Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Jordan Melo M10 Black Purple Shoe Loved By Everyone,* Adidas Unisex Canvas Shoes Leisure-red,Mens Nike Air Max 360 2009 Black Shoe Just Buy It,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Black Shoe Fashion Cheap,* Air Max 90 Black Yellow Shoes Men's,Mens Nike Air Max 90 White Black Grey Running Shoe Sale Shop,, China, open to the public. Mens Nike Air Max Black White Shoe At Discount,* Air Max 90 White Black Blue Purple Silver Shoes Men's,Mens Nike Air Max Netty Black Grey Shoe Happy Shopping,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Air Max Tn I Indianred White Shoe Lowest Prices Guaranteed,* Air Max Bw Black White Black For Mens,Mens Nike Air Presto 4.0 Black Green Shoe Official Website,, Pure Imagination, Mens Nike Classic Cortez Nylon Net Dark Blue Yellow Shoe Loved Around,* Air Max Ltd Royalblue White Black Gray Men,Mens Nike Flyknit Lunar One Ocean Blue Shoe Official,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Nike Free Run 5.0 V5 Blue Grey Shoe Order Online,* All White Adidas Men Jeremy Scott Shoes,Mens Nike Lunar Glide 5.0 Suede Leather Dark Blue Shoe Sale Shop,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Mens Nike Shox Roadster 12 Grey Blue White Shoe Save 40%-70%,* Black Gold Adidas Originals Men Campus Shoes Haute Couture,Mens Nike Zoom Lebron Solider Vii Blue Silver Shoe Sale Shop,, says the global location-based VR entertainment market will more than double in 2018, Mens Salomon Speedcross 3 CS Black Yellow Shoe Fashion Cheap,* Black Men Air Max 87,On Sale - Converse Ctas Dainty Ox Womens Trainers Red Branded Footwear L74b3761,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Women'S Converse All Star Athletic Shoes Size Us 6 Gray White Navy Polka Dot Euc W98q2638,* Black Red Adidas Men Skateboard Shoes,Low-cost direct - Converse Womens Ct All Star Dainty Low Top Synthetic Trainers V97w3326,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Pink Sequin Converse All Stars Chucks Chuck Taylor Women'S Size 9/Men'S Size 7 R47o8680,* Black White Adidas Men Mid Roundhouse,* Adidas For Women Purple White Women Running Women,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Black Adidas Women's Women Honeyzip Zipper Shoes Shoes,* Black Yellow Nike Men's 2013 Air Max Shoes,* Orange Nike Women Air Max 90 Hyp Prm New,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Adidas UK Shop - Adidas CMMTTD Chill Bra (Blue) for Women,* For Mens White Skyblue Air Max 90,Nike Juvenate Womens Lifestyle Shoes Total Orange White Laser Orange,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Free Tr 5 Flyknit Womens Training Shoes Volt White Black,* Green Gray Nike Men's Air Max 95 Shoes,Nuovo Stile ASICS Purple 'Zaraca 3' trainers-Women In Vendita,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Toggi Esher Ladies Diamond Quilted Gilet - Chocolate Marked New Authentic,* Skyblue Black Gray For Mens Air Max 87,Adidas Originals - Youth Superstar Foundation Trainer : Adorable Top Fashion,, “This is something entirely new.” Le Chameau Skadi Leather Boots (Men's) - Marron Radiance High Quality Designer,* White Blue Adidas Unisex Climacool 5 Generations Shoes,Nike - Fashion Paul Rodriguez Trainer : Pure White And Translucence Professional Design,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Ralph Lauren Polo - Harvey SP Suede Trainer : Succinct Online Store,* White Red Black Gray Air Max 95 For Mens,Puma - Comfort Suede Classic Trainer : Pure Whiteness Profile of smooth lines,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Simms Headwaters Stockingfoot Waders - Sage kind Intellectuality,2017 Original Steve Madden Kershaw Derby Shoes Men 3570-1658,Ralph Lauren Polo - Breathable Harvey SP Suede Trainer : Vanguard Online Without,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Ctas Classic Ox 554864C Pat Bo Collection Shoes Size 6 Us 36.5Eur Black P62s8493,Cheapest Reebok Club C 85 LST Suede Trainers Men 2778-7812,On Sale - Converse X Futura'S Chuck Taylor All Star Ii Sneakers Size 8.5 E97q5316,, they can make up for low utilization with a decent weekend. UK - Converse Crossword Patton Trainers Size Uk 8 Eu 41.5 S89a9942,Best Nike SB Portmore Vapor Trainers Men 3818-3203,UK - Converse Aero Jam 144261C Larry Johnson Grandmama Sz 11.5 Y92v5063,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Low-cost direct - Converse Men'S Chuck Taylor All Star Street Mid Top Walking F50q3068,Clearance Lacoste Straightset Mid Chukka Trainers Men 1776-2000,Low-cost direct - Converse All Star Size 4 Y66j7491, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hot Sale - Converse Jack Purcell Ox Plimsolls Canvas Lace Up Trainers Uk10/Eu45 C48x8613,Authentic HUGO by Hugo Boss Paris Suede Derby Shoes Men 8815-4108,Hot Sale - Vintage Converse Jack Purcell Low Top Sneaker/Shoes Men 10.5 Usa Nwob S100p2257,. Plumer said The VOID is also considering franchise locations, * Adidas Men Gray Neo Hemp Rope,High-quality Fred Perry Spencer Waxed Leather Trainers Men 8391-4595,* Adidas Originals Unisex Sandals Superstar Shell Head Desert,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Max 95 (No Sew) Men Running Shoes Black/Turbo Green-Venom Green OJ11R,Adidas UK Shop - Adidas Ace Tango 17+ Purecontrol EQT Green Turf Shoes (Green) for Men,Nike SB Paul Rodriguez 7 High Premium Men Skateboard Shoes Metallic Silver/Volt-Black DG24N, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Onitsuka Tiger Mexico 66 Men White/Blue FL45C,Adidas UK Shop - Adidas AC Milan Home Replica Jersey (Black) for Kids,Men Sale Cheap New Ralph Lauren Mesh Short Sleeved Polo Black Sweaters,, and for a growing list of partners, Men Get Authentic New Lebron James Eleventh 11Th Xi Green Dark Green War Boots,Adidas UK Shop - Adidas Bruins Sweet Sixteen Tee (Blue) for Men,Men Hottest Sale Nike Flyknit Lunar 1St I First Green Black Running Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, 2018 Mens Under Armour UA Great Curry 4 High White/Blue Basketball Shoes,Adidas UK Shop - Adidas Mavericks Swingman Jersey #41 (Blue) for Men,Nike Air Jordan 10 Retro NYC 310805 012 Mens basketball sport shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 2016 KPU Black Blue Mens Running Shoes 717440 404,Adidas UK Shop - Adidas XbyO Pullover (White) for Men,NIKE CORTEZ BASIC NYLON 06 317249-011 BLACK/WHITE/PINE GREEN RUNNING SHOE,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Gel-Dominion Court Blue White Shoes Diva Womens,Nike Hurley Phantom Free Men Sandal Black,Asics Women Gel-Foundation 12 Tiger Silver Pistachio Pink Running Shoes Colour Gl,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas UK Shop - Adidas X 17.2 Firm Ground Cleats (Black) for Women,Nike Metcon 1 Men Training Shoes Anthracite Black Cool Grey White,Nike Air Max 1 Essential Womens Lifestyle Shoes Light Bone Sail Gum Medium Brown Brigade Blue,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Zoom Pegasu32 Womens Running Shoes Deep Royal Blue Ghost Green Voltage Green Black,Favorito Men,Ultimo Women,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations UK - Converse 149725C Chuck Taylor Faux Fur Lined Dark Gray Hi-Top Men 11 Wom 13 Anb Z75n6044,K,Low-cost direct - Converse One Star Pro Black Suede White Lunarlon Skateboarding Shoes 149908C N93a,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Converse Hi Chuck Taylor 131286F Dc Comics Batman Mr. Freeze H93t9516,Icebreaker Seeker Pant Men's 65141,Hot Sale - Womans / Girls Converse All Star Norwegian Pattern Hi Trainers Size Uk 6. G46d9806,, and the entertainment giant made an investment in the company. * Adidas Mens Yellow Black Leather Adizero F50 Micoach Tf Messi Soccer Vii Shoes,Rab Firewall Pant Men's 65337,* Air Max Ltd Black Vermeil Men,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Black Snow Gray Mens Air Max Skyline,BANKS Laneway Board Short Men's 66865,* Green Black Adidas Men Porsche Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. La Sportiva Core High GTX Boot Men's 69728,Adidas Stan Smith Shoe 70868,Salomon X Ultra 2 GTX Hiking Shoe Men's 70279,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Frye Henry Knotted Shoe Men's 70761,Merrell All Out Terra Trail Running Shoe Men's 71059,UGG Olsen Slipper Men's 71295,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Light Crimson/White-Black OI80X,Reef Draftsmen Sandal Men's 71276,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Purple XX47J,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,New Balance 574 Men Running Shoes Blue/Light Blue-Orange-White UW49N,Air Jordan 3Lab5 Men Basketball Shoes Cement Grey/Gamma Blue-Black KN92W,Nike Dunk High Pro SB (Canvas) Men Skateboard Shoes Urban Orange/Bamboo-White AG09P,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Zoom Lebron Xi 11 P.S. Elite Cyan Black Shoe Online Shop,Puma by Alexander McQueen Joust Low III Men Sport Shoes Yellow RP12R,On Sale - Converse X Missoni Chuck Pink/Multi Sneakers Womens M New B74n6451,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Low-cost direct - Converse All Star Hi Tops Men`S Women`S Unisex High Tops Chuck Taylor Trainers G9,Nike Air Force 1 Downtown Low (Fighter Jet) Men White/Anthracite-Cool Grey DA02U,* Adidas Women Obyo Shoes Women Shoes Leopard Grain, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * White Pink Air Max Bw Women Sliver,Men Shop Authentic Greatest Ralph Lauren Red Big Pony Classic Leisure Navy Stripe Polo,Asics Women Gel-Exalt 3 Asics Blue Yellow Mint Running Shoes Colour Flash, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Toms Classics Women Suede Shoes Black NT85L,Men New List Lebron James Tenth 10Th X Black Green Basketball Shoes,Women Buy Comfortable Latest Style Lebron James Eleventh 11Th Xi Black Silver War Boots,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Asics Gel Lyte V yellow H512Y 0490 Womens Mens Running Shoes Sneakers,Men Purchase Comfortable Authentic Nike Air Max 2016 Blue Black Running Shoes,Nike Air Max 90 Hyperfuse Premium Pink Flash Hyper Blue Womens Running Shoes 454460 600,.

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