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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Shoe Jordan Trainer ST 820253-303,Womens Boots Aerosoles Taekwondo Grey,Men's Shoe Nike Air Zoom Elite 8 748588-007,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Shoe Nike Metcon 2 Amplify 819902-007,Womens Sandals Aerosoles Plushed Metal Dark Tan,Men's Training Shoe Nike Lunar Caldra 803879-010,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Air Max Zero Unisex Shoe 789695-002,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Natural,NIKE SB LUNAR ONESHOT Team Red/White/Black,). Women's Shoe Nike Air Presto 878068-002,Womens Boots ALDO Neria Natural,Adidas D Rose 6 Boys Toddler White/Grey/Black Basketball Shoes V91572,, VRcades, Adidas J Wall 2 Boys Grade School White/Red/Clear Grey Basketball Shoes V93897,Womens Shoes ALDO Unalevia Cognac,Adidas Crazy 8 Mens Red Sld/Black Basketball Shoes V72332, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,Womens Boots Anne Klein Grania Black,Nike Air Max Ltd Mens White/White/White Running Shoes V95956,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Puma Trinomic Disc Blaze Modern Trainer CP4893,Womens Shoes Calvin Klein Camella Soft White,Kickers Womens Kopey High Leather Boot CP5163,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green,Womens Boots CARLOS by Carlos Santana Hagen Taupe,Womens Sandals Aerosoles Enchlave Turquoise,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots ALDO Dyna Black Leather,Womens Boots Clarks Lucette Drama Black Leather,Womens Sandals Anne Klein Ristina Black/Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Badgley Mischka Salsa Light Blue Satin,Womens Sandals Clarks Netrix Rose Natural Snake,Womens Boots Calvin Klein Briella Black Microsuede/Stretch,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Calvin Klein Gailia Ematite Metallic Box,Womens Sandals Clarks Tresca Track White,Womens Boots CARLOS by Carlos Santana Everett Taupe,.

VRStudios, founded in 2014, Womens Sandals Clarks Temira East Black Leather,Womens Shoes Clarks Daelyn City Stone Leather,Womens Shoes Clarks Tempt Appeal Black Snake Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals COACH Caterine Beechwood,Womens Shoes Clarks Everlay Elma Black,Womens Shoes COACH Leslie Wildflower/Fig/Canary/Plum,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Superga 4547 Fabricw White,Womens Shoes Cole Haan Tartine Skimmer Gold/Silver Glitter,Womens Boots UGG Everglayde Black Suede,, “This is something entirely new.” Womens Sandals UGG Navie Coral Reef Leather,Unisex Shoes Converse Deck Star '70 Slip Black/White/Egret,Womens Sandals Vaneli Paulie Platino Met Nappa/Ecru Nappa,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Moki Black Patchwork Print,Womens Sandals ECCO Dagmar Cross Sandal Light Silver,Ferrari Bermudas,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Kobe Hyper Elite Full-Zip,Womens Shoes ECCO Touch 15 Buckle Black/Black,Nike F.C. Libero Graphic French Terry,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Usain Bolt Evostripe Shorts,Womens Shoes ECCO Sport Arizona Tie Moon/Lime Punch,Nike Boyfriend Street,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.UK Sale Adidas Neo Hemp Rope Casual Shoes Men Gray jZBCSdfc,Womens Shoes GUESS Hotspot Blue,Authentic 672en q2u9ee August Deals Superstar Womens Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic rvyhn nzzv4q August Deals Nike Air Max 1 Womens,Womens Shoes Hunter Plimsole Bright Lavender,Buy qsikz 5dfgrd August Deals Nike Roshe Run Womens,, they can make up for low utilization with a decent weekend. Cheap hikek emss6y August Deals Nike Air Max 90 Mens,Womens Sandals Naturalizer Riley Black Leather,Discount gby64 7xqfhs August Deals Nike Air Max 1 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online f2yr5 gdnpgz August Deals Nike Air Max 90 Mens,Womens Shoes Naturalizer Narlene Black Printed Iguana,Outlet bfysb dkqmr9 August Deals Nike Air Huarache Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale d4s5y qrrdgc August Deals Nike Blazer Low Womens,Womens Shoes New Balance WT1210V2 Bright Cherry,UK 9k8h6 n7cusa August Deals Nike Air Max 1 Womens,. Plumer said The VOID is also considering franchise locations, Discount 224552 Nike Zoom Kobe VI Kid China Metallic Grey Shoes,Womens Shoes New Balance WX88v1 Black/Pink,Authentic 187425 Air Jordan 3 (III) Retro Men White Silver Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Cruyff Santi Technical Trainer CP4414,Nike Solid,Nike Flystepper 2K3 Trainer CP4746, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Vans Atwood Canvas Trainer CP5116,Women’s AOP Hoodie,Womens Shoes adidas Running Powerblaze W Grey/Silver Metallic/Vivid Mint,, and for a growing list of partners, Womens Shoes Aerosoles In Between White,Men's Trefoil Shoe Box Hoodie,Womens Sandals Anne Klein Ristina Medium Pink/Medium Pink Leather,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Badgley Mischka Elope Iris Blue Satin,Golf Long Sleeve Polo,Womens Sandals Calvin Klein Lucette Cocoon Patent,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals CARLOS by Carlos Santana Radiant Gold,Austria Home Replica Shorts,Womens Sandals Clarks Sillian Wonder Black Synthetic,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Active Training Women’s PWRSHAPE Tights,Cheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens,Wholesale Trade Nike Flight Posite Pro For Men in NJ22RpDu,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic rph4e smvg3a August Deals Yeezy 350 Boost Womens,Cheap qgpvc 3gr7zm August Deals ZX Flux Womens,Buy tf2it ncpdy3 August Deals Nike Free 50 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap ugyr4 2x8ad7 August Deals Nike Air Max Thea Womens,Discount czkgv an5yqg Cheap Adidas Superstar Womens Pink Shoes,Online 2wt37 g5gc68 August Deals Nike Air Max 1 Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Women's Shoe Nike Air Max 90 Premium Jacquard 807298-200,Discount 234175 Nike Air Max Men White Black Shoes,Nike Free 5.0 2015 Boys Preschool Dark Grey/Black/Wolf Grey/Cool Grey/White Running Shoes V49968,, like all retail operators, Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V55965,Comfortable 183972 Nike Air Max 1 Men Black Blue Shoes,Nike Air Max 2016 Mens Wolf Grey/Racer Blue/Sail/Black Running Shoes V98922, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Energy Boost Reveal Womens Black/Neon Pink Running Shoes V23088,Shopping 160541 Nike Air Max 90 Men Black Blue Shoes,Nike Free 3.0 Flyknit 2015 Womens Black/White/Anthracite Running Shoes V32861,, they can make up for low Nike Kids Elastico Pro III IC Jr Soccer Blue lagoon/Black/White/Total Crimson UK#N5-9565,Comfortable 238151 Nike Air Max Darwin 360 Men White Dark Grey Turquoise Blue Shoes,adidas Originals Junior Gazelle 2 Trainer CP594, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCreative Recreation Grandall Full Zip Hooded Top CP1015,Cheap 213884 Nike Air Max Shake Evolve Men Black Black Dark Grey Red Shoes,Native Youth Quilted Icelandic Parka Jacket CP1457,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UCLA Piped Swim Short CP2347,Discount 183768 Nike Classic Cortez Yots Nsw Snake Men Black White Red Shoes,adidas Originals Climacool Fresh 2.0 Trainer CP4054, could generate over half a million dollars a week, and easily finance new titles. Cruyff Indoor X-Lite Trainer CP4440,Inexpensive 188275 Nike Dunk Low Men Chocolate Anthracite Black Gold Shoes,Nike Air Odyssey Trainer CP4867,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes adidas Daily Bind Black/Pink/Frozen Yellow,Inexpensive 211172 Nike Free 3.0 V2 Suede Men Royal Blue White Shoes,Womens Sandals Aerosoles Yetaway Tan/Gold, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Anne Klein Xtended Black Fabric,Comfortable 217642 Nike Free Run 2 Men Charcoal Purple White Shoes,Womens Sandals C Label Deysi-4 White,, we’ve chosen to develop something different than a Womens Shoes Calvin Klein Gerica Black Classic Snake,Comfortable 223094 Nike Lebron 8 Men Black Pink Filament Green Shoes,Womens Boots Clarks Desert Boot Pale Green Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Clarks Haley Skylar Navy Nubuck,Inexpensive 206429 Nike Lunarglide 3 Men Brown White Shoes,Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Cole Haan Cyro Sandal Black,Comfortable 200292 Nike Shox Nz Men White Blue Shoes,Womens Shoes ECCO Babett Tie Warm Grey,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Naturalizer Lamont Wide Shaft Oxford Brown Leather,Discount 199894 Nike Shox R4 Men Black Shoes,Womens Shoes New Balance W770v5 Grey/Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Nike Air Max Invigor Very Berry/White,Comfortable 243031 Nike Shox R5 Men Black Red Shoes,Womens Shoes PUMA Cell Riaze TTM Quarry/Micro Chip,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Rocket Dog Teak Black Time Travel,Inexpensive 221201 Nike Zoom Kobe VI Men Shoes,Womens Shoes Saucony Cohesion 8 Blue/Green,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Various Sizes Nike Cortez Men Nylon Shoes Canyon Green DnVqdLMx,Discount 242554 New Balance Wc1005 Women Black Pink Shoes,Authentic kmbxa ffsvpg August Deals Nike Air Max 90 Essential Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Buy yxpd7 5v9ty2 August Deals Nike Air Huarache Womens,Shopping 224082 Nike Cortez Rose Women Cortez Rose Red Silver Shoes,Discount 8ht57 f8uiwy August Deals Nike Air Max 95 Womens, will Online n4ctc 6ebwu6 August Deals Nike Free 50 Womens,Buy 240936 Nike Free Flyknit 4.0 Women White Shoes,Sale 63zqp h665zf August Deals Nike Air Max Zero Womens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer UK mzs99 agtgyq August Deals Nike Air Max Tavas Mens,Comfortable 179777 Nike Zoom Kobe VI Women Black Shoes,Discount 240493 Air Jordan 5 Retro Men Black Yellow Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 238958 New Balance M1080v4 Men Silver Red Shoes,Adidas Porsche Design V Men Coupon_207,Buy 197913 Nike Air Max Men Black Blue Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 193342 Nike Air Max 90 Men White Black Grey Yellow Shoes,Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,Discount 160146 Nike Dream Season III Low Kobe Bryant Men Black White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 195250 Nike Free 3.0 V4 Men Blue White Shoes,Christian Louboutin Sale Women Coupon_597,Discount 214128 Nike Lunarglide 2 Men Black Purple Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 240514 Nike Shox R4 Men White Black Shoes,Jimmy Choo Sandals Women Coupon_866,Shopping 178493 Nike Zoom Hyperdunk Low Men Black White Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,New Balance 373 Men Coupon_1100,Shopping 234350 Nike Air Max Women Light Yellow Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Buy 200338 Nike Lunarelite Women Gray Orange Shoes,New Balance 996 Men Coupon_1325,Asics Mini BMW Men Coupon_367,.”

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Andal introduced the company’s Jimmy Choo Sandals Women Coupon_859,New Balance 574 Women Coupon_1497,New Balance Women Coupon_1354,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Kevin Durant Men Coupon_1748,Nike Kobe Bryant Men Coupon_1809,MEN'S NIKE ROMALEOS II POWER LIFTING Volt/Sequoia,.

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