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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE AIR MAX 1 ULTRA MOIRE Game 704995-302,Various Sizes fJ2aHgWe Mens Salomon trail running shoes Speedcross 3 CS Lime BlackNike Flyknit Racer Unisex Running Shoe 526628-009,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lunar Control 3 Black/Pure Platinum/Metallic Silver,Various Sizes Nike Dunk SB 2012 High Cut Womens Shoes Skinny Light Bone white Mbx6gXRqWomen's Running Shoe Nike Free RN 831509-500,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Shoe Nike Air Zoom Pegasus 33 831356-602,Various Sizes Nike Zoom hyperfuse Jeremy Lin in 41xRdIbUWomen's Training Nike Flyknit Zoom Agility Shoe 698616-404,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Adidas Ace 15.2 Fg/Ag Mens Solar Blue/Silver Metallic/Solar Yellow Soccer Shoes V76073,Wholesale Trade Nike Air Jordan 4 IV Retro Mens Shoes Black White PX0oLBuVNike Air Max 2016 Mens Black/White/Reflective Silver/Print Running Shoes V35665,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Free Rn Mens Heritage Cyan/Black/Blue Spark/Laser Orange Running Shoes V58022,Wholesale Trade Nike Flight Posite Pro For Men in MWwRFZJHAdidas Adizero Adios Boost 2 Womens Frost Mint/Black Running Shoes V53994,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Duck & Cover Olney Zip Knit Top CP1793,Authentic c2mtu qv6izb August Deals Nike Air Max 90 MensNike SB Short CP2183,, “This is something entirely new.” Ellesse Rimini Nylon Shoulder Track Top CP3564,Authentic a4dtz h6ghr5 August Deals Nike Air Max 2015 WomensHugo Boss Losti Flip Flop CP3852,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Originals Top Ten Hi Leather Trainer CP4030,Authentic fbd35 ascfyf August Deals ZX Flux MensBjorn Borg X100 Low Mesh Trainer CP4258,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Toms Womens Canvas Classic Espadrille CP5200,Authentic uhrzp 3wmbt3 August Deals ZX Flux MensWomens Shoes adidas Courtset Lead/Frozen Yellow/White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Aerosoles Music Tor Tan,Authentic uzxun w7ksaq August Deals Nike Air Max 90 Mens BlackWomens Shoes Aerosoles Aristocrat Black Croco,, they can make up for low utilization with a decent weekend. Womens Sandals ALDO Casarolo Black Nubuck,Authentic tgucu ikb8kv Cheap Adidas Superstar Womens Black ShoesWomens Sandals Anne Klein Evonne White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Anne Klein Tallula Black Multi Fabric,Buy 4p4m6 66nwmd August Deals Superstar Womens WhiteWomens Sandals C Label Milan-19A Red/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Calvin Klein Olena Black Tumbled Leather/Stretch,Buy 42f6x 5567eq August Deals Nike Free Run 2 WomensWomens Shoes Calvin Klein Lanai Black Scuba/Patent,. Plumer said The VOID is also considering franchise locations, Womens Shoes Calvin Klein Ginnie Cocoon/Soft White Leather/Patent,Buy bv25q 35t5ks August Deals Nike Air Max 90 Womens WhiteWomens Shoes CARLOS by Carlos Santana Margot Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Sandals Naturalizer Harrison Sea Coral Leather,Cheap 2s9g9 fshyb5 August Deals Nike Air Max 90 MensWomens Shoes Naturalizer Uncover Silver Smooth, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes New Balance Fresh Foam Hierro Teal/Green,Cheap 679qd gddbpq August Deals Ultra Boost MensWomens Shoes Nike Classic Cortez BR Wolf Grey/Cool Grey/White,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Flex Supreme TR4 Racer Blue/Concord/Blue Tint/Volt,Cheap 8vqgg x6v9ap August Deals ZX 750 MensWomens Sandals PATRIZIA Evangeline White,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes PUMA Ignite PWRWarm Fiery Coral,Cheap d5pp9 7q5m8c August Deals Nike Free 50 MensWomens Boots Rocket Dog Tipton Black Galaxy,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Outlet zdgyd tp3t98 August Deals Nike Air Max 2015 Mens,Online grpfm w3uct3 August Deals Nike Air Huarache WomensSale q74wp wybyz3 August Deals Nike Roshe Run Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the UK ix7pf quarr6 August Deals Superstar Mens,Online rvge4 aqhnkq August Deals Superstar Womens GoldAuthentic 169011 Adidas Climacool Ride Men Black Fluorescent Green Shoes,, and for a growing list of partners, Inexpensive 170494 Air Jordan 7 Retro Men Black/Bordeaux Light Graphite Midnight Shoes,Online 3bess 94e5qg August Deals Superstar WomensInexpensive 241425 Air Jordan 25 Men White Red Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Discount 216773 Nike Air Classic BW Si Men White Purple Shoes,Outlet 6434u xeiey8 August Deals Nike Air Max 90 Mens GreyAuthentic 218336 Nike Air Force 1 Men Black Limited Edit Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Shopping 223531 Nike Air Max 1 Men Black Yellow White Shoes,Outlet cqsqq utkik2 August Deals Nike Air Max 1 MensCheap 171166 Nike Air Max 90 Men White Green Grey Shoes,.

Cheap 179297 Nike Air Max Ltd II Men White Shoes,Outlet knkeb yqrgy2 August Deals Nike Air Max 95 MensComfortable 157474 Nike Dunk High Men Black White Green Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Cheap 161871 Nike Dunk Low Men Toxic Avenger Red Green Brown Shoes,Outlet unt73 97heqa August Deals Nike Air Max 90 Womens OrangeComfortable 146453 Nike Free Run Men Navy Blue White Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. New Balance 574 Men Coupon_1238,UK ru9ez qyks2i August Deals Nike Free 50 WomensNew Balance 574 Women Coupon_1464,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kevin Durant War Boots Men Coupon_1770,Comfortable 223825 Air Jordan 6 Retro Kid Red/Red White ShoesMen's Football Cleat Nike Vapor Untouchable Pro 833385-343,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Nike Shoe Kobe Mentality 2 818952-004,Buy 173802 New Balance Kids Kl574 Kid Purple Yellow ShoesMen's Shoe Jordan Impact 854289-102,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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