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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE ZOOM VAPOR 9.5 TOUR Clearwater/Ice Blue/Black/Flash Lime,Authentic r7x3m tsbaz6 August Deals Superstar Womens BlackWomen's Shoe Nike Air Presto Ultra Flyknit 835738-300,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike LunarEpic Flyknit 818677-401,Authentic kmbxa ffsvpg August Deals Nike Air Max 90 Essential MensNike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V93036,Authentic rph4e smvg3a August Deals Yeezy 350 Boost WomensNike Air Max 90 Girls Grade School Obsidian/Bright Mango/Chalk Blue/Canary Running Shoes V66958,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Aerosoles Long Stride Brown,Buy yfkgr k6352w August Deals Nike Air Max 90 WomensWomens Shoes Aerosoles Nuwlywed Dark Red Combo,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals ALDO Perillo Cognac,Cheap 2avsf 58c6nh August Deals Ultra Boost MensWomens Sandals Anne Klein Viewer Black Fabric,, they can make up for low utilization with a decent weekend. Womens Shoes Anne Klein AK7Macarena Black Multi Leather,Cheap 2tphp apffcu August Deals Superstar WomensWomens Boots C Label Romo-9 Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Calvin Klein Berrie Dark Cherry Waxy Suede,Cheap 5f3k6 xb6wuw August Deals Nike Air Max 95 WomensWomens Shoes Calvin Klein Galice Black/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Calvin Klein Collection Gess Haircalf Heel Black,Cheap fnpuc fs54b2 August Deals Nike Air Max 90 Essential WomensWomens Boots Clarks Lucette Jewel Dark Brown Leather,. Plumer said The VOID is also considering franchise locations, Womens Sandals Clarks Reid Delmar Light Tan Nubuck,Cheap g5h3u zfgegd August Deals Superstar MensWomens Shoes Clarks Tempt Appeal Black Patent,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Cheap 192406 Nike Air Max Men Black White Shoes,Sale fi89x 3g9yxc August Deals Nike Air Huarache MensCheap 245300 Nike Air Max 90 Men White Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Shopping 240410 Nike Air Max Ltd Men White Black Red Shoes,Sale mrrse 4eigvh August Deals Superstar WomensCheap 194956 Nike Blazer Low Men Blue White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kevin Durant Men Coupon_1695,Buy 232692 Air Jordan 1 Retro Men Black Red White ShoesMen's Basketball Shoe Nike Air Max Audacity 2016 843884-101,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Nike Basketball Shoe Kyrie 2 819583-600,Authentic 187425 Air Jordan 3 (III) Retro Men White Silver ShoesMen's Running Shoe Nike LunarEpic Flyknit 818676-002,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Shoe Nike Air Max 97 Ultra '17 918356-400,Inexpensive 206857 Air Jordan II Retro Men Black Green ShoesMen's Shoe Nike Hyperdunk 2016 Flyknit 843390-446,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Aerosoles Dimprint Black Combo,Inexpensive 208080 Nike Air Max 90 Men White Black Red ShoesWomens Boots Anne Klein Kahlan Dark Brown Multi Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Badgley Mischka Junior Silver Metallic Leather,Buy 199445 Nike Air Max 90 Men White Black Blue ShoesWomens Boots Calvin Klein Berrie Deep Navy Gibson Oil Leather,, like all retail operators, Womens Shoes Calvin Klein Gayle Dark Red Patent,Comfortable 170472 Nike Air Max Jr Men Black Orange ShoesWomens Boots Clarks Lucette Jewel Black Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Clarks Candra Glow Burgundy Suede,Inexpensive 196228 Nike Air Max Ltd II Men Black Red ShoesWomens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/Calf,, they can make up for low Womens Slippers COACH Antonia Dark Camel/Natural/Suede/Curly Shearing,Buy 173790 Nike Air Max R4 Men Black ShoesWomens Shoes Cole Haan Sarina Pump Black/Black Patent, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots ECCO Touch 25 Lace Boot Mahogany,Shopping 189877 Nike Blazer High Men Navy Blue White ShoesWomens Boots GUESS Dreww Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Naturalizer Britta Brown Smooth,Comfortable 166482 Nike Dunk High Men Red Brown ShoesWomens Shoes Naturalizer Saban Pewter Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise,Authentic 172026 Nike Dunk High Men White ShoesWomens Shoes Nike Lunarglide 7 Ocean Fog/Voltage Green/Lucid Green/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes PATRIZIA Christine Black,Comfortable 194962 Nike Dunk Low Men White Blue Metallic Silver ShoesWomens Boots Rocket Dog Hewitt Black Sierras, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Sam Edelman Galia Natural Naked,Discount 212071 Nike Dunk Mid Pro SB Men Black Red ShoesWomens Shoes Saucony Excursion TR9 Pink/Black/Citron,, we’ve chosen to develop something different than a Womens Boots UGG Classic Short Calf Hair Scales Oyster Calf Hair,Comfortable 188211 Nike Free 3.0 V2 Suede Men Gray Yellow White ShoesWomens Shoes UGG Karlina Geo Perf Skyline Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Vaneli Bonnee Black Nappa/Black Smack Met Patent,Inexpensive 239949 Nike Free 5.0 V4 Men Red White ShoesWomens Shoes Vaneli Lamis Black Satin/Black Satin/Gunmetal Buckle,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Ace,Authentic 200344 Nike Free Run 3 Men Blue White ShoesMen's Superstar Shoe Box Track Jacket,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, AFC Replica Shorts,Shopping 185410 Nike Free Trainer 3.0 Men Red Black ShoesNike Statement,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Various Sizes Adidas Originals Dragon Restore Ancient Ways Running Shoes Men Grey White Blue n33fiaJO,Inexpensive 180639 Nike Lebron 10 Men Red Black White ShoesAuthentic 8puut ztr8yk August Deals Nike Air Huarache Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 5awy3 gzw5re August Deals Nike Air Max 90 Womens Black,Discount 170665 Nike Lunar Eclipse 2 Men Grey White Blue ShoesCheap 5m4k4 ybkp68 August Deals Nike Air Max 2016 Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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