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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE LUNAR BALLISTEC White/Dusty Cactus/Black/Hyper Crimson,Authentic bmdet 7x7hv6 August Deals Nike Blazer Low WomensWomen's Running Shoe Nike Free RN 831509-001,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike Air Max Zero 857661-003,Authentic aqqay m3wxua August Deals Nike Air Max Thea WomensWomen's Shoe Nike Roshe One Hyperfuse BR 833826-800,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Flex Fury 2 Boys Preschool Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72047,Authentic dwe3c 9eyxgx August Deals Nike Air Max 90 Womens RedNike Air Max 90 Boys Grade School Black/Blue Lagoon/Dark Grey/White/Volt Running Shoes V14206,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes adidas Running Response Boost Techfit Vista Blue/Silver Metallic/Collegiate Navy (Graph,Buy kum3i cunww5 August Deals Nike Roshe Run WomensWomens Sandals Aerosoles Enchlave Turquoise,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots ALDO Isidora Black Suede,Buy n8v6k 2bnn22 August Deals Nike Air Presto MensWomens Shoes ALDO Okelani White,, they can make up for low utilization with a decent weekend. Womens Shoes Anne Klein Expert Red Multi Floral,Buy rxfdi 96v77g August Deals Nike Air Max Tavas MensWomens Shoes Badgley Mischka Lavender II Navy Satin,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals C Label Napoli-24 Beige,Buy u7xce ygy3bm August Deals Nike Air Max Thea MensWomens Sandals Calvin Klein Jiselle Black Patent, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Calvin Klein Mayra Black Patent,Buy zmsgh g5rwyk August Deals Nike Air Max 90 WomensWomens Sandals CARLOS by Carlos Santana Mira Blue,. Plumer said The VOID is also considering franchise locations, Womens Boots Clarks Plaza Square Brown Waterproof Leather,Cheap 7i7rt w79k2v August Deals Nike Free 50 WomensWomens Sandals Clarks Haley Moon Black Nubuck,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes New Balance WW659 Tan/Brown,Cheap qduyq xs9yyr August Deals Nike Air Max 1 MensWomens Shoes New Balance W496V2 White, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Nike Air Pegasus '83 Black/White/Grey Mist,Cheap xqk8n dyfgbr August Deals Superstar Womens GoldWomens Shoes Nike Dual Fusion TR 4 Print Hyper Pink/Dynamic Berry/Black/Metallic Silver,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals PATRIZIA Jona Black,Discount 3fppm p83kxg Cheap Adidas Superstar Womens ShoesWomens Shoes PUMA Sport Fashion MCQ Brace Femme Lo Socialite Blue,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Sandals Rocket Dog Nina Comfort Pink Wild One,Discount 7b2ye ubwh53 August Deals Nike Free 50 MensWomens Sandals Sam Edelman Karley Saddle,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Aerosoles A2 by Aerosoles Propeller Leopard Tan,Comfortable 160859 Nike Air Max 90 Men Black White Purple ShoesWomens Shoes ALDO Astevia Black Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Anne Klein Tapio Turquoise Multi Synthetic,Authentic 175187 Nike Air Max 90 Men Black Blue ShoesWomens Shoes C Label Lychee-1 Aqua,, like all retail operators, Womens Sandals Calvin Klein Jeans Bellany Navy Leather,Inexpensive 210263 Nike Air Max 90 Men White Pink ShoesWomens Boots CARLOS by Carlos Santana Haven Wide Calf Cognac, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Clarks Auriel Bright White,Discount 152945 Nike Air Max 91 Men Black ShoesWomens Shoes Clarks Tri Aerobic White Synthetic,, they can make up for low Womens Shoes COACH Amelia Black Shearling,Shopping 161259 Nike Air Max Ltd Men Black White ShoesWomens Sandals Cole Haan Taylor Wedge Sandstone, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Cole Haan Jenni Ballet II Roccia Snake Print,Shopping 239686 Nike Air Max Tailwind Men Dark Red ShoesWomens Shoes ECCO Babett Tie Moon Rock,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes GUESS Hedday Natural Leather,Inexpensive 207680 Nike Air Speed Turf Max Men Black Red ShoesWomens Shoes Naturalizer Ginger Spring Denim Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes New Balance Pacev1 Teal,Discount 222455 Nike Dunk High Men Brown Navy Orange ShoesWomens Shoes Nike Lunaracer+ 3 Voltage Green/Blue Lagoon/White/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals PATRIZIA Dema Silver,Inexpensive 225632 Nike Dunk High Men ShoesWomens Shoes Reebok Daily Cushion 3.0 RS White/California Blue, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Rocket Dog Campo Blue Quest,Buy 169732 Nike Dunk High Men ShoesWomens Shoes Saucony Fastwitch Berry/Blue/Orange,, we’ve chosen to develop something different than a Womens Boots UGG Lattice Cardy Charcoal,Inexpensive 211939 Nike Dunk Low Men White Green Bean Cave ShoesWomens Boots UGG Sivada Liberty Pony Brown,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Vaneli Dandy Camel Darry Print,Comfortable 211639 Nike Free 3.0 V4 Men Blue Sliver Gray ShoesWomens Shoes Vaneli Kamil Black Nappa,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hurley Sunset Palms Reversible,Authentic 182324 Nike Free 3.0 V5 Men Black Blue ShoesNike Impossibly Light Hooded,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Sidewinder Epic Lux,Discount 150545 Nike Free Run 3 Men Royal Blue White ShoesNike Pro Classic Padded Graphic,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Youth Essentials Logo Tee,Inexpensive 165265 Nike Free Trainer 5.0 Men Black White ShoesWholesale UK Nike Air Griffey Max 1 training shoes-7 a94nEfUH,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic uzxun w7ksaq August Deals Nike Air Max 90 Mens Black,Discount 227586 Nike Lebron 8 V2 Men Blue Black Tour Yellow ShoesBuy tab73 hgmcfa August Deals Nike Air Max 1 Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 146750 Nike Zoom Kobe VI Men Black White Shoes,Discount 169326 Nike Zoom Kobe VI Men ShoesBuy 229179 Air Jordan 13 (Xiii) Unisex Black Red Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 231050 New Balance Classics Wl574 Women Pink Shoes,Authentic 187981 Nike Zoom Kobe VI Men White Yellow ShoesCheap 221473 Nike Air Max Excellerate Women Grey Orange Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 217798 Nike Hyperdunk Women Black Grey Blue Pink Shoes,Authentic 226999 Onitsuka Tiger By Asics Mexico 66 Men White Blue ShoesAdidas Springblade 2013 Men Coupon_234, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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