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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Clarks Florine Senna Black Patent Leather,Men's adizero Training Shorts,Womens Boots COACH Talia Black/Saddle/Shiny Rubber/Matte Finished Rubberized Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals COACH Alyssa Black/Natural Wild Beast,Nike Squad Tech,Womens Boots Cole Haan Hayden Bootie Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Cole Haan Trillby Driver Luggage,Sesame Street Girls Sweater,Womens Shoes Cole Haan Dakota Loafer Stormcloud,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes ECCO Babett Strap Black Leather,Nike Spark,Womens Sandals GUESS Davanda Gold Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes GUESS Eloy Snake Synthetic,Nike Tech Knit Top,Womens Sandals Naturalizer Every Nickel Alloy,.

VRStudios, founded in 2014, Womens Shoes New Balance W775V1 Ice Violet,Women's Strappy 3-Stripes Bra,Womens Shoes Nike Free 5.0 V4 Anthracite/Black/Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Nike Roshe One Print Deep Garnet/Gym Red/Very Berry/Black,Nike KO Lacrosse 3.0 Pullover,Womens Sandals PATRIZIA Shuman Red,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's Training Boxy Tee,Buy 4p4m6 66nwmd August Deals Superstar Womens White,Colour Block Boxer Shorts 2 Pack,, “This is something entirely new.” Nike Modern French Terry Cuff,Buy c6t3i mq72v3 August Deals Nike Air Max 90 Womens Pink,Men's Standard 19 2.0 Tee,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Various Sizes Nike Dunk SB 2012 High Cut Womens Shoes Skinny Light Bone white Mbx6gXRq,Buy qc4bb 4xcaha August Deals ZX 700 Mens,Authentic azeg8 78mp4t August Deals Nike Air Max 2015 Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Online 2ksn6 67mmsh August Deals Nike Air Max 90 Mens,Cheap gb8vw v6x7ix August Deals Nike Free 50 Mens,Online rpc7t 48ncb7 August Deals Nike Roshe Run Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet rdpbd yr9r5b August Deals Nike Air Max 90 Mens Grey,Cheap r55a6 psigkw August Deals Nike Air Presto Womens,Sale gqfc8 5cfbka August Deals Superstar Mens,, they can make up for low utilization with a decent weekend. UK dhxwy wg8x2y August Deals Nike Air Presto Womens,Discount 4rqp9 89wp7c August Deals Superstar Mens Black,Cheap 155990 Nike Zoom Kobe VI Kid Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 153000 Air Jordan 7 Retro Men Red/Metallic Gold Brown Shoes,Discount gbhw3 um62cd Cheap Nike Air Max 90 Womens Shoes,Cheap 155997 New Balance Classics Ml1320 Men Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 219360 Nike Air Flightposite 1 Men Black Electric Green Shoes,Discount n7ic2 i4wg7y August Deals Nike Air Max 90 Mens,Discount 229894 Nike Air Max Men Black Red Shoes,. Plumer said The VOID is also considering franchise locations, Discount 193794 Nike Air Max 1 Men White Red Shoes,Online 6r2fx bpemvr August Deals ZX Flux Mens,Authentic 220302 Nike Air Max Destiny Fall Men White Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Creative Recreation Kaplan Trainer CP4345,Shopping 170209 Nike Air Max 90 Men Black Grey Shoes,Nike Stefan Janoski Canvas Dots Trainer CP4612, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Reebok Workout Plus Low Trainer CP4976,Buy 238288 Nike Air Max 90 Men Black Green Shoes,Womens Shoes adidas Stella McCartney Barricade 2015 Minty Green/White Vapor/Light Flash Green,, and for a growing list of partners, Womens Sandals Aerosoles Exchlaim Black Snake,Buy 167729 Nike Air Max Excellerate Men Dark Grey Blue Shoes,Womens Shoes ALDO Unalevia Black Nubuck,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Anne Klein Meg Grey Reptile,Shopping 172399 Nike Air Max Ltd II Men White Black Shoes,Womens Shoes C Label Lychee-1 Coral,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Calvin Klein Annika Antelope Microsuede,Shopping 171812 Nike Blazer High Men Blue White Shoes,Womens Sandals CARLOS by Carlos Santana Mezza Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jordan Varsity Full-Zip,Shopping 219223 Nike Shox O Leven Men Black Grey Shoes,Men's Response Shorts,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Academy Training 1,Cheap 190556 Nike Shox R4 Men Black Shoes,Women's Ultimate Fit 3-Stripes Long Tights,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Wholesale UK Nike Air Max LEBRON X Basketball Shoes For Men in KpkKhjF3,Cheap 175166 Nike Shox R4 Men Black Yellow Shoes,Authentic xg28d k5rg62 August Deals Nike Roshe Run Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 996 Men Coupon_1315,Adidas Springblade 2013 Men Coupon_258,Nike Kevin Durant Men Coupon_1683, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Anne Klein Joetta Wide Calf Black Leather,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-601,Womens Shoes Badgley Mischka Gardenia II Platino Metallic Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Calvin Klein Laken Warm Gold Metallic Leather,Men's Running Shoe Nike Flex Fury 2 819134-404,Womens Sandals CARLOS by Carlos Santana Sunset Gold,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Clarks Brier Dolly Black Leather,Men's Shoe Jordan Horizon Premium 822333-010,Womens Sandals COACH Alyssa Black/Natural/Rubber/Wild Beast,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Cole Haan Ravenna Wedge Roccia Snake Print,Men's Shoe Nike Air Max 97 Ultra '17 918356-003,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Dipped Outsole Hi Dipped Black/Black/Be,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap gr24z bpa38g August Deals Nike Air Max 90 Essential Mens,Adidas Crazy 8 Boys Grade School Aluminum/Black/Lead Basketball Shoes V10028,Discount ubu5x c6ghed August Deals ZX 700 Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Outlet 58c4w dpmm8z August Deals Yeezy 350 Boost Womens,Nike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049,Sale grc2g tb2ne8 August Deals ZX 850 Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 190262 New Balance Kids 980 Kid Green Blue Shoes,Adidas D Rose 6 Mens Scarlet/White/Scarlet Basketball Shoes V74265,Authentic 222901 Air Jordan Retro 1 Men White Blue White Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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