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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Authentic rqdyk p8dyg2 August Deals Superstar Mens,Womens Boots Clarks Plaza Square Black Waterproof LeatherBuy 4ii3w xfrpwx August Deals Nike Air Presto Mens,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Buy g7vw6 egsder August Deals Nike Air Max 90 Womens,Womens Boots Clarks Bizzy Girl Black LeatherBuy v2fk3 fzsghr August Deals ZX Flux Womens,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Cheap 7maxq usrnbq August Deals Nike Air Max Thea Mens,Womens Boots Clarks Riddle Muse BlackCheap gr24z bpa38g August Deals Nike Air Max 90 Essential Mens,). Cheap x6hts chg6dn August Deals Nike Air Presto Womens,Womens Boots Clarks Kearns Flame BlackDiscount ae4zz 8mrvtc August Deals Nike Air Presto Mens,, VRcades, Discount s9v36 pkcrur August Deals Nike Air Max 90 Mens,Womens Boots Clarks Kearns Flash BlackOnline b7age prgckn August Deals ZX 850 Womens, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Online idzg7 xga4bn August Deals Nike Air Max Zero Womens,Womens Boots Clarks Fianna Holly Brown LeatherOnline z6tak 4eqmah August Deals Yeezy 350 Boost Womens,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 230634 Nike Air Max 90 Men Black White Shoes,Womens Sandals Clarks Hayla Glacier Black LeatherComfortable 170472 Nike Air Max Jr Men Black Orange Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 234221 Nike Air Max Press Men White Black Shoes,Womens Sandals Clarks InMotion Sail DenimDiscount 158642 Nike Air Yeezy 2 Men Black Solar Reds Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 209138 Nike Dunk High Men Black Shoes,Womens Sandals Clarks Leisa Apple BlackInexpensive 187596 Nike Dunk Low Men Asparagus Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap 149707 Nike Lunarpath Etw Men Black Royal Blue Shoes,Womens Sandals Clarks Un Neema GreyCheap 148520 Nike SB Dunks High Men Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Shopping 243538 Nike Shox O Nine Men White Silver Shoes,Womens Sandals Clarks Zia Graze WhiteBuy 203704 Nike Shox Rivalry Men Black Blue Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Christian Louboutin Sale Women Coupon_546,Womens Shoes Clarks Everlay Iris Brown LeatherJimmy Choo Bridal Women Coupon_754,, “This is something entirely new.” Jimmy Choo Sandals Women Coupon_881,Womens Shoes Clarks Sillian Jetay BlackNew Balance 373 Men Coupon_1098,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Balance 574 Men Coupon_1268,Womens Shoes Clarks Idella Honor BrownNew Balance 574 Women Coupon_1496,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Running Shoe Nike Air Zoom Elite 8 748588-700,Womens Boots COACH Beverly Fatigue Calf SuedeMen's Shoe Air Jordan 9 Retro Low 832822-401,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Nike Air Max 90 Ultra Essential 819474-402,Womens Sandals COACH Marla Saddle/BlackMen's Shoe Nike Air Zoom Talaria '16 SP 844695-100,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Roshe One 511881-663,Womens Sandals COACH Geneva Natural Straw/Bright Coral Semi Matte CalfMen's Training Shoe Nike Lunar Caldra 803879-015,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Presto Unisex Shoe (Men's Sizing) 789870-413,Womens Sandals COACH Judy Black/Brown/ChalkNike MagistaX Proximo II IC Men's Indoor/Court Soccer Shoe 843957-060, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Huarache Ultra 819151-002,Womens Shoes COACH Ludlow Feathered Grey Dusted Suede/Pewter NappaWomen's Shoe Nike Juvenate Premium 844973-601,. Plumer said The VOID is also considering franchise locations, Nike Cortez 07 Boys Preschool Black/White/Nylon Running Shoes V35335,Womens Shoes COACH Chrissy Orange/Black Wild Beast HaircalfNike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88712,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Infant Air Force 1 Low Trainer CP530,Womens Boots Cole Haan Draven Short Boot ChestnutDr. Martens Nursery Core Colby 3-Eye Lace Shoe CP763, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Good For Nothing Veneto Biker Jean CP855,Womens Sandals Cole Haan Cameron Sandal SequoiaAntony Morato Hooded Light Jacket CP1216,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Native Youth Football Jacket CP1459,Womens Sandals Cole Haan Elsie Cross Wedge 40 II Blackadidas Originals Vintage Block Short CP2065,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Creative Recreation Lincoln Track Top CP3543,Womens Shoes Cole Haan Juliana Pump 45 Blazer Blue PatentBirkenstock Arizona Sandal CP3822,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots Rocket Dog Milford Black Hush,Womens Shoes GUESS Babbitta Blue LeatherWomens Sandals Sam Edelman Dailey Snote White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Saucony Kilkenny XC5 Spike White/Vizipink,Womens Boots Naturalizer Byron Black SmoothWomens Boots Timberland Authentics Teddy Fleece Fold-Down Port Rugged Metallic Finish,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Outlet zctxr gx6x8c August Deals Nike Air Huarache Womens,Womens Shoes New Balance Classics CW620 Black/Pink Suede/MeshSale sh89c 857gux August Deals Nike Free Run 2 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK r9zwu k7shg2 August Deals Nike Air Max 95 Mens,Womens Shoes Nike Free 5.0 V4 White/Pure PlatinumShopping 223990 Adidas ZX 750 Men Grey White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 204689 Air Jordan Retro 3 Men White True Blue Shoes,Womens Shoes Nike Flex Fury Cool Grey/Pink Pow/Pink Foil/Bright CitrusShopping 188770 New Balance Kids Ke410 Kid Dark Grey Pink Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Shoe Jordan Galaxy 820255-010,Womens Sandals Sam Edelman Jolan Jolan Black IvoryMen's Shoe Nike Air Zoom Terra Kiger 3 Premium 831388-500, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Shoe Nike Zoom LeBron Soldier 10 844374-410,Womens Shoes Sam Edelman Reece Sepia BlackNIKE AIR MAX THEA PRINT Light Blue Lacquer/Clearwater/White,, like all retail operators, NIKE ZOOM HYPERREV 2015 PREMIUM Multi-Color/Black/Reflect Silver,Womens Shoes Sam Edelman Banks Black Suedy Perf/Velour SuedeWomen's Shoe Nike Free Train Connect 843966-700, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas D Rose 773 Iii Boys Grade School Light Onix/Black Basketball Shoes V61174,Womens Shoes Saucony Guide 8 Blue/Navy/CoralAdidas D Rose 6 Mens Black Basketball Shoes V11985,, they can make up for low Adidas Barricade 2016 Boost Mens Black Iron Metallic Tennis Shoes V12857,Womens Shoes Saucony Originals Bullet Dark Grey/Light BlueNike Flyknit Racer Mens White/Black/Game Royal/Green Strike Running Shoes V87731, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Adilette Supercloud Plus Womens Black/Mineral Blue/White Slippers V22672,Womens Boots Timberland Whittemore Mid Side Zip Boot Dark Grey WoodlandsNike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43738,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Nike Alpha Strike 2 3/4 TD White/Black UK#N5-9440,Womens Boots UGG Silva BlackHype Speckle Backpack CP69, could generate over half a million dollars a week, and easily finance new titles. adidas Originals Nursery ZX Flux Trainer CP700,Womens Boots UGG Bailey Bow Exotic Scales Anemone SuedeEllesse Lambro Waffle Hooded Top CP1051,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hawksworth Hawkbit Long Jacket CP1406,Womens Boots UGG Bailey Mariko Redwood/TwinfaceGood For Nothing Pique Side Panel Short CP2143, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Timberland 6 Inch Premium Woven Collar Boot CP3784,Womens Boots UGG Bailey Button Mirage Sterling Twinfaceadidas Originals Seeley Woven Trainer CP4080,, we’ve chosen to develop something different than a Cruyff Santi Technical Trainer CP4415,Womens Shoes UGG Bridgen Dark Chestnut LeatherNike Zoom Stefan Janoski Canvas Trainer CP4721,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Vans Classic Slip On 59 Suede Trainer CP5089,Womens Boots Vaneli Valka BlackWomens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Aerosoles Rotmail Black Fabric,Womens Sandals Vaneli Bitya Black Soft PatentWomens Shoes ALDO Cornelina Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes ASICS Gel-Zaraca 4 Purple/Silver/Flamingo,Womens Sandals Vaneli Wenda White Quilted Nappa/White PatentWomens Boots Calvin Klein Gigi Black Cow Kansas/Neoprene,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Calvin Klein Ellcia Cocoon Toscana Leather,Womens Shoes Vaneli Sigrid Coral Quilted Glam Nappa/Coral Glam NappaWomens Boots Clarks Gelata Italia Black/Brown Spot Haircalf,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Clarks Shira Nicole Black Leather,Womens Shoes Vaneli Bennet Dark Tan Coach SuedeWomens Sandals COACH Harla Nude Semi Matte Calf,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Cole Haan Tali Grand Tall Boot 40 Black,Womens Shoes Vaneli Blair Black Molly RodiWomens Shoes Cole Haan Catalina Wedge Black Suede, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes ECCO Babett Maryjane Gravel Firefly,Unisex Shoes Vans Era 59 (Cork Twill) Dark ShadowWomens Shoes GUESS Annalie Black Leather,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Naturalizer Lennox Taupe Shiny,Kobe Mambula EliteWomens Shoes New Balance WC996v2 Imperial Purple,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes Nike Shox Superfly R4 Metallic Silver/Fuchsia Glow/Dark Grey/Vivid Purple,Evolution TopWomens Shoes PATRIZIA Dreaminess Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots Rocket Dog Huxley Brown Creek,Nike Transition BlockWomens Sandals Sam Edelman Reid Vreeland Red, will Womens Shoes Saucony Originals Bullet Grey/Blue,Nike Ultimate FlashWomens Boots UGG Rosen Black Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Under Armour UA Spine Glyde ST CC White/Black,Men's Classic Team Boxy Trend TeeWomens Shoes Vaneli Marie T.Moro Rimes/Mtch Elastic,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Vans Dazie-Hi (Suede/Dots) Original Navy,Women's Soccer TeeActive Training Tech Fleece Halo Hoodie,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Golf Space Dye Stripe Polo,Women's Supernova Graphic BraNike Academy Training 1,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Youth Messi Hoodie,Nike French Terry AlumniWholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TR, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic yimwg s9pxut August Deals Nike Air Max Zero Mens,Nike MM Fly Framing BlockBuy xkxwr s2g4gu August Deals Nike Air Presto Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Discount 44gz6 7c7shz August Deals Nike Blazer Low Mens,Nike Diamond InvaderOnline 636cq dryibh August Deals Superstar Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Outlet 9cttq wsv9us August Deals NMD Womens,Nike "Your Own Rules"Sale eriba yqagrb August Deals Nike Air Max Zero Womens,.”

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Andal introduced the company’s UK ndrxs ft64e5 Cheap Adidas Superstar Womens Shoes,Nike Tech Knit TopDiscount 218813 Air Jordan 11 Retro Men Black/Infrared White Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Comfortable 174093 Jordan Aj Men Black Blue Shoes,Youth Essentials 3-Stripes ShortsDiscount 171818 Nike Air Force 1 Men Black Blue Shoes,.

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