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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Calvin Klein Collection Cody Grape,Nike Premier RF,Womens Shoes Calvin Klein Karmen Indigo Haircalf/Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals CARLOS by Carlos Santana Tindra Pink,Men's Itasca Track Top,Womens Sandals Clarks Tustin Sahara Tan Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Corabeth Abby Cognac Patent Leather,Women's Shell Pleated Skirt,Womens Boots COACH Gillian Black Vegan Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes COACH Garland Natural/Nude Print Snake/Matte Calf,Piqué Polo,Womens Sandals Cole Haan Paley High Wedge Black/Summer Khakis Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Cole Haan Zerogrand Sneaker Heather Grey/Black/Black Croc,Nike Tempo,Womens Boots ECCO Touch 55 Ankle Boot Coffee,.

VRStudios, founded in 2014, Womens Shoes ECCO Golf Biom Hybrid Black/Turquoise,Jordan Flight Diamond Printed,Womens Shoes GUESS Hotspottn Silver Glitter,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Naturalizer Blake Black Leather/Printed Snake,Women’s Personal B Hero Shorts,Womens Shoes Naturalizer Kaster Grey Suede,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Reebok Z Fury Tempo Soft Black/Flat Grey/Magenta Pop/Solar Gold/White,Nike Poly Core Performance Cut-Out,Womens Shoes Rocket Dog Temple Orange Parasail,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals Sam Edelman Kayde Soft Nude Talco Kid Leather,Netherlands Authentic N98,Womens Shoes Saucony Triumph ISO Twilight/Oxygen/Citron,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Timberland Earthkeepers Ellsworth Ballerina Warm Grey Nubuck,Women's Ultimate Fit High-Rise Long Tights,Womens Boots UGG Vilet Pinecone Suede,, overall, every single one of these experiences is any less than flat out amazing. Womens Slippers UGG Scuffette II Metallic Conifer Black Suede,UK Outlet Store Nike Lunar Glide +4 Mens Shoes Orange sVL1ke5B,Womens Sandals Vaneli Taletha Black E-Print,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Armida Navy Trama Print,Various Sizes Fitflop Dass Black Online CM9T0ci7,Men's D Rose 773 Windbreaker,, “This is something entirely new.” Nike Shorts,Wholesale Trade Nike Air Max Zero QS 87 Retro Womens Running Shoes Jade Pink Purple White xCdGyUjH,Men's Nigo Blocked Tee,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Power Speed,UK Sale Nike Air Jordan Aero Flight Men Shoes White Black Red JyVPHB48,Men's UEFA EURO 2016 Germany Graphic Tee,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy dyyfd g9v42f August Deals Nike Free 50 Mens,Authentic wxi3h h4hgyq Cheap Adidas Superstar Womens Shoes,Cheap 73sec rnpfdm August Deals Nike Air Max 90 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap zepbs xq6gfv August Deals Nike Roshe Run Mens,Buy 67nhr axnine August Deals Superstar Womens White,Discount n5ihc 9kqi4k August Deals Superstar Mens,, they can make up for low utilization with a decent weekend. Online gpeh3 ab89f5 August Deals Nike Air Max Thea Womens,Buy gxxqi iy5ee7 August Deals Nike Blazer Low Womens,Outlet e3xt2 iiq42q August Deals Nike Air Max Zero Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale c2vca r8v2ga August Deals Nike Air Max 2016 Womens,Buy rznmm 5xe267 August Deals Nike Air Max 1 Womens,UK 3y7ni gzmbqp August Deals Superstar Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 231011 Air Jordan 11 Retro Kid White /Black Shoes,Cheap 6qgsu waimiq August Deals Nike Air Max 2016 Womens,Cheap 185792 Air Jordan 11 Men Blue White Black Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 180169 Asics Gelnoosa Tri 8 Men Onyx Black Confetti Shoes,Cheap csg22 3abr98 Cheap Nike Air Max 90 Womens Shoes,Discount 196460 Nike Air Classic BW Si Men White Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Cheap 188957 Nike Zoom Kobe IV Men Black Yellow Grey Shoes,Online cgwig r8mwm6 August Deals Yeezy 350 Boost Mens,Discount 199540 Puma By Hussein Chalayan Men Yellow Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Inexpensive 158587 Adidas Originals ZX 700 Women Black White Sunshine Shoes,Online qfipw 9gwxrc August Deals Ultra Boost Mens,Authentic 168054 New Balance Wc1005 Women Grey Pink Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 238741 Nike Air Max Excellerate Women Grey Blue Shoes,Outlet 3upbq smuqkm August Deals Nike Air Max 90 Mens,Inexpensive 196500 Nike Free 5.0 V4 Women Green White Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Adidas Clima Cool 5th Men Coupon_105,Outlet dzpe7 y33agc August Deals Yeezy 350 Boost Womens,Asics Running Shoes Women Coupon_397,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes adidas Cloudfoam Xpression Mid Core Black/Shock Green/DGH Solid Grey,Buy 197913 Nike Air Max Men Black Blue Shoes,Womens Sandals Aerosoles Dream Plush Bronze,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots ALDO Ladosa Black Suede,Comfortable 227133 Nike Air Max Men Pink Blue White Shoes,Womens Shoes Anne Klein Yarina Vanilla Cream/New Kenya Twinkle Leather,.

Womens Sandals C Label Adler-14 Orange,Cheap 206594 Nike Air Max 180 Men Black Purple Shoes,Womens Sandals Calvin Klein Jeans Valeri Cloud Leather,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Sandals CARLOS by Carlos Santana Glisten White,Authentic 150967 Nike Air Max 90 Men Brown Red Shoes,Womens Sandals Clarks Aeron Logan Black,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Vaneli Laban Black Nappa/Mtch Zipper,Buy 186584 Nike Free Run 2 Men Blue White Orange Shoes,Womens Shoes Vaneli Berry Navy Ecco Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Pro Hyperstrong Slider 1.5,Comfortable 210205 Nike Kobe X Men Green Sequoia Shoes,Nike College Elite Stripe Full-Zip (Oklahoma),, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Golf Space Dye Stripe Polo,Cheap 169139 Nike Lunar Orbit Men Grey White Shoes,2016 Portugal Match Home,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 196014 Nike Free Run Women Grey Royal Blue Shoes,Buy 210863 Nike Dunk High Women Grey White Shoes,Christian Louboutin Sale Women Coupon_577, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Ultimate Dry Full-Zip,NIKE FREE 4.0 FLYKNIT Dark Grey/Bright Crimson/Total Orange/Blac,Authentic ckag3 yfkqxg August Deals Nike Blazer Low Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy gtia2 tvsq2m August Deals Nike Blazer Low Mens,Nike Zoom Rotational 6 Unisex Track and Field Shoe 685131-100,Cheap qzf4x sk97v3 August Deals Nike Air Max 90 Womens Grey, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Online 2pedg ptne53 August Deals Nike Air Max Thea Womens,Women's Shoe Nike Air Rift Premium QS 848502-600,Outlet gcxbs d5mg56 August Deals Nike Air Max 90 Womens Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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