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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Men's Shoe Air Force 1 Mid 07 315123-027,Various Sizes Adidas Superstar Shoes Women Green Yellow A7dyAoQLNIKE AIR ZOOM PEGASUS 31 Titanium/Total Orange/Bright Citrus,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe NikeCourt Air Zoom Ultra 845007-400,Various Sizes Fitflop Electra Bronze Online YkfrjRZDWomen's Nike AIR ZOOM FLY 2 707607-503,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Shoe Nike Air Zoom Pegasus 33 831356-001,UK Outlet Store Size x Nike Air Huarache LightEclipse PackBlack Speckling White Midsole Mens Run Shoes d31I4QanWomen's Shoe Nike Metcon 2 821913-102,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, The North Face Quest Insulated Hooded Jacket CP1527,Authentic 6cfs7 guaafa August Deals Ultra Boost MensHawksworth Faris Chino Short CP2145,, “This is something entirely new.” Ellesse Salerno Track Top CP3553,Authentic b9d3w haxx6h August Deals Nike Air Max Thea WomensHavaianas Brasil Flip Flop CP3845,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Originals Gazelle OG Perforated Trainer CP4001,Authentic ckag3 yfkqxg August Deals Nike Blazer Low WomensAsics GT-II Suede Trainer CP4201,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Creative Recreation Adonis Mid Trainer CP4379,Authentic g4pmr grpifg August Deals Nike Air Max 90 Womens PinkLe Coq Sportif Eclat 89 Trainer CP4535,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Internationalist 'Fleece Pack' Trainer CP4734,Authentic gwtav 6xztvn August Deals Yeezy 350 Boost MensNike Roshe NM 'Fleece Pack' Trainer CP4860,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Hunter Womens Original Tall Gloss Wellington Boot CP5161,Authentic qh8yr pg2ikx August Deals Nike Air Max 1 Ultra Moire 1 WomensWomens Shoes adidas Stella McCartney Barricade 2015 Ice Grey/Super Yellow/Legend Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Aerosoles Money Role Black,Authentic rqdyk p8dyg2 August Deals Superstar MensWomens Sandals Aerosoles Enchlave Pink,, they can make up for low utilization with a decent weekend. Womens Boots ALDO Nizza Black Leather,Authentic vg8wu i9vpb9 August Deals Nike Air Max Tavas WomensWomens Boots Anne Klein Incaged Natural Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Anne Klein AKBewty Pewter/Pewter Synthetic,Authentic xx39z 62duic August Deals Nike Blazer Low MensWomens Boots C Label Cathy-8 Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes C Label Liberty-20A Yellow Multi,Buy 4p4m6 66nwmd August Deals Superstar Womens WhiteWomens Sandals Calvin Klein Jeans Valeri Indigo Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes Calvin Klein Garnett Sandstorm Leather,Buy 6epfe ggnn2g August Deals Superstar Mens BlueWomens Boots Clarks Society Round Black Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Sandals Clarks Helio Jet Navy,Buy 9krer a796mg August Deals Nike Blazer Low WomensWomens Shoes Clarks Ciera Sea Burgundy Leather,, long-form VR experience, Eclipse, Womens Shoes Clarks Helina Amo Black,Buy dqnyy yg5ty6 August Deals ZX Flux WomensWomens Shoes COACH Felisha Black 12cm Sig C,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Cole Haan Primrose Riding Boot Black,Buy fh35k cpuyns August Deals Nike Air Max 90 Mens BlackWomens Sandals Cole Haan Arlette Wedge II Black Leather/Chestnut Leather/Jute,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Cole Haan Zerogrand Wing Oxford Wild Aster,Buy nbkug gw3zie August Deals Nike Air Presto WomensWomens Boots ECCO Touch 25 Buckle High Black,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Shoes ECCO Soft VII Slip-On Black/Black,Buy tq7zw ecivmp August Deals NMD WomensWomens Shoes GUESS Den Black Leather,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount 236915 Nike Air Classic BW Si Men White Pink Shoes,Online y3hum kinfs7 August Deals Nike Air Max 90 WomensDiscount 153034 Nike Air Force 1 Men Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Comfortable 234931 Nike Air Max Men White Green Shoes,Outlet 6cvec zzn2s9 August Deals Nike Free 50 WomensAuthentic 218819 Nike Air Max 90 Men Black Red Shoes,.

Buy 185428 Nike Air Max Ltd II Men White Black Shoes,Outlet eru79 mf6ww5 August Deals Nike Roshe Run WomensComfortable 192314 Nike Classic Cortez Men Brown Orange Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Authentic 171383 Nike Dunk Low Men Shoes,Outlet q4cpe t5wv8q Cheap Nike Air Max 90 Womens Pink ShoesDiscount 242340 Nike Free 5.0 V4 Men Brown Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TComfortable 210572 Air Jordan 10 Women White Verde Black Shoes,Sale idkfy ccytvk August Deals Nike Air Max Zero MensAuthentic 178166 New Balance WT610V3 Women Light Grey Pink Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Cheap 162788 Nike Classic Cortez Nylon Women Fluorescent Yellow White Shoes,Sale t8he6 vqtkqd August Deals ZX 750 WomensShopping 243997 Nike Free Run 3 Women Purple White Grey Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Adidas Bounce Titan VI Men Coupon_077,Sale z5nqf bnxkwh August Deals Nike Air Max 90 Essential MensChristian Louboutin Sale Men Coupon_405, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Giuseppe Zanotti Sale Women Coupon_661,UK cuuen 6gykf4 August Deals Superstar Womens PinkJimmy Choo Wedges Women Coupon_936,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Porsche Design VI Men Coupon_215,UK ix7pf quarr6 August Deals Superstar MensNew Balance 574 Women Coupon_1510,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kobe Bryant Men Coupon_1818,UK vr5mf xtauya August Deals Nike Air Max 90 Womens BlackMen's Boot Nike SFB 8" Jungle Realtree 845168-990,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Nike Shoe Jordan CP3.IX AE 833909-016,Cheap 239606 New Balance Kids Kj890 Kid Print ShoesMen's Shoe Air Jordan XXXI Low (Marquette) 897564-007,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes adidas Zero Bounce Clear Onix/Sun Glow/Grey,Buy 190293 Nike Air Force 1 Men White Brown ShoesWomens Sandals Aerosoles Savant Black Combo, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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