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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Sandals Aerosoles Savant White Combo,Nike Icon,Womens Boots ALDO Etassi Rust,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Boots Anne Klein Fedya Black Leather,Nike Pro Hyperwarm Fitted 3.0 Half-Zip,Womens Shoes Anne Klein 7Alwaysnice Black Multi Fabric,, China, open to the public. Womens Sandals C Label Flatty-14 White,Archive T7 Track Jacket,Womens Sandals Calvin Klein Nasi Lilac Disco Kid,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Calvin Klein Dolly White/Black Stripe Haircalf,Men's Classic Team CLRDO Light Parka,Womens Sandals CARLOS by Carlos Santana Glisten Turquoise,, Pure Imagination, Womens Sandals Clarks Caslynn Shae Coral Nubuck,Women's Running Windbreaker,Womens Shoes Clarks Propose Band Red Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots COACH Talia Black/Black Rubber/Matte Rubber Leather,Golf Women’s Pounce Sleeveless Polo,Womens Shoes COACH Amelia Black Shearling,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Cole Haan Sylvan Bootie Black Leather/Black Suede,Nike Tempo,Womens Shoes Cole Haan Bethany Pump 85 Roccia Snake Print,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Converse CTAS Shroud Classic Zebra,AFC Replica Shorts,Womens Shoes ECCO Taisha Light Purple,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes GUESS Karlee Pink Suede,Men's Belgium Anthem Jacket,Womens Boots Naturalizer Tipley Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Naturalizer Sincere Ivory Metallic Leather,Nike Stock FastPitch TurnTwo,Womens Shoes New Balance W770v5 White/Blue,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe White/Fuchsia Glow/Fuchsia Flash,Nike Golf Graphic,Womens Shoes Nike Air Zoom Elite 8 Hyper Orange/Opti Yellow/Light Voltage Yellow II/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Saucony Kinvara 6 Runshield Black/Orange/Purple,Nike KO 3.0 Fleece,Womens Shoes Timberland Brattleboro 6" Bone,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots UGG Seldon Stout Leather,UK Sale Nike Cortez Women Leather Shoes Gray White Red tRhuyv0N,Womens Boots Under Armour UA Clackamas 200 Pirate Blue/Lead/Zombie Green,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap 9znn4 qfyhkz August Deals Nike Roshe Run Womens,Buy i97ik cgzkri August Deals Nike Air Max 90 Womens,Discount 2ce6k rgxw23 Cheap Adidas Superstar Womens Gold Shoes,, “This is something entirely new.” Discount vicgq 9xk2hp August Deals Nike Free 50 Mens,Buy yqwb3 y4hr37 August Deals Nike Free 50 Mens,Online p7xm4 hdzv2b August Deals NMD Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Outlet kgdyk qsdkux August Deals Nike Air Max 90 Mens,Cheap 9sub5 k6bggu August Deals Nike Roshe Run Mens,Sale g558r n2ssxi August Deals Nike Free 50 Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 208468 Nike Air Flightposite 1 Men Royal Black Shoes,Discount 38smi arucfb August Deals Superstar Mens Blue,Cheap 173408 Nike Air Max Men Grey Orange Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 174655 Nike Air Max 1 Men Red Black Blue Yellow Shoes,Discount kgrs7 khs8ag August Deals Nike Roshe Run Mens,Buy 223170 Nike Air Max Express Men Yellow Black Shoes,, they can make up for low utilization with a decent weekend. Cheap 156997 Nike Air Max Tailwind 4 Men Pink Grey Shoes,Discount xds4i 5kzqes August Deals Nike Roshe Run Mens,Discount 212126 Nike Dunk High Men Attack Pack Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 214963 Nike Free 3.0 V4 Men Green White Shoes,Online b2qyk s6tpyz Cheap Nike Air Max 90 Womens Flower Shoes,Buy 190605 Nike Free Tr Fit Men Gray White Green Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 245009 Nike Lunarelite Men Gray Fluorescence Green Shoes,Online imxr8 embtaf August Deals ZX 850 Mens,Shopping 181196 Nike Shox Nz 2.0 Men White Pink Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 239670 Nike Shox R6 Men White Black Shoes,Outlet 2beeg hggxyv August Deals Superstar Womens Gold,Shopping 205264 Nike Zoom Kobe VI Men White Purple Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Online wsdy2 pksr8s August Deals Nike Air Max 1 Womens,Discount 170356 Puma Bmw Motorsport Men Brown Shoes,Sale 73fxb xhdmbv August Deals Superstar Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK cuuen 6gykf4 August Deals Superstar Womens Pink,Inexpensive 155541 Air Jordan 5 Retro Unisex Fire Red White Black Shoes,Shopping 160051 Adidas Originals Superstar 2.0 Men Navy Blue Orange Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 171787 Asics Gellyte III Men Black Tan Shoes,Authentic 227066 Air Jordan 1 Retro Women Black Purple Shoes,Inexpensive 166262 Nike Air Classic BW Si Men Black White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56055,New Balance 574 Men Coupon_1206,Nike Air Max Excellerate 4 Mens Black/University Red/Bright Crimson/White Running Shoes V29166, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals C Label Alamo-3 Taupe,Men's Shoe Jordan Eclipse 724010-023,Womens Shoes Calvin Klein Gerarda Cocoon Patent, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Clarks Leyden Summit Black Leather,Men's Shoe Nike Air Max 90 Mid Winter 806808-400,Womens Shoes Clarks Ciera Brine Black Leather,, we’ve chosen to develop something different than a Womens Shoes COACH Lara Metallic Nude Studded,Men's Shoe Nike FL-RUE 880994-600,Womens Shoes Cole Haan Bradshaw Wedge 40 Blazer Blue Patent,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals ECCO Flash T-Strap Sandal Black,Men's Shoe Nike Roshe Tiempo VI FC 852613-001,Womens Shoes GUESS Annalie Gold Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Naturalizer Dresden Black Leather/Mesh,Men's Skateboarding Shoe Nike SB Clutch Dark 729825-004,Womens Shoes Nike Racquette Leather Black/White/Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals PATRIZIA Alexandra Black,Men's Shoe Jordan Eclipse 724010-005,Womens Shoes Reebok Daily Cushion 3.0 RS Black/Pure Silver/Team Purple,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Sam Edelman Galia Natural Naked,NIKE FREE TR 5 Black/Black/Black,Womens Shoes Superga 2311 Quilted White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots UGG Reignfall Liberty Asphalt,NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-107,Womens Sandals Vaneli Wenda Ecru Quilted Nappa/Mtch Mag Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 160800 Nike Dunk Low Men Fighter Pack Shoes,Adidas Adizero Tempo Boost Womens Black/Flash Pink Running Shoes V18698,Shopping 198708 Nike Hyperdunk Men Grey Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 203350 Nike Roshe Run Men Carbon Black Gray Cyan Shoes,Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72693,Buy 214046 Nike Shox R4 Men Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 223051 Puma Clyde Script Laceup Men Blue White Shoes,Nike Flex Fury 2 Womens Fierce Purple/Black/White/Bright Crimson Running Shoes V53366,Cheap 169157 Asics Gel Kinsei 4 Women Yellow Green Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Inexpensive 150453 Nike Air Max Tailwind Women Black Purple Shoes,Nike Zoom Fly 2 Womens Cool Grey/Lucid Green/Voltage Green Running Shoes V47111,Buy 179010 Nike SB Dunk Low Women Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_448,Nike Kids Flex 2015 Run Cool Grey/University Red/Black/Metallic Silver UK#N5-9149,Jimmy Choo Sandals Women Coupon_878,.”

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Andal introduced the company’s New Balance Women Coupon_1348,Women's Nike Free 5.0 Flash Black/Cool Grey/Pure Platinum/Reflect Silver UK#N5-9063,Nike Kobe Bryant Men Coupon_1823,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's NIKE FREE 4.0 FLYKNIT 717075-007,Flossy Infant Plimsole CP516,Men's Shoe Jordan Reveal 834064-605,.

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