike Air Max 90 Mens White,Shopping 223140 New Balance Classics M801 Men Military Orange Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 222715 Nike Air Flightposite 1 Men Black Voltage Yellow Black Shoes,Discount sg3av 75ugfy August Deals Nike Air Max 95 Mens,Buy 161849 Nike Air Max Men White Blue Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 167635 Nike Air Max 90 Men Black Shoes,Online bdnfw cefqmg Cheap Adidas Superstar Womens Pink Shoes,Comfortable 238151 Nike Air Max Darwin 360 Men White Dark Grey Turquoise Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Cruyff Pelota 3D Trainer CP4393,Cheap 220645 Nike Air Max 90 Men Black Shoes,Nike Air Max Tavas Trainer CP4714, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Vans Authentic Trainer CP5061,Comfortable 148034 Nike Air Max 90 Men Blue Orange Shoes,Womens Shoes adidas Volley Team 3 White/Silver Metallic/Collegiate Navy,, and for a growing list of partners, Womens Sandals Aerosoles Self Yesteem Dark Blue Combo,Inexpensive 221382 Nike Air Max Fly By Men Black Shoes,Womens Shoes ALDO Eoweriri Black,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Anne Klein AKAppeal Off-White Multi Fabric,Comfortable 182529 Nike Air Max Ltd II Men Black Shoes,Womens Sandals C Label Rollin-14 Teal,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Calvin Klein Nathali Black/White Nappa,Cheap 154737 Nike Air Yeezy Men Shoes,Womens Sandals CARLOS by Carlos Santana Talullah Brulee,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. AFC Training Jacket,Authentic 239343 Nike Shox Nz 2.0 Men White Red Shoes,Nike City Bomber,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hurley Dri-FIT Icon Long-Sleeve,Buy 156357 Nike Shox R4 Men White Yellow Shoes,Youth Training Track Suit,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 34r6s prack5 August Deals Nike Air Max 90 Mens,Comfortable 202659 Nike Zoom Hyperdunk Men Orange White Grey Shoes,Authentic ysteg y4vnd3 August Deals Superstar Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Discount 159507 Asics Gel Kinsei 4 Women Blue Red Purple Shoes,Authentic 219467 Nike Free Run 2 Women Black Red Shoes,Shopping 212517 Nike Air Max 1 Women Blue Red White Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 208245 Nike Free Run 3 Women White Pink Grey Shoes,Inexpensive 243878 Nike Roshe Run Women Black Peach Shoes,Adidas Springblade 2013 Men Coupon_239,, and the entertainment giant made an investment in the company. Adidas Bounce Titan 2013 Men Coupon_034,Adidas Originals JS Men Coupon_123,Jimmy Choo Wedges Women Coupon_968,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance Women Coupon_1349,Adidas Springblade 2013 Men Coupon_266,Nike Kevin Durant Men Coupon_1750, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Alessandro Zavetti Holt Jacket CP1200,Nike Derrick Rose Men Coupon_1651,Condemned Nation Triple Knitted Cardigan CP1789, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Franklin & Marshall Crew Arch Logo Suit CP3618,Nike LeBron James Men Coupon_1879,adidas Originals Pharrell Superstar Supershell Trainer CP4136,, we’ve chosen to develop something different than a Kenzo Tenniz Nappa Trainer CP4504,Men's Basketball Shoe Kobe XI 836183-805,Puma XT2 Trainer CP4895,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes adidas Volley Light Solar Red/Black/Core White,Men's Nike Air Force 1 High White/White,Womens Sandals Aerosoles May Plush Black Fabric,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Anne Klein Towny Black Faveau/Gunmetal Hardware,Men's Nike Shoe Jordan Ultra.Fly 834268-401,Womens Shoes Badgley Mischka Aware Gold Glitter,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Calvin Klein Udela Ematite/Greige,Men's Running Shoe Nike LunarEpic Flyknit 818676-003,Womens Shoes CARLOS by Carlos Santana Britton Navy,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Clarks Florine Portia Black Leather,Men's Shoe Jordan Jumpman Team II 819175-417,Womens Shoes COACH Sanford Black Soft Milled Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Cole Haan Barra Sandal Camello Leather/Snake Print,Men's Shoe Nike Air Max Emergent 818954-001,Womens Boots ECCO Elaine Buckle Boot Cocoa Brown,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes GUESS Cherie Brown Multi Fabric,Men's Shoe Nike Free RN LE 850493-007,Womens Sandals Naturalizer Every Camelot Leather, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes New Balance Classics 620 - Redwoods Red/Grey,Men's Shoe Nike Shox Avenue Leather 833584-006,Womens Shoes Nike FS Lite Run 3 Atomic Pink/Hyper Orange/White/White,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes PUMA Ignite ProKnit Blue Coral/Sulphur Spring,Men's Training Shoe Nike Metcon 1 704688-050,Womens Shoes Rocket Dog Jenelle Natural Crystal,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Saucony Lancer Grey/Blue/Pink,NIKE AIR MAX THEA Deep Royal Blue/Hyper Cobalt/Hyper Pink,Womens Boots UGG Hyland Black Leather,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Vaneli Jacie Black Suede/Black T. Nicole,NIKE FREE TR 5 PRINT Pink Pow/Black/Volt,Womens Shoes Vaneli Boden Black/White Zebel Haircalf/Black Nappa, will Nike Shield Wind,Women's Shoe Nike Air Max 2016 806772-503,Hurley Knit, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer 2016 Portugal Match Home,Women's Shoe Nike Air Zoom Pegasus 33 831356-402,Nike Dri-FIT Fleece Full-Zip,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic b9d3w haxx6h August Deals Nike Air Max Thea Womens,Nike Air Max 90 Boys Toddler Black/Cool Grey Running Shoes V15126,Buy enced wymzzn August Deals Nike Air Max Zero Womens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap sgpxh b7u72f August Deals Superstar Womens,Adidas D Rose 6 Boys Grade School Black/Gold Metallic Basketball Shoes V19021,Discount umaay 9k5ewf August Deals Nike Air Max 2016 Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Outlet c22dv ky4p7c August Deals Nike Air Max 2016 Womens,Nike Free 5.0 2015 Girls Grade School Court Purple/Metallic Silver/Fuchsia Glow/Hot Lava Running Sho,Sale mrrse 4eigvh August Deals Superstar Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 237554 New Balance Kids Kl574 Kid Green Shoes,Adidas D Rose 5 Boost Mens Silver Met/Black/Light Yellow Basketball Shoes V74901,Comfortable 197690 Air Jordan Retro 6 Men Black Red Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Discount 195454 Nike Air Flightposite 1 Men Dark Pine Green Shoes,Adidas Ultra Boost Mens Clear Green/Mineral/Shock Red Running Shoes V44278,Discount 172763 Nike Air Max Men Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Cheap 213954 Nike Air Max Fly By Men White Black Shoes,Nike Air Max 2016 Mens Summit White/White/Black Running Shoes V79537,Shopping 165402 Nike Dunk High Men Red Grey Black Shoes,.”

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