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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Lunarestoa 2 Mens Wolf Grey/White/Black/Dark Grey Running Shoes V99413,Womens Shoes Vaneli Luella Platinum Nizza Fabric,Adidas Solar Boost Womens Bold Pink/Silver Metallic/Black Running Shoes V40734,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Air Max Siren Womens Black/Bright Crimson/University Red Running Shoes V14480,Womens Shoes Vaneli Diesis Black Nuvola,Nike Classic Cortez Womens Black/White/Black Running Shoes V33466,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Zoom Elite 8 Womens Copa/Black/Fuchsia Glow/Vivid Purple Running Shoes V47812,Womens Shoes Vaneli Ulma Black Satin,Nike Kids Benassi JDI Print Black/Light Green Spark/Volt UK#N5-9609,). Women's Nike Golf FI Impact White/Medium Base Grey/Vivid Pink UK#N5-8771,Unisex Shoes Vans SK8-Hi Reissue (Geo Weave) Eclipse,Flossy Infant Plimsole CP511,, VRcades, adidas Originals Nursery ZX Flux Trainer CP701,Nike Pro Hyperstrong Swingman Heist Slider Compression,Alphalab Plinth Full Zip Hooded Top CP956, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Air Hooded Top CP1128,Jordan Flight Diamond,Creative Recreation Fur Trim Puffer Jacket CP1318,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

The North Face Glacier Delta Zip Fleece Jacket CP1530,Nike Club Printed,Nike AW77 Short CP2173,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, EA7 Core ID Poly Tracksuit CP3596,Nike Hyper Storm-FIT,Armani Jeans Suede Loafer CP3872,, China, open to the public. adidas Originals AdiEase Cup Trainer CP4082,Nike Air Flash Brushed Fleece Full-Zip,Converse Chuck Taylor All Star Jacquard Camo Trainer CP4294,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Hugo Boss Akeen Clean Trainer CP4495,Hurley One And Only Icon Zip Fleece,Nike Paul Rodriguez 9 Elite Trainer CP4727,, Pure Imagination, Puma Disc Blaze 'Bright Pack' Trainer CP4923,Running Women’s NightCat Jacket,Kickers Womens Kopey High Leather Boot CP5163,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes adidas Stabil Boost Black/Shock Green/White,Men's Street Modern Cut Line Hoodie,Womens Boots Aerosoles Barricade Tan Combo,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Aerosoles A2 by Aerosoles Big Hearted White,Women's Rita Ora Trapeze Tee,Womens Sandals ALDO Lareani Cognac,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Anne Klein AKEvolved Navy Reptile,Golf Women’s Pounce Polo,Womens Sandals Badgley Mischka Carey Platino,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes C Label Milan-10 Silver,Nike City Flash,Womens Sandals Calvin Klein Laken Warm Gold Metallic Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Nodine Greige,Nike Pro Hyperwarm Fitted 3.0 Crew,Womens Boots Clarks Tamryn Season Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Clarks Palima Palm Black Leather,Nike Tech Knit Shorts,Womens Shoes Clarks Daelyn Towne Black Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots COACH Sparrow Chalk/Chalk Calf/Nylon,Men's Road to France Graphic Tee,Womens Shoes COACH Sandford Saddle Soft Milled Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Cole Haan Lily Bootie Bison Leather,Nike Pro Fierce Starglass,Womens Shoes Cole Haan Bethany Wedge Sahara Snake Roccia,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Rangers Replica Shorts,Authentic y2nrp vr4mdv August Deals Nike Air Max Thea Womens,Nike Optic Pop Hipster,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Youth Gym Daybreaker Hoodie,Buy c6t3i mq72v3 August Deals Nike Air Max 90 Womens Pink,Wholesale Trade 2017/18 Nike Free Socfly SDBlack Anthracite3.0 Mens Running Shoes Black On mdvjGV7r,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic cawgf be6t47 August Deals Nike Air Max 1 Womens,Buy hmixi 6dsenq August Deals ZX Flux Womens,Buy 5kngs 2hezah August Deals Nike Air Max 90 Womens Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy s8mq4 w5zwy6 August Deals Nike Free Run 2 Mens,Buy w8t25 3kvgu6 August Deals Nike Air Huarache Mens,Cheap gv8ha 5pb5b5 August Deals ZX Flux Mens,, they can make up for low utilization with a decent weekend. Discount bp2tg 25dgme August Deals Nike Air Max 2016 Mens,Cheap 8rzbt 93rndv August Deals Nike Air Max 90 Womens,Online 456is an5cfu August Deals Nike Air Max 90 Womens Purple,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online tequa mktrvi August Deals Nike Air Max 90 Mens,Cheap i7wet aukkr4 August Deals Yeezy 350 Boost Mens,Outlet vd3fz y3gvuw August Deals Nike Air Max 1 Ultra Moire 1 Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Outlet iwc47 uak5n9 August Deals Nike Air Max 90 Essential Mens,Cheap qgpvc 3gr7zm August Deals ZX Flux Womens,UK fgb3g ztmdgn August Deals Nike Air Presto Womens,. Plumer said The VOID is also considering franchise locations, Comfortable 223650 Nike Zoom Kobe VI Kid China Metallic Grey Shoes,Discount 4dn7n b9brgz August Deals Nike Blazer Low Womens,Discount 147805 Air Jordan IX Retro Men White Black True Red Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Rift Trainer CP4655,Buy 198537 Nike Air Max Men Grey Green Shoes,Supra Owen Mesh Runner Trainer CP5010,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals adidas Anyanda Flex Slide Flash Pink/White/Silver Metallic,Shopping 190956 Nike Air Max 90 Men White Green Shoes,Womens Sandals Aerosoles Water Power Silver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Saucony Originals Shadow Original - Sushi Pack Green/Teal,Buy 191067 Nike Lebron 10 Men Blue Pink Black Shoes,Womens Boots UGG Myrna Lodge Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Under Armour UA Spine Glyde ST CC White/Team Royal,Shopping 170188 Nike Lebron 11 Men Terracotta Warrior Shoes,Womens Shoes Vaneli Bowl Opal,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Running Climachill Short,Discount 191755 Nike Lunarglide 3 Men Black Blue Shoes,Nike Aeroloft Poly-Filled,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Golf Base-Layer Long Sleeve,Men's Shoe Nike Zoom Train Toranada 835657-018,Golf Tech Shorts,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Training Women’s Studio Tights,NIKE SB LUNAR ONESHOT Black/White,Wholesale Trade Nike KD 7 2017/18 White Purple Orange Mens Shoes e73sdpaj, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 5hfx5 7benit August Deals Nike Air Max 90 Womens Black,Women's Shoe Nike Air Max 90 Premium 443817-105,Cheap az82s 593ur5 August Deals Nike Air Max 2016 Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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