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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Shoe Air Jordan 14 Retro 487471-005,Womens Boots Aerosoles Make Two Red PU,Men's Shoe Nike Air Max 95 Premium 538416-400,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Shoe Nike Free RN Distance (Boston 2016) 839478-416,Womens Sandals Aerosoles Water Power White,Men's Shoe Nike Zoom All Out Low 878670-401,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men,Womens Shoes Aerosoles Cinario Navy,NIKE FREE 5.0 Flash Lime/Liquid Lime/Black,). Women's Running Shoe Nike Air Max 2016 Print 818101-500,Womens Boots ALDO Cyndy Cognac,Women's Shoe Nike Free TR 6 833413-101,, VRcades, Nike Cortez 07 Boys Preschool White/University Red Running Shoes V94631,Womens Shoes ALDO Passarello Silver,Nike Roshe One Boys Grade School Light Crimson/White/Racer Blue/Obsidian Running Shoes V60970, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas J Wall Mens Zero Met/Gold Met/Pink Basketball Shoes V99882,Womens Shoes ALDO Hastina Bone,Adidas Ace 16.1 Fg/Ag Mens Shock Blue/Semi Solar Slime/White Soccer Shoes V74513,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 95 Ultra Jacquard Trainer CP4719,Womens Shoes Calvin Klein Karel Indigo/Black Haircalf/Leather,Reebok NPC Vintage Trainer CP4983,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Toms Womens Avalon Sneaker Shoe CP5253,Womens Boots CARLOS by Carlos Santana Harper Titanium,Womens Boots Aerosoles Golden Key Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Aerosoles E Mail Black,Womens Boots Clarks Mariella Busby Dark Tan Leather,Womens Sandals ALDO Kaoven Peach,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Anne Klein Ardmore Red,Womens Sandals Clarks Ranae Monique Black Leather,Womens Boots C Label Liberty-16 Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Calvin Klein Laneige Black Leather,Womens Sandals Clarks Leisa Gianna Black,Womens Shoes Calvin Klein Kathryn Black Patent,.

VRStudios, founded in 2014, Womens Boots Clarks Orinocco Eave Black Oily Leather,Womens Shoes Clarks Charron Artic Navy Nubuck,Womens Sandals Clarks Paylor Pace Black Synthetic,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Clarks Haydn Pond Brown Leather,Womens Shoes Clarks Pegg Alba Black Leather,Womens Shoes COACH Norfolk Coral Pebble Grain Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Saucony Shay XC3 Spike W at 6pm.com,Womens Shoes Cole Haan Juliana Ankle Strap Pump 75 Ironstone Suede,Womens Boots Timberland Earthkeepers Savin Hill Tall Boot Wheat Woodlands,, “This is something entirely new.” Womens Boots UGG Cassidee Tall Chocolate Leather/Knit,Womens Shoes Cole Haan Juliana Pump 75 Dark Silver Metalic,Womens Boots Vaneli Rayda Black Suede,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Easily Black Whip Snake,Womens Boots ECCO Touch 25 Buckle Boot Black/Black,Womens Shoes Vaneli Marret Black Suede/Black Super Croc Print,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Hurley Supersuede Printed Beachrider,Womens Shoes ECCO Osan Loafer Shadow White,Nike Windrunner Splatter,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Impossibly Light Crackled,Womens Shoes ECCO Golf Street EVO One Sport White/Buffed Silver,2016 Brazil CBF Stadium Away,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike FC N98,Womens Shoes GUESS Anny White Leather,Various Sizes Nike Air Jordan V.1 Chukka Mens Height Shoes Black Blue dhGhjxti,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic c3mdt zu24pm Cheap Adidas Superstar Womens Black Shoes,Womens Boots Naturalizer Illy Black Leather/Croco,Buy 9ein8 b729nb August Deals Nike Air Presto Mens,, they can make up for low utilization with a decent weekend. Buy wx7pb hnt923 August Deals Nike Air Max Thea Womens,Womens Boots Naturalizer Josephine Black,Cheap vfi2g cysnkc Cheap Nike Air Max 90 Womens Grey Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount nqfhg rug3km August Deals Nike Air Max 90 Womens Red,Womens Shoes Naturalizer Defoe Black Leather/Mesh,Online nxi8m ng4z5d August Deals Nike Air Max 95 Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Outlet nwima kg327m August Deals Nike Air Max Zero Womens,Womens Shoes New Balance WO99 Silver/Pink,Sale ngpue b5cv48 August Deals Ultra Boost Womens,. Plumer said The VOID is also considering franchise locations, UK nw3t2 3h6hkx August Deals Nike Air Max 90 Womens White,Womens Shoes New Balance W775V1 Blue/Pink,Discount 167372 Adidas Springblade Razor Men Camouflage Orange Black Silver Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for adidas Originals Stan Smith Gold Trainer CP4175,Hurley Supersuede Solid 5" Beachrider,Kenzo Tenniz Nappa Trainer CP4504, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Zoom Stefan Janoski Leather Trainer CP4845,Nike Air Flash Brushed Fleece Full-Zip,Flossy Womens Neon Plimsoll CP5195,, and for a growing list of partners, Womens Boots Aerosoles Remote Controle Brown Lizard,Nike Bonded Mesh,Womens Boots ALDO Merkin Cognac,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Anne Klein Fion Purple Suede,Women's Snow Camo Jumpsuit,Womens Sandals C Label Cider-1 Blue,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Calvin Klein Gailia Parch White Box Leather,Nike 3" Essential,Womens Boots Clarks Maymie Skye Black Leather,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Youth UEFA EURO 2016 Germany Away Replica Player,Cheap 2ci3b vmkmmp August Deals Nike Air Max 2016 Mens,Women's Techfit Printed Long Tights,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 2kq3s 8xhkp8 August Deals Nike Air Max 2015 Womens,Cheap gsp2d b6vmi5 August Deals Nike Air Presto Mens,Buy 4biqg c8f22v August Deals Nike Air Max 1 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 49uya g4wwga August Deals Nike Air Presto Womens,Cheap z6udc bgdw9g August Deals Nike Air Max 90 Mens Blue,Discount 6wni3 d567ea August Deals Nike Blazer Mens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Cole Haan Indiana Tall Boot Waterproof Black Suede,Buy 243303 Nike Lunarswift 2 Men Grey Black White Shoes,Womens Shoes Cole Haan Tali Grand Bow Dark Silver Metallic Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes ECCO Sport ECCO Cool White,Comfortable 237050 Nike Shox R2 Men White Black Shoes,Womens Sandals Naturalizer Wyonna Black Core/Smooth,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes New Balance 690v4 Navy/Silver,Cheap 189715 Nike Shox R6 Men White Black Red Shoes,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Racer Blue/Black/White/Bright Crimson,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes PUMA FashIN Diag Gore Italian Plum/Whisper White/Puma Silver,Shopping 228338 Nike Zoom Kobe IV Men Red White Shoes,Womens Boots Sam Edelman Madge Mocha Latte,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Saucony Originals Jazz Low Pro Mint/Blue 1,Buy 195100 Onitsuka Tiger By Asics Mexico 66 Men Grey Red Shoes,Womens Boots UGG Bailey Gold Mariko Rabbitbrush/Twinface, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Vaneli Kirima Pale Platino Gesa,Comfortable 159513 Asics Gelhyper33 Unisex Black Silver Yellow Shoes,Unisex Shoes Vans SK8-Hi MTE (MTE) Black/True White,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Tech Fleece Windrunner,Inexpensive 174683 Air Jordan 13 Women Blue Blue Grey Shoes,Nike 3" Zen Rival,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 208753 Nike Air Max Men Grey Green Shoes,Adidas Porsche Design VI Men Coupon_214,Shopping 221840 Nike Air Max Ltd Men White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 233879 Nike Dunk High Men Shoes,Christian Louboutin Sale Women Coupon_536,Authentic 229674 Nike Free Run 2 Men Black Navy White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic 188669 Nike Lunarglide 3 Men Black White Shoes,Jimmy Choo heels Women Coupon_761,Shopping 192189 Nike Shox R4 Men White Gold Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Christian Louboutin Sale Women Coupon_477,New Balance 574 Women Coupon_1458,Platforms Jimmy Choo Women Coupon_995,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted New Balance 574 Women Coupon_1449,Nike Derrick Rose Men Coupon_1643,JORDAN SUPER.FLY 3 Wolf Grey/Cool Grey/White,.

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