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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Panuu Delaware Hooded Top CP1141,Jordan Quilted Full-Zip,Ellesse Verna Fur Trim Puffer Jacket CP1362,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Glorious Gangsta Muga Biker Jogger CP1697,Women’s AOP Hoodie,Publish Parker Fleece Short CP2195,, China, open to the public. adidas Originals Sport Fleece Suit CP3590,Running Night Cat Illuminate Women's Jacket,Clear Weather One-O-One Shoe CP3902,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Lacoste Frasier Slide Sandal CP3853,Men's Regista Tech Softshell Jacket,Creative Recreation Kaplan Stingray Trainer CP4326,, Pure Imagination, Lacoste Marcel LCR Trainer CP4526,Women's HYKE Asymmetric Big Tee,Nike Air Jordan 6 Low 'Insignia Blue' Trainer CP4748,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Ralph Lauren Polo Harvey-NE Trainer CP4962,Nike V442 Woven,Kickers Womens Kopey High Leather Boot CP5163,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes adidas Volley Team 3 White/Silver Metallic/Collegiate Navy,Men's adizero Split Shorts,Womens Boots Aerosoles Music Tor Tan,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Aerosoles On A Role Taupe,Nike 3" Essential,Womens Sandals ALDO Napoleone Bone,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Anne Klein Peplum White Multi Synthetic,Jordan Flight Diamond Printed,Womens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals C Label Kona-3 Red,Running Faster Than You Women’s Shorts,Womens Sandals Calvin Klein Lucette Greige Patent,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Calvin Klein Kathryn Black Patent,Youth Manchester United FC Home Replica Player Shorts,Womens Sandals CARLOS by Carlos Santana Talullah Brulee,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Clarks Un Dory Red Leather,Nike Pro Rival Heather,Womens Shoes Clarks Candra Glare Cognac Patent Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots COACH Lori Fluorescent Green Shiny Rubber,Nike Ronaldo Logo,Womens Shoes COACH Low Top Natural/Black Wild Beast,.

VRStudios, founded in 2014, Womens Boots Cole Haan Placid Extended Calf Boot Sequoia Leather,NikeCourt Advantage Premier,Womens Shoes Cole Haan Bradshaw Pump 85 Maple Sugar Patent,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Cole Haan Allison Skimmer Perf Silver Mist Suede,Men's Basic Padded Jacket,Womens Shoes ECCO Nephi T-Strap Buckle Black Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Kisses Mini Hot Pink Hearts Suede,Authentic dxqyy hgxgve August Deals Nike Air Max 90 Womens Black,Womens Boots UGG Patsy Black/Leather Suede,, “This is something entirely new.” Womens Boots Vaneli Reagan Black Nappa/Matching Elastic,Authentic ni74d xhtdnp August Deals Superstar Mens,Womens Shoes Vaneli Racilia Black Smack Met Patent/Black Mesh,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Baylen Silver Assy Fabric/Matching Satin,Authentic wyyi3 q4v6w6 August Deals Nike Free 50 Womens,Nike 9" Hyper Elite,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's adidas 03 Tee,Buy nwfcb 9hw2nq August Deals Nike Roshe Run Womens,UK Sale Nike Cortez Women Leather Shoes Gray White Red tRhuyv0N,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 7ay22 y5a8xn August Deals Nike Air Max 90 Womens Floral,Buy znpgi pvkkdw August Deals ZX 750 Mens,Authentic uzesk izshf4 August Deals Nike Blazer Low Womens,, they can make up for low utilization with a decent weekend. Buy h7zva vush7f August Deals ZX Flux Womens,Cheap bgegy i8y5uu August Deals Nike Air Max 90 Mens,Cheap 9grmw biki47 Cheap Nike Air Max 90 Womens Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 2mzgp im78db August Deals Superstar Womens,Cheap gsp2d b6vmi5 August Deals Nike Air Presto Mens,Discount tehn7 scguy2 August Deals ZX Flux Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online iadek 78qr8w Cheap Adidas Superstar Womens Pink Shoes,Cheap vdgtt 6d5yvp August Deals Nike Air Max Thea Womens,Outlet fbsi2 gyf955 August Deals Nike Free 50 Womens,. Plumer said The VOID is also considering franchise locations, Sale ca856 nkqzv4 August Deals Superstar Womens White,Discount 5b9gc 4wmxh6 August Deals Nike Roshe Run Mens,UK 4hsxg c8h3md August Deals Nike Air Max 1 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes PUMA evoSPEED 4.4 IT Sulphur Spring/Total Eclipse/Electric Blue Lemonade,Cheap 229760 Nike Free Run 2 Men Green Shoes,Womens Shoes Rocket Dog Jolissa Grey Ranger,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Sam Edelman Dora New Nude Leopard,Discount 171729 Nike Lebron 10 Men Black Red Shoes,Womens Shoes Superga 2210 LINW Chambray,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots UGG Skylah Black/Twinface,Authentic 239053 Nike Lunar Macleay Men Black Orange Shoes,Womens Boots Vaneli Jacie Black Nappa/Black T. Nicole,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 218987 Nike Shox Rivalry Men White Purple Shoes,Shopping 239285 Nike Air Max Women Grey Orange Black Shoes,Discount 220709 Puma Cabana Racer II Lx Men Yellow White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Roshe One Boys Toddler Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52913,Fashion Christian Louboutin Women Coupon_642,Nike Air Max Thea Girls Grade School University Red/White/Black Running Shoes V83162, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Ace 16.2 Primemesh Fg/Ag Mens Black/Shock Pink/Solar Green Soccer Shoes V26465,Jimmy Choo Sandals Women Coupon_844,Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51289,, we’ve chosen to develop something different than a Nike Air Max Excellerate Womens Anthracite/Chalk Blue/Wolf Grey/Metallic Platinum Running Shoes V109,Platforms Jimmy Choo Women Coupon_988,Nike Zoom Elite 8 Womens Pink Blast/White/Electric Green/Black Running Shoes V68998,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women's Nike Flex 2015 RN Vivid Purple/Hot Lava/Bright Crimson/Black UK#N5-9011,New Balance 574 Men Coupon_1149,Timberland Junior 6 Inch Premium Boot CP693,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Jack & Jones Page Full Zip Hooded Top CP1079,New Balance 996 Men Coupon_1313,Original Penguin Hooded Ratner Jacket CP1488,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Luke 1977 Molby Swim Short CP2322,New Balance 574 Women Coupon_1508,adidas Originals Racer Lite Trainer CP3983,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cruyff Santi Trainer CP4402,Nike Derrick Rose Men Coupon_1585,Nike Air Jordan 1 Mid ,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Timberland Womens 6 Inch Premium Boot CP5172,Nike Kevin Durant Men Coupon_1741,Womens Boots Aerosoles Calendar Grey,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Boots Cole Haan Putnam Waterproof Boot Black Suede,Men's Running Shoe Nike Free RN Distance 827115-002,Womens Shoes Cole Haan Viveca Black Suede,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes ECCO Abelone Bit Warm Grey/Moon Rock,Men's Shoe Jordan Rising High 2 844065-607,Womens Boots Naturalizer Darena Black Leather, will Womens Shoes New Balance WXC700v3 Spike Blue/Pink,Men's Shoe Nike Air Max Tailwind 8 Print 806803-002,Womens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes PATRIZIA Imaginative Black,Men's Shoe Nike Free RN Distance (Boston 2016) 839478-416,Womens Sandals Rocket Dog Fuji Black Finish Line Gore,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Sam Edelman Ciara Black Suede,Men's Nike Basketball ShoeKD 8 749375-535,Womens Boots UGG Chaney Chestnut,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Slippers UGG Dreams Powder Blue Hearts Suede,Men's Shoe NikeLab Tiempo Vetta 840482-100,Womens Shoes Vaneli Marie T.Moro Rimes/Mtch Elastic,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Elite Stripe Full-Zip (Villanova),NIKE AIR MAX 95 Black/Black/Anthracite,Nike Leg-A-See Camo, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Football Goalie’s Padded Tight Shorts,NIKE FREE FLYKNIT CHUKKA Volt/Fuchsia Flash/Lyon Blue/Black,Running Women’s Graphic Tights, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Wholesale Trade Nike KD 7 2017/18 White Purple Orange Mens Shoes e73sdpaj,NikeLab Gyakusou Zoom Streak 6 Unisex Racing Shoe 875850-600,Authentic ywbqk kszung August Deals Nike Air Presto Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Cheap c245v qepe5n August Deals Nike Air Max 90 Essential Mens,Women's Shoe Nike Air Presto Ultra Flyknit 835738-800,Discount emxcm 4td9yv August Deals Nike Air Max 1 Womens,.”

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