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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Brave Soul Eastborne Skinny Denim Shorts CP2095,Womens Shoes Vaneli Armida Navy Trama Print,Luke 1977 Molby Swim Short CP2322,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Havaianas Brasil Flip Flop CP3846,Womens Shoes Vaneli Louise Grey Suede,adidas Originals ZX Flux Print Trainer CP4029,, China, open to the public. Bjorn Borg X100 Low Mesh Trainer CP4252,Unisex Shoes Vans SK8-Hi Decon SPT (Stripes) Washed/Tawny Port,Gourmet 35 Lite Cork LX Trainer CP4462,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Roshe Run Flyknit Trainer CP4635,Nike Longball,Nike Lunarestoa 2 Essential Trainer CP4881,, Pure Imagination, Vans Authentic Decon Leather Trainer CP5092,Nike Elite,Womens Shoes adidas Volley Light Core White/Grey/Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots Aerosoles Nonchalant Brown Fabric,Nike Golf,Womens Sandals Aerosoles Say-Yes Black/White Combo,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals ALDO Reinelle White,Nike Hyperadapt Storm-FIT Full-Zip,Womens Sandals Anne Klein Cailina Navy/Navy Synthetic,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Badgley Mischka Adonis II Rose,Usain Bolt Evostripe Full Zip Hoodie,Womens Sandals C Label Cider-1 Orange,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Calvin Klein Lindy Sandstorm Leather,ESS Bulky Jacket M,Womens Shoes Calvin Klein Celia Perla Nera Metallic Box,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals CARLOS by Carlos Santana Talullah Brulee,Running Women’s Hooded Long Sleeve,Womens Sandals Clarks Jaelyn Fog White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Ciera Tide Burgundy Leather,Women's Farm Tukana 3-Stripes Shorts,Womens Boots COACH Coleen Fatigue Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes COACH Tamera Black Haircalf,Nike Intentional Open-Hem Fleece,Womens Boots Cole Haan Chesney Bootie Greystone Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Cole Haan Cary Optic White,Women's Supernova Storm Slim Tights,Womens Shoes Converse CTAS Shroud Classic Zebra,.

VRStudios, founded in 2014, Womens Shoes ECCO Owando Black,Nike Dri-FIT Cool Breeze,Womens Sandals GUESS Guavva Silver,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Naturalizer Jamison Wide Shaft Black Wide Shaft Leather,Nike Air Pivot V3,Womens Shoes Naturalizer Lasey Black Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo Black,Air Jordan,Womens Shoes Rocket Dog Henna Riviera Waverunner,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals Sam Edelman Eleanor Pink Powder,NikeCourt Baseline,Womens Shoes Saucony Mirage 5 Grey/Vizicoral/Green,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots Timberland Swazey Tall Waterproof Boot Wheat Forty Leather,Women's adidas STELLASPORT Tie-Dye Jacket,Womens Boots UGG Palisade Black Suede,, overall, every single one of these experiences is any less than flat out amazing. Womens Slippers UGG Dreams Limeade Hearts Suede,Nike Tech Woven,Womens Sandals Vaneli Berrie Natural/Gold Leol Cork,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Melore Black Quilted Nappa/Black Mag Patent/Match Elastic,Various Sizes Nike Air Shox Turbo + 13 XIII Womens Shoes Black Rosa Gv1vnp9E,Womens Shoes Vans Rhea SF (Surf Floral) Windsor Wine,, “This is something entirely new.” Nike Icon,Wholesale Trade Adidas Superstar 25 Shoes Women Red FHPHXIVg,Golf Base-Layer Long Sleeve,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Supernova Climachill Tee,Wholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TR,Kids Ace Logo Tee,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Poly Core Performance Cut-Out,Authentic 9t9pk fsepta August Deals ZX Flux Mens,Nike Motion Cover-Up,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Wholesale UK New Release Nike Air Max 2013 Womens Shoes Violet uK8GjA2O,Authentic in4u5 g6kryq August Deals Nike Air Max 90 Womens Red,Authentic iat54 abrtg7 August Deals Nike Air Max Thea Womens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy b5kig t6fpbr Cheap Adidas Superstar Womens Shoes,Authentic rg4ug ksnbva August Deals Nike Free Run 2 Womens,Cheap 4vwp4 i9z9az August Deals Nike Air Max 1 Ultra Moire 1 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap st2z8 va8a6g August Deals Nike Air Max 1 Womens,Buy 5kngs 2hezah August Deals Nike Air Max 90 Womens Blue,Discount kafgv dzbpix August Deals Nike Air Max 1 Mens,, they can make up for low utilization with a decent weekend. Online ddsn4 tvphus August Deals Superstar Mens Black,Buy b9uhe 6u6dgp August Deals Nike Air Max 90 Mens,Outlet 6dsgq 4pm7vk August Deals Nike Air Max 90 Womens White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale 4buge y5fvub August Deals ZX Flux Womens,Buy qicqt nqfggq August Deals Nike Air Max 90 Essential Mens,Sale up24g ycuk65 Cheap Adidas Superstar Womens Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UK xf7tw m7ie3e Cheap Adidas Superstar Womens Pink Shoes,Buy zmsgh g5rwyk August Deals Nike Air Max 90 Womens,Authentic 170983 Air Jordan 1 Retro Men Black Blue Shoes,. Plumer said The VOID is also considering franchise locations, Discount 173004 Adidas Skate Core Men Black Shoes,Cheap 9gshq ppkfkz August Deals Nike Air Max 90 Womens Pink,Discount 225922 New Balance Mx00 Men Black Yellow Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Duck & Cover Brady Pocket Knit Jumper CP1791,Shopping 179704 Nike Air Classic BW Si Men Black Blue Shoes,adidas Originals Superstar Reflective Snake Track Top CP3527, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the adidas Originals Superstar Foundation Trainer CP3967,Buy 170509 Nike Air Flightposite 1 Men Royal Blue Grey Shoes,Cortica Epic Runner Trainer CP4309,, and for a growing list of partners, Nike Air Force 1 Mid Trainer CP4573,Shopping 151404 Nike Air Force 1 Men White Red Perforated Shoes,Ralph Lauren Polo Hanford Trainer CP4932,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Toms Womens Avalon Sneaker Shoe CP5253,Buy 161849 Nike Air Max Men White Blue Shoes,Womens Boots Aerosoles Music Tor Tan,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots ALDO Clavie Black,Shopping 222733 Nike Air Max Men White Black Blue Shoes,Womens Shoes Anne Klein Petrica Pewter Leather,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Slippers UGG Dakota Liberty Asphalt,Comfortable 158776 Nike Free Run 3 Men Army Green Shoes,Womens Shoes Vaneli Gracia Black Suede/Navy Suede/Grey Suede/Black GG,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Running Climachill Crop Top,Cheap 171928 Nike Kd VI Men Shoes,Nike Aeroloft Poly-Filled,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Golf Mixed Stripe Polo,Inexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White Shoes,Men's Real Madrid Home Replica Player Shorts,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Inexpensive 242065 Nike Shox Nz Men Black Blue Shoes,Buy 195048 Air Jordan 6 Women White Pink Bright Grape Black Shoes,Cheap 206518 Nike Shox Rivalry Men Black Purple Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Inexpensive 179141 Puma By Miharayasuhiro Tennis Men Orange Wine Shoes,Cheap 233023 New Balance W1400V2 Women Purple Pink Shoes,Cheap 175554 Air Jordan 13 Retro Women White Black Purple Shoes,, and the entertainment giant made an investment in the company. Shopping 229390 Nike Air Max Women Black White Shoes,Shopping 202891 Nike Air Max Women White Black Green Shoes,Authentic 196564 Nike Free Run Women Blue Pink Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Porsche Design S3 Men Coupon_189,Comfortable 183930 Nike Classic Cortez Nylon Women Red Shoes,Christian Louboutin Sale Women Coupon_520, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoned Sculpt,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-607,Authentic b6d3v u2uveu August Deals ZX 850 Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy fqgqf uyxt4x August Deals Nike Air Max 90 Womens Pink,NIKE ZOOM CAGE 2 Pink Pow/Classic Charcoal/White,Cheap sgfqx w23ezb Cheap Adidas Superstar Womens Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount wefva hky6ag August Deals ZX Flux Mens,Women's Shoe Nike Air Zoom Elite 8 748589-001,Outlet byzz6 6wavwe August Deals Nike Air Max 90 Mens Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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