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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Women's Shoe Nike Zoom Fearless Flyknit 850426-401,Womens Boots Aerosoles Long Stride Brown,Adidas Springblade Drive Boys Grade School Black/Onix/Metallic Silver Running Shoes V23585,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Adidas Crazy Light Boost Mens Solar Yellow/Black/Solar Red Basketball Shoes V77975,Womens Sandals Aerosoles Boyzenberry Navy Stripe,Adidas Pure Boost Mens Rich Red/Black/Clear Grey/Snake Print Running Shoes V72577,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Air Max 95 Mens Silver/Anthracite/University Red/Cool Grey Running Shoes V75186,Womens Boots ALDO Madisona Black,Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122,). Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53887,Womens Boots ALDO Jen Brown,Nike Air Zoom Winflo 2 Womens Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon Running Shoes V97333,, VRcades, Nike Zoom Elite 8 Womens Hyper Orange/Optic Yellow/Voltage Yellow/Black Running Shoes V58567,Womens Shoes ALDO Chiave Black,Nike Kids Jr Hypervenom Pro Street IC Soccer Black/Total Orange/White UK#N5-9591, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mr Lacy Junior Flat Lace CP365,Womens Sandals Anne Klein Ristina Turquoise/Turquoise Leather,Timberland Junior 6 Inch Boot CP694,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Converse Core Full Zip Hooded Top CP993,Womens Shoes Anne Klein Barnone Black,Bellfield Ludlo Tech Jacket CP1243,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Only & Sons Grayson Longline Bomber Jacket CP1485,Womens Sandals Badgley Mischka Carey Platino,Hype Script Fleece Short CP2148,, China, open to the public. Nike Tech Fleece Suit CP3622,Womens Sandals C Label Tash-11 Silver,adidas Originals Stan Smith Perforated Trainer CP3978,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Bjorn Borg X110 Low Suede Trainer CP4260,Womens Shoes C Label Dainty - 30 Camel,Hugo Boss Fuster Trainer CP4483,, Pure Imagination, Nike Roshe NM 'Fleece Pack' Trainer CP4735,Womens Sandals Calvin Klein Angela Black/Gunmetal,The North Face Hedgehog Hike Gore-Tex Trainer CP5049,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots adidas Outdoor CW Feltcruiser Black/Clear Brown/Night Metallic,Womens Sandals Calvin Klein Jeans Brena Black Leather,Womens Boots Aerosoles Money Role Grey Lizard,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Aerosoles Sure Bet Pink,Womens Shoes Calvin Klein Nasha Black/White,Womens Shoes ALDO Casoni Black Synthetic,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Anne Klein Tallula Black Multi Fabric,Womens Shoes Calvin Klein Gayle Black Liquid Patent,Womens Sandals C Label Cider-1 Blue,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Calvin Klein Collection Vira Lime/Tangerine/Grape Patent,Womens Sandals CARLOS by Carlos Santana Tindra Kork,Womens Shoes Calvin Klein Carice Cocoon,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Clarks Fianna Tara Brown,Womens Boots Clarks Pilico Shine Black Leather,Womens Shoes Clarks Delsie Joy Dark Taupe Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots COACH Patricia Fatigue/Chestnut,Womens Sandals Clarks Netrix Rose Black Leather,Womens Shoes COACH Orlene Mink Calf Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's FC Bayern Home Replica Player Shorts,Womens Shoes ECCO Aimee High Top Sneaker Moon Rock/Moon Rock,NikeCourt Challenger Premier Rafa Crew,, “This is something entirely new.” UK Sale 2017/18 Nike Free Socfly SD 3.0 Womens Running Shoes White On d5kwo3SX,Womens Boots GUESS Dreww Black Leather,Authentic 94ne7 srugfk August Deals Nike Air Max 90 Essential Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Buy 24vie zngx65 August Deals Nike Blazer Low Mens,Womens Shoes GUESS Ette Black Leather,Buy x8fvy xpndak Cheap Nike Air Max 90 Womens Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Cheap teggx 2wnw3a August Deals Nike Air Max 90 Womens,Womens Boots Naturalizer Cassidy Coffee Bean Leather,Discount qg2xe 6mxm74 August Deals Superstar Womens Pink,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Online imxr8 embtaf August Deals ZX 850 Mens,Womens Sandals Naturalizer Robyn Spring Denim Leather/Wood Wrap Heel,Outlet msaur rc6r3e Cheap Nike Air Max 90 Womens Pink Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Sale ngpue b5cv48 August Deals Ultra Boost Womens,Womens Shoes Naturalizer Valerie Black,UK kk8gz f6is83 August Deals Nike Air Presto Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 230894 Adidas Springblade Razor Men Black Blue Silver Shoes,Womens Shoes New Balance WXC5000v1 Spike Blue/Orange,Discount 215437 Asics Gelnoosa Tri 9 Men Blue Green Orange Shoes,, they can make up for low utilization with a decent weekend. Comfortable 231417 Nike Air Classic BW Si Men White Green Shoes,Womens Shoes New Balance W520v2 Coral/Blue,Discount 148266 Nike Air Max Men White Pink Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 176034 Nike Air Max 90 Men Black Green Shoes,Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,Authentic 159330 Nike Air Max Fly By Men White Red Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 156159 Nike Classic Cortez Nylon Men Brown Red Shoes,Womens Shoes Nike Racquette Leather White/Black/Wolf Grey/White,Discount 229959 Nike Dunk Low Men Grey Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 200090 Nike Free Run 3 Men Gray Red White Shoes,Womens Shoes Nike Dart 11 Black/Chalk Blue/White/Hyper Orange,Shopping 215205 Nike Lunar Racer Vengeance Men Gray Yellow White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals Clarks Leisa Broach Black,Men's Montreal Impact Ultimate Raglan Tee,Womens Boots COACH Teagan Black Soft Shine Calf, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots Cole Haan Allen Bootie Black Metallic Brush Off,Jordan Past The Hoop,Womens Shoes Cole Haan Jitney Flat CH Armor Metallic,, and for a growing list of partners, Womens Shoes ECCO Sky Slip-on Black Leather,Men's Linear 3-Stripes Shorts,Womens Shoes GUESS Hotspot Red,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Naturalizer Kelly Cognac Leather,UK Sale Nike Zoom Kobe 8 VIII Mens Shoes Red Special pgWcRqh6,Womens Shoes New Balance Classics 315 - Cush+ Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Flex 2015 RUN Black/Hyper Pink/Digital Pink/Metallic Silver,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Glowing Silver Grey Pink Green nWW5JgPj,Unisex Shoes PUMA Suede Classic Quarry,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 217098 Air Jordan Phase 23 Men Grey Green Black White Shoes,Outlet 4mtet a5bq5r August Deals ZX Flux Womens,Cheap 196552 Nike Air Classic BW Si Men Grey White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 202708 Nike Air Max Men Grey Red Shoes,Outlet sg5dg fx67at August Deals Nike Air Huarache Mens,Discount 163283 Nike Air Max 90 Men White Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 177548 Nike Blazer High Men White Red Shoes,Sale etqwp i42dt9 August Deals Nike Air Max 90 Womens Red,Shopping 174065 Nike Dunk Low Men Orange Black White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asylum Lone Stretch Skinny Jean CP821,Inexpensive 225791 Nike Dunk High Men Red Shoes,Condemned Nation Gaston Coated Mac Jacket CP1297, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Remy Black Nubia Print,Discount 148193 New Balance W1490V1 Women Silver Pink Shoes,Nike Pro Hyperstrong Compression,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Climaheat Frost Jacket,Authentic 169292 Nike Air Max Women White Pink Shoes,Nike Strike X Elite Woven II,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK Sale 2014 Nike Free Gym Mens Shoes Black Red AxhmZgcm,Shopping 223592 Nike Dunk Low Women Olive Red Shoes,Authentic gruvz nvmnsh August Deals Nike Air Max 90 Womens Leopard Print,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy tq7zw ecivmp August Deals NMD Womens,Inexpensive 195461 Nike Hyperdunk Women Blue Orange Shoes,Cheap z6udc bgdw9g August Deals Nike Air Max 90 Mens Blue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Jimmy Choo Pumps Women Coupon_838,Men's Basketball Shoe Kobe XI Elite 822675-078,New Balance 996 Men Coupon_1313,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Kevin Durant War Boots Men Coupon_1765,men's NIKE AIR MAX 2015 698902-008,Men's NIKE FREE 4.0 FLYKNIT 717075-401, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Shoe Nike Air Huarache Run Premium 704830-003,Men's Running Shoe Nike Air Max 2017 849559-402,Men's Shoe Nike Tennis Classic Ultra Premium 830699-003, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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