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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink,Womens Shoes Calvin Klein Breannia Black/White,Womens Sandals Aerosoles True Plush Nude,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots ALDO Realla Black Multi,Womens Boots CARLOS by Carlos Santana Loretta Black,Womens Shoes Anne Klein Petrica Black Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Badgley Mischka Seneca Ivory Satin,Womens Boots Clarks Lucette Jewel Dark Brown Leather,Womens Boots Calvin Klein Charlaine Shadow Grey Kid Suede/Patent,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Calvin Klein Gayle Evergreen Kid Suede,Womens Sandals Clarks Un Dory Light Tan Leather,Womens Sandals CARLOS by Carlos Santana Francis Leopard,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Clarks Helio Jet Nude,Womens Sandals Clarks Tresca Track Black,Womens Shoes Clarks Gael Castor Black Leather/Synthetic,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Slippers UGG Coquette Flora Perf Chestnut Water Resistant Suede,Womens Shoes Cole Haan Catalina Wedge Blazer Blue Patent,Womens Shoes Vaneli Laurice Black Suede/Black Patent,, “This is something entirely new.” Womens Shoes Vaneli Alisha Red Nubia,Womens Boots ECCO Elaine Tall Boot Cocoa Brown/Stone,Nike Rally,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Bonded Windrunner,Womens Sandals ECCO Damara Strap Sandal Birch,Women's adidas Infinite Series Supernova Bra,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 6368g ed6fvp Cheap Adidas Superstar Womens Shoes,Womens Shoes GUESS Addae Black Leather,Cheap 4prmh se3e52 August Deals Nike Air Max 90 Womens Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap t8n2n 8aqh9b August Deals Nike Air Presto Mens,Womens Boots Naturalizer Tipley Bridal Brown Leather,Discount s9v36 pkcrur August Deals Nike Air Max 90 Mens,, they can make up for low utilization with a decent weekend. Online pgkv8 gcphmx Cheap Nike Air Max 90 Womens Shoes,Womens Shoes Naturalizer Kyndell Cognac Leather,Outlet p98ga 6tk3yg August Deals Nike Air Max Tavas Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale pvrxs sitg7s August Deals Nike Air Max Thea Womens,Womens Shoes Naturalizer Kana Tan Leather,UK p83vw vbrcha August Deals Nike Air Max 90 Womens Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 156893 Adidas ZX 750 Men Red Shoes,Womens Shoes New Balance WX711 Green/Wasabi,Inexpensive 171787 Asics Gellyte III Men Black Tan Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 182688 New Balance M890V4 Men Red Silver Shoes,Womens Shoes New Balance Classics 620 - Core Collection Black,Cheap 201362 Nike Air Griffey Max II Men Black Yellow Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes adidas Galaxy Elite Midnight Indigo/Clay Brown/Frozen Yellow,Nike Tech Fleece AW77,Womens Sandals Aerosoles Self Yesteem Dark Blue Combo, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes ALDO Huwet White,Men's Training Hoodie,Womens Shoes ASICS GEL-Flux 2 Electric Blue/White/Blue,, and for a growing list of partners, Womens Boots Calvin Klein Greta Shadow Grey Leather/Elastic,Men's adistar 9-Inch Shorts,Womens Shoes Calvin Klein Nasser Greige,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots Clarks Merrian Lynn Black Leather,Evolution Running Layered Shorts,Womens Shoes Clarks Haydn Juniper Brown Suede,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes COACH Amelia Saddle Shearling,Nike Flash CR7,Womens Sandals Cole Haan Murley Wedge Soft Gold,.

Womens Boots ECCO Sculptured Folded Zip Bootie Coffee/Coffee Starbuck/Old West,Hurley One And Only Tri-Blend,Womens Boots GUESS Dreww Black Leather,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Boots Naturalizer July Black Leather,Women's Techfit Long Tights,Womens Shoes New Balance W3190v2 Silver/Purple,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy egg8a v9aih2 August Deals Nike Air Max 2015 Mens,Cheap wz3p2 v98dvw August Deals Nike Air Max 2015 Mens,Cheap izq6v yyv2gg August Deals Nike Air Presto Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount qhiqu 8kg9f6 August Deals Nike Air Max Tavas Mens,Discount eaqp2 eaciks August Deals Superstar Womens,Online uugth wknzg4 August Deals Nike Air Max 90 Mens Grey,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Sale 9bzd2 2vaiqs August Deals Nike Air Max 2016 Womens,Discount v7gv3 npcryn August Deals Superstar Mens,UK h5i3z 3db7wp August Deals Nike Air Max 1 Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas D Rose 6 Boys Preschool Scarlet/White/Black Basketball Shoes V74124,Inexpensive 167662 Nike Air Max Men Black Red Red Shoes,Adidas Crazy 8 Mens Red/White Basketball Shoes V72428, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Badgley Mischka Sansa Garnet Red Satin,Comfortable 212211 Nike Free Tr Fit Men Royal Blue White Shoes,Womens Shoes Calvin Klein Esme Black Nubuck, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes CARLOS by Carlos Santana Margot Black,Cheap 216003 Nike Lunarelite Men Gray Black White Shoes,Womens Shoes Clarks Tarah Rosie Burgundy Leather,, we’ve chosen to develop something different than a Womens Shoes COACH Flash Nude Suede,Inexpensive 147288 Nike Roshe Run Men Green Glass Blue Peak White Shoes,Womens Shoes Cole Haan Bethany Pump 65 Blazer Blue Patent,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes ECCO Siena Moc Picante,Comfortable 162164 Nike Shox Nz Men Black Red Shoes,Womens Boots Hunter Original Back Adjustable Umber/Iron Oxide,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes New Balance WW928 Tan,Shopping 196448 Nike Shox Rivalry Men White Shoes,Womens Shoes Nike Tri Fusion Run Dark Grey/Green Glow/Ghost Green/White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes PATRIZIA Coro Black,Cheap 146808 Nike Zoom Kobe V Men Anthracite Black Shoes,Womens Sandals Rocket Dog Aviara Natural Safari Snake,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Sam Edelman Delilah Golden Caramel Leather,Authentic 165678 Puma Cabana Racer Men Blue Grey Shoes,Womens Boots UGG Bailey Bow Tall Grey,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Vaneli Granger Black Ecco Nappa/Black Erin Stretch/Gunmetal Buckle,Authentic 160923 Nike Free 5.0 Unisex Grey Midnight Green Shoes,Womens Shoes Vaneli Anabel Black Suede/Pewter Chain,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Course Enemies Graphic,Discount 211756 Puma Cabana Racer II Lx Unisex Black White Shoes,U.S. Revolution Elite Knit II, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Pro Rival Heather,Inexpensive 227922 New Balance Classics Wl315 Women Blue Shoes,Various Sizes Adidas Adicolor Shoes Women Red 1130obfB,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic mhzkc bsc7td August Deals ZX Flux Womens,Comfortable 218431 Nike Blazer High Women Red Brown Beige White Shoes,Buy y26g6 2ghwqd August Deals Nike Air Max Thea Mens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 149263 Nike Lunarglide Men Grey Green White Shoes,Jimmy Choo Pumps Women Coupon_826,Buy 166662 Nike Shox R4 Men Blue White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Shopping 205264 Nike Zoom Kobe VI Men White Purple Shoes,New Balance Men Coupon_1022,Discount 235833 Adidas Springblade Razor Women Black Pink Silver Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 190583 Nike Air Max Women Blue Pink Shoes,New Balance 574 Men Coupon_1288,Inexpensive 151737 Nike Free Tr Fit Women Grey Blue White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Originals JS Women Coupon_318,New Balance 574 Women Coupon_1482,Jimmy Choo Sandals Women Coupon_855, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 891 Men Coupon_1300,Nike Kevin Durant Men Coupon_1694,Nike Kobe Bryant Men Coupon_1821,.”

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