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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 191822 Nike Air Max 90 Men Black Purple Shoes,Womens Sandals Clarks Nadene Lola Black LeatherComfortable 171108 Nike Air Max 90 Men White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 192115 Nike Air Max Ltd II Men White Blue Shoes,Womens Sandals Clarks Playful Tunes White LeatherAuthentic 244966 Nike Blazer High Men Gray Blue White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 181474 Nike Dunk High Men White Red Shoes,Womens Sandals Clarks Zia Castle BlackComfortable 172227 Nike Dunk High Men Sun Flower Silver Grey Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Authentic 152694 Nike Free 3.0 V3 Men Green White Shoes,Womens Sandals Clarks Temira West White LeatherAuthentic 157422 Nike Free 5.0 V4 Men Black Blue Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Cheap 147670 Nike Hyperize Kobe Bryant Olympic Men White Red Shoes,Womens Sandals Clarks Leisa Apple BlackComfortable 211575 Nike Lunareclipse 4 Men Grey Black Yellow Shoes,.

VRStudios, founded in 2014, Discount 228292 Nike Free 7.0 V2 Men Black Grey White Shoes,Womens Sandals Clarks Aeron Logan SageComfortable 179704 Nike Roshe Run Men Black Green Lightning Yellow Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Authentic 242578 Nike Shox R2 Men Black Red Shoes,Womens Sandals Clarks Preslet Stone TanBuy 193464 Nike Shox R4 Men Black White Red Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Creative Recreation Infant Kaplan Snake Trainer CP502,Womens Boots Cole Haan Roper Grand Boot Black SuedeConverse Nursery Chuck Taylor All Star Hi Trainer CP745, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Condemned Nation Blyth Tech Poly Hooded Top CP985,Womens Boots Cole Haan Hayes Bootie Black Suede4Bidden MA1 Fur Hood Jacket CP1188,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Gensen Harrington Jacket CP1382,Womens Sandals Cole Haan Adrienne Wedge BlackJack & Jones Detroit Waffle Knit Jumper CP1820,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Pacific Standard Tidal Swim Short CP2335,Womens Shoes Cole Haan Mariela Air OT Pump Black PatentHavaianas Team Flip Flop CP3843,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Golf Shoe Nike Lunar Control Vapor 849971-300,Womens Sandals Sam Edelman Tess BlackMen's Shoe Nike Air Zoom Pegasus 32 749340-003, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Shoe Nike Train Ultrafast Flyknit Amp 844645-177,Womens Sandals Sam Edelman Gardener Natural Naked Naked Atanado LeatherNIKE AIR MAX 95 Black/Poison Green/Dark Grey/Silver,, like all retail operators, Nike SB Zoom Stefan Janoski Slip-On Premium Unisex Skateboarding Shoe 833582-441,Womens Shoes Sam Edelman Liam Vintage RoseWomen's Shoe Nike Free Focus Flyknit 844817-300, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas D Rose 6 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29938,Womens Shoes Saucony Kilkenny XC5 Flat W Green/PinkAdidas D Lillard 1 Mens Black/White/Scarlet Basketball Shoes V35773,, they can make up for low Adidas Adissage Mens Black/White Slippers V31276,Womens Shoes Saucony Originals Jazz Low Pro Charcoal/YellowNike Flex Fury Mens Blue Graphite/Classic Charcoal/Black/White Running Shoes V39152, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20048,Womens Shoes Superga 2750 Cotu Slip-On MilitaryNike Classic Cortez Womens Black/Metallic Red Bronze/White Running Shoes V21981,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Nike Mercurial Finale Street IC Black/Volt/White UK#N5-9587,Womens Shoes Timberland Glastenbury Slip-On Medium BrownComutor 12 Hour Panel Backpack CP26, could generate over half a million dollars a week, and easily finance new titles. Nike Junior Stefan Janoski Trainer CP661,Womens Boots UGG Mackie Black SuedeCreative Recreation Wilmington Lounge Hooded Top CP1014,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Duck & Cover Ingleby Jacket CP1338,Womens Boots UGG Jasper Black LeatherBrave Soul Edwin Denim Short CP2096, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Tech Fleece Suit CP3622,Womens Boots UGG Classic Short Crazy Plum Twinfaceadidas Originals Adi-Ease Trainer CP4042,, we’ve chosen to develop something different than a Creative Recreation Adonis Mid Trainer CP4378,Womens Sandals UGG Allaria II Mar Wet Sand SuedeNike Air Max 90 Essential Trainer CP4711,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Supra Owen Trainer CP5021,Womens Slippers UGG Dakota Racing Stripe Blue Water Resistant SuedeWomens Shoes adidas Slingshot TR Blue Glow/Raw Purple/Halo Blue,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Aerosoles True Plush Nude,Womens Boots Vaneli Banter Tmoro Peter CalfWomens Shoes ALDO Galenadda Black Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Anne Klein AKAppeal Black Multi,Womens Sandals Vaneli Kirima Pale Platino GesaWomens Shoes C Label Napoli-25 Silver,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,Womens Shoes Vaneli Racilia Natural Cork/Beige MeshWomens Boots Clarks Palma Rena Black Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Clarks Un.Rosily Tan,Womens Shoes Vaneli Jalo Tortoise PatentWomens Sandals COACH Marla Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Cole Haan Dorian Stretch Boot Black,Womens Shoes Vaneli Gabbie Black Velvet/Black SatinWomens Shoes Cole Haan Zerogrand Slip-On Sneaker Silver Mesh/Vapor Grey/Sunray, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes ECCO Babett Strap Black Leather,Womens Shoes Vaneli Sidony Bronze CipriaWomens Shoes GUESS Hotspottn Silver Glitter,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Sandals Naturalizer Gail Ginger Snap,Women's Studio Zebra TightsWomens Shoes New Balance 560v6 Metallic SIlver/Exuberant Pink,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Nike Flex Flury Game Royal/Green Glow/Menta/White,Hurley Phantom Clark Little ClearwaterWomens Sandals PATRIZIA Moa Pink,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White,Nike Victory StripeWomens Sandals Sam Edelman Galia Black 1, will Womens Shoes Sam Edelman Felicia Sangria Silk Velvet,Jordan AW Logo Full-ZipWomens Boots UGG Cierra Lodge Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes UGG Karlina Geo Perf Sunset Red Suede,Active Training Women’s PWRSHAPE JacketWomens Shoes Vaneli Maxim Camel Hair/Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Unisex Shoes Vans Brigata Black/Black,Women's Farm Tukana Boyfriend Trefoil TeeNike Pro Hyperwarm Fitted 3.0 Half-Zip,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Golf Mixed Stripe Polo,Golf Glitch Block PoloYouth Chelsea FC Replica Player Shorts,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Standard 19 Track Jacket,Nike 3" Zen RivalAuthentic 2dgeg z899fg August Deals Nike Air Max 90 Womens Red, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic uzxun w7ksaq August Deals Nike Air Max 90 Mens Black,Jordan AJ 9 FleeceBuy tuzyg qyu8kd August Deals Nike Air Max Zero Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap yykgr nbceky August Deals Nike Air Max 90 Mens White,2016 France Vapor Match HomeOnline 2ksn6 67mmsh August Deals Nike Air Max 90 Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Outlet 5k65r 6y6mvd August Deals Nike Free Run 2 Mens,Nike SB Everett Graphic Fleece CrewSale dqu6p gptihe August Deals Superstar Womens White,.”

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Andal introduced the company’s UK fmd7g dyrg3v August Deals Nike Air Max 1 Womens,Nike Pro Combat Hypercool CompressionBuy 172337 Adidas Springblade Razor Men Blue Black Silver Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Discount 225455 Lebron 11 Men Blue Pink Black Shoes,Women's Seamless BraShopping 201163 Nike Air Flightposite 1 Men Silver Grey Black Shoes,.

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